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Claudia Garcia-Szekely © 2000 Claudia Garcia-Szekely Supply 1 IN A PERFECTLY COMPETITIVE MARKET There are so many buyers that no buyer has the power to affect the price. We say that Buyers are price takers. Buyers “react” to prices IN A PERFECTLY COMPETITIVE MARKET There are so many producers that no producer has the power to affect the price. We say that Producers are price takers too! Producers also “react” to prices 3 Irrigation Workers Fertilizer Seeds Cost of Production Supply Cost Price Quantity Supplied $3.25 If Price ~ $2.75 If Price ~ $2.25 If Price ~ $1.75 If Price = $1.50 Produce= 0 1 Produce= 0 1 2 3 4 2 3 Quantity 5 Increase in Costs Cost Price New Quantity Supplied Old Quantity Supplied If Price ~ $3.25 Supply Decrease Supply Shifts UP/Left If Price ~ $2.75 If Price ~ $2.25 If Price ~ $1.75 If Price ~ $1.50 0 1 Produce= 0 1 0 2 3 4 2 3 Quantity 6 An increase in Costs, Causes a Leftward shift in Supply S1 S0 Price Q1 Supply Decrease Supply Shifts UP/Left Q0 7 Weather, Insects, Natural Disasters S1 S0 Price Q1 Q0 Bad weather, insect infestation, etc., Causes a Leftward shift in Supply Supply Decrease Supply Shifts UP/Left 8 Technology More output can be produced from the same amount of inputs An improvement in S0 Price Q0 Q1 S1 technology Causes a Rightward shift in Supply Supply Increase Supply Shifts DOWN/Right 9 Expectations Expectation of higher prices in the future causes a leftward shift in Supply today S1 S0 Price Producers wait to sell at higher prices Q1 Q0 10 Prices of other goods Substitutes in production – goods for which producing more of one implies producing less of the other. o o Different crops: opium and rubber, tea and other crops. Pork can be used to produce bacon or sausage. 11 12 The Law of Supply Price True ONLY if the cost of production, weather, Technology, Prices of related goods and Expectations remain the same Supply 13 Quantity Supplied Price Supply Is a point on the Supply line The number of units a firm would be willing and able to offer for sale at a given price. Is different for each price 14 Price changes Movement along Supply Price Is the entire Supply line Supply The complete set of price and quantity supplied for a firm. Changes in cost of production, weather, Technology, Prices of related goods and Expectations Shifts 15 Price Changes: Supply Shifts Movement Along Cost Technology Weather Expectations Prices of other goods Increase in quantity supplied Increase in supply Decrease in supply Decrease in quantity supplied g e h f The Market Supply 3 2 1 10 30 20 50 100 200 30 50 100 Is the sum of the quantities supplied by all the firms in the market 3 2 1 90 170 330 Is the horizontal sum of the individual firms’ supply lines. 17 Market Supply 120 100 80 60 18 ? ? ? ? Supply Shifts Increase in quantity supplied Increase in supply Cost Decrease in supply Technology Decrease in quantity supplied Weather Number of Producers Expectations Prices of other goods e h f 19 g Price Changes: Demand Shifts Move Along Prices of related goods Incomes Number of consumers in the market. Tastes and Preferences Expectations Increase in demand Increase in quantity demanded Decrease in quantity demanded Decrease in demand c a b d Who is affected first, buyers or sellers? 1. Increase in cost of production 2. Increase in incomes 3. Imposition of a tax on producers 4. Producers expect an increase in price. 5. Fear of unemployment 6. A frost (bad weather) 7. Increase in the number of buyers 8. Fear of contaminated product 9. A new technology which increases productivity. 10.Increase in price a. Increase in demand b. Increase in quantity demanded c. c a Decrease in quantity demanded b d d. Decrease in demand e. Increase in quantity supplied f. g e h Increase in supply g. Decrease in supply h. Decrease in quantity supplied f 1. High prices of grain have increased costs for dairy farmers and beef producers. How would this affect the market for beef and milk? The effect of this event would best be represented by arrow ______ which shows (an increase/a decrease) _______in (Demand/Quantity Demanded/ Supply/Quantity Supplied) __________________. This change was caused by a change in (price/incomes/tastes and preferences/number of consumers/cost, environmental conditions, prices of other goods, expectations, technology)____________ 24 2. A sharp increase in the price of beef leads many consumers to switch from beef to chicken. How will this affect the market for chicken in these countries? The effect of this event would best be represented by arrow ______ which shows (an increase/a decrease) _______in (Demand/Quantity Demanded/ Supply/Quantity Supplied) __________________. This change was caused by a change in (price/incomes/tastes and preferences/number of consumers/cost, environmental conditions, prices of other goods, expectations, technology)____________ 25 3. The price of oil falls. How would this affect the freight and shipping industry? The effect of this event would best be represented by arrow ______ which shows (an increase/a decrease) _______in (Demand/Quantity Demanded/ Supply/Quantity Supplied) __________________. This change was caused by a change in (price/incomes/tastes and preferences/number of consumers/cost, environmental conditions, prices of other goods, expectations, technology)____________ 26 4. The price of coffee decreases to record low levels. How would this drop in coffee prices affect the market for coffee? The effect of this event would best be represented by arrow ______ which shows (an increase/a decrease) _______in (Demand/Quantity Demanded/ Supply/Quantity Supplied) __________________. This change was caused by a change in (price/incomes/tastes and preferences/number of consumers/cost, environmental conditions, prices of other goods, expectations, technology)____________ 27 5. Farmers can easily switch from growing coffee to growing Coca. The price of coffee decreases to record low levels. How would this drop in coffee prices affect the market for coca? The effect of this event would best be represented by arrow ______ which shows (an increase/a decrease) _______in (Demand/Quantity Demanded/ Supply/Quantity Supplied) __________________. This change was caused by a change in (price/incomes/tastes and preferences/number of consumers/cost, environmental conditions, prices of other goods, expectations, technology)____________ 28 6. A successful “buy American” campaign shifts consumers’ preferences towards clothes made in America. How would this affect the garment industry in the U.S.? The effect of this event would best be represented by arrow ______ which shows (an increase/a decrease) _______in (Demand/Quantity Demanded/ Supply/Quantity Supplied) __________________. This change was caused by a change in (price/incomes/tastes and preferences/number of consumers/cost, environmental conditions, prices of other goods, expectations, technology)____________ 29 Consider the market for Coffee P Want to sell Supply $3.50 Excess Supply $2.50 $1.50 EQUILIBRIUM Excess Demand Want Demand to buy 30 0 25 35 45 Effect of a Shortage Shortages occur becauseSupply the price is “too” low Po Demand Shortage 20 30 Quantity Supplied Quantity Demanded 50 31 Qs increases from 30 units to 60 units Q supplied increases S 90 Shortage Qd drops from 120 units to 60 units Q demanded decreases Shortage eliminated buyers bid price up P1 Po +30 -60 D 30 60 120 Quantity Quantity Q Q Supplied=Q Supplied=Q demanded demanded Supplied Demanded A Surplus Supply Po A surplus occurs because the price is “too” high Surplus Quantity Demanded Demand Quantity Supplied 33 The Effect of a Surplus Supply Po Surplus Sellers bid price down P1 Demand Quantity Quantity Q Supplied=Q demanded Demanded Supplied Q demanded increases Q supplied decreases Surplus eliminated Market Equilibrium When the quantity firms want to sell is equal to quantity consumers want to purchase. At equilibrium, there is no reason for the market price to change. 35 From the Individual demand curves to Market demand: P P DA P DC DB $3.50 $3.50 $3.50 $1.50 $1.50 $1.50 8 4 P $3.50 Qd 0 3 Qd 4 9 Qd Market Demand = Horizontal Sum of Individual Demands $1.50 0 8 20 Qd Consider the market for Coca. S Price Government fumigates Colombian coca fields What will happen to the equilibrium price and quantity? P0 D 0 Q0 37 quantity Increase? Shift oraffected move Decrease? along? Who is first? S1 S0 S Pe Qe Supply shifts left P1 A decrease in Supply (Shift) and decrease inappears quantity Aashortage demanded (Move up due to drop in supply along) P0 Shortage D0 0 Q1 Q 0 Price increases due to shortage Quantity exchanged decrease Consider the market for Coca S The U.S. Government puts into effect a campaign to reduce consumption P0 D 39 Q0 Increase? Decrease? Shift oraffected move along? Who is first? Surplus P0 D Pe Qe S A decrease in Quantity Demand shifts left Supplied P1 A surplus appears A decrease in Demand and D1 0 Q1 Q0 Price decreases Quantity exchanged D D00decreases Consider the market for coffee. S Unusually good weather increases the size of the crop P0 D 41 Q0 Unusually Good Weather S Pe Qe S0and an An increase in Supply S1 Supply shifts right increase in quantity demanded Surplus P0 A surplus appears Price decreases P1 Quantity exchanged increases D0 0 Q0 Q 1 42 Consider the market for corn. S An increase in production of Ethanol (which is made from corn) P0 D 43 Q0 Increase Demand for corn D Pe Qe S P1 Demand shifts right P0 A shortage An increaseappears in Shortage Demand and an Price increases increase in quantity supplied Quantity exchanged increases D D00 Q0 Q1 D1 S P? Q P Q S0 S0 P1 S1 Surplus P0 P0 Effect on price indeterminate P1 D0 Q0 Q1 P Q D Quantity increases Shortage D0 Q0 Q1 D1 S P P? Q Q S P D Surplus Q S P0 P1 P1 Effect on P0 price indeterminate Quantity decreases Shortage D Q1 Q0 D1 Q1 Q0 D0 48 P S P Q? Q S0 Price S1 Surplus decreases P0 P D Surplus S P0 P1 Effect on quantity is indeterminate P1 D1 D0 0 Q Q0 Q1 0 Q1 Q0 D0 49 S P Q? D P Q S Price increases P0 P1 Shortage Effect on quantity is indeterminate Shortage D Q1 Q0 Q S0 P0 P1 P Q0 Q1 D1 50 Fix the problem: Unemployment (Workers supply labor) S0 W0 Unemployment Surplus W1 Surplus results when the price is too high To eliminate unemployment: remove Minimum Wage, so wages fall to equilibrium. (Firms demand labor) D0 Firms willFirms hire this will hire This thismany workers many workers many @ workers W0 want @ Wto1 work @ W0 This many workers want to work @ W1 51 The meaning of Equilibrium Wage Unemployed 1500 $8 S Minimum Wage How many additional jobs were created? $6 $4 600 D Number of 300 900 900$11,520 1800 WAY below workers poverty line $15,360 Below poverty line: $15,730 (2) Fix the problem: Unemployment (Workers supply labor) S0 W0 Unemployment Surplus (Firms demand labor) D0 Firms will hire this Firms This many workers will hire this many workers @ W0many wantworkers to work @ @W W0 0 This many workers want to work @ W0 53 Fix the problem Illegal drugs S1 P1 Decrease Supply: Use tax payer money to reduce entry Higher prices/profit Incentive for more firms to S0 come into the market: Rightward shift in Supply Lower prices/profit Incentive for firms to exit the market: Leftward shift in Supply P0 P1 D1 Q1 Q1 Q0 D0 Decrease Demand 54 Fix the problem Obesity: reduce consumption of sugary drinks S1 Decrease Supply Higher prices/profit Incentive for more S0 firms to come into the market P1 P0 Lower prices/profit Incentive for firms to exit the market P1 D1 Q1 Q1 Q0 D0 Decrease Demand 55 Ch. 5 (pp. 94-96) PRODUCER AND CONSUMER SURPLUS 56 Unit 1 is worth at least $11 to consumer $11 Unit 2 is Unit 10th is worth at worth at least $10 to least $1 to consumer consumer If the price is $11 the consumer would buy one unit If the price is $10 the consumer would buy TWO units If the price is $1 the consumer would buy 10 units $10 $1 D 1 2 10 57 Market Demand: Value to Consumers The distance to the Demand curve is: Value consumers place on that unit $11 $10 $1 D 1 2 10 58 Market Supply: Cost of production Cost Price Quantity Supplied $3.25 $2.75 The distance to the Supply curve tells us how much it costs to produce each unit. $2.25 $1.75 1 2 3 4 59 Optimum Output Level S (cost) $10 Cost $10 $1 Cost $1 1st D (Value given by consumer) 100th Optimum Output Level S (cost) Value to consumer Cost Greater than Greater than Cost Value to consumer We should not produce We should produce all units units the consumer does the consumer values not value enough to pay Optimum Output level = Equilibrium Quantity enough to pay the cost of the cost of bringing bringing them to market them to market Willingness to Pay Willingness to pay $10 for one unit 10 $8 for the second unit 8 $6 for the third unit 6 $24 $24 D 1 2 3 Long Distance Service Consumer Surplus = 81 – 63= 18 0.55 If the price is $0.35 60*0.35=$21 60*0.45=$27 0.35 $81 60*0.55=$33 0.45 Consumer Actually pays $0.35 x 180 = $63 60 120 180 Minutes D 63 Consumer Surplus Willingness to pay The area below the demand curve and above the price the consumer pays Consumer Consumer surplus = Area surplus of triangle If the price is $0.35 Consumer actually pays = 0.35*180 180 minutes 1 Minute intervals D 64 Consumer surplus in a Perfectly Competitive market: The area below the demand curve and above the price the consumer pays Consumer Surplus Supply = Cost 5 D Q = 4000 Units of output, Q Producer Surplus ~ Profit Producer Surplus = 18 – 12 = 6 S = Cost If The market price is $6 6 PS = 6 4 TR = $6*3 =$18 Cost=12 2 The area above the supply curve and below the price the producer receives 66 1 2 3 Producer Surplus under Perfect Competition The area above the supply curve and below the price the producer receives 10 CS Supply = Cost 5 PS PS 2 D 4000 Consumer surplus in a Perfectly Competitive market: 10 Triangle Area = Base x Height x ½ Triangle Area = 4000 x (10-5) x 1/2 Supply = Cost 5 CS = Triangle Area 2 D 68 Q = 4000 Producer Surplus under Perfect Competition Triangle Area = Base x Height x ½ Triangle Area = 4000 x (5-2) x 1/2 10 Supply/Cost 5 PS = Triangle Area 2 D 4000 69 Perfect Competition CS The area below Demand and above the price the consumer pays S Pe PS The area above the supply D price curve and below the the producer receives Qe Q Optimum Output level = Equilibrium Quantity Area below Demand and above = 20 x (25-11) x 1/2 the price the consumer pays 25 Area above supply and below the price the producer S receives = 20 x (11- 4) x 1/2 11 4 Optimum Quantity = 20 D All these prices are prohibited When the market is not allowed to clear Can’t 2,000 charge more than $1,000 1,000 S CS Prevents price from reaching equilibrium PS Price Ceiling D Qs =1000 3,000 Shortage Qd =5000 Q Price Ceiling: Consumers May CS: Area below Win or Lose Demand Above Price Gain to consumer Loss to Consumer 7,300 3,900 CS CS at equilibrium after ceiling S 2,200 1000 D 300 600 900 Price Ceiling: Producers Lose 7,300 Loss to Producer PS: Area below Price Above Supply 3,900 PS at equilibrium 2,200 S PS 1000 D 300 600 900 Price Ceiling ~ subsidy to Consumers and a tax to Producers Gain to consumer Loss to Producer S S CS 3,900 3,900 Welfare Loss PS 2,200 PS 2,200 D D 300 600 300 Quantity Bought/Sold 600 Price Ceiling S CS Pe=2 1 CS PS Welfare Loss PS D 2000 4000 76 Q $10 S CS $6 PS $4 $2 D 20 40 77 Q When the market is not allowed to clear 4 All these prices are prohibited Must pay at least 8 Surplus CS S Price Floor Prevents price from reaching equilibrium PS D Qd =20,000 40,000 Surplus Qs =60,000 Q Price Floor: Consumers Lose 8 Loss to Consumer CS CS S 4 D 20 40 79 Price Floor: Producers May PS: Area below Win or Lose Gain to Producer Price Above Supply Loss to ProducerS 8 4 PS PS D 20 40 Price Floor ~ subsidy to Producers and a Tax to Consumers 3 Gain to Producer Loss to Consumer CS S CS Tax S 3 Subsidy 2 2 PS D D 2 4 2 4 Loss of Surplus to Society 3 Loss to Consumer CS Loss to Producer S 3 2 2 S PS PS D D 2 4 2 Quantity Bought/Sold 4 Welfare Loss from Price Floor 5 P=2 S CS PS Welfare Loss PS D 4 83 Q Welfare Loss from Price Floor $10 $8 S CS $6 $4 $2 D 84 30 50 Q ©2001,2002Claudia GarciaSzekely Government imposes a Price Ceiling at $6 Calculate: CS,PS and WL. 85 ©2001,2002Claudia GarciaSzekely Government imposes a Price Ceiling at $6 Calculate: CS,PS and WL. 86 Subsidy to Tax to Producer Old Consumer PS ©2001,2002Claudia GarciaSzekely Government imposes a Price Ceiling at $ Calculate the equivalent tax/subsidy 87 ©2001,2002Claudia GarciaSzekely Government imposes a Price Floor at $12 Calculate: CS,PS and WL. 88 Government imposes a Price Floor at $12 Calculate: CS,PS and WL. PS WL ©2001,2002Claudia GarciaSzekely CS 89 (12-6)*16 PS ©2001,2002Claudia GarciaSzekely Government imposes a Price Floor at $ Calculate: CS,PS and WL. 90 Government imposes a Price Floor at $ Calculate equivalent Tax/subsidy Old Subsidy Tax to to Consumer Producer CS New PS WL ©2001,2002Claudia GarciaSzekely New CS 91 Consumer Surplus= Producer Surplus= Welfare Loss= Tax to: Subsidy to: Tax/Subsidy =