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• Chapter 25 Monopoly • Consider the opposite extreme where there is only one firm in the industry. Then it makes no sense to assume that the firm is a price taker. • The monopolist maxy (=R(y)-C(y)) and so the FOC becomes MR(y)=MC(y). Since the monopolist faces the market demand curve, let p(y) denote the price on the demand when the quantity is y. • Then FOC becomes p(y)+p’(y)y=MC(y). The LHS has the usual economic interpretation that raising one unit of quantity could raise the revenue by p(y) because the marginal unit will bring in revenue of p(y). However, at the same time, since demand is downward sloping, to sell one more unit, the price has to be lower. The lower price will decrease the revenue for all the units sold before. (PC is a special case where p’(y)=0.) • MR(y)=p(y)+p’(y)y=p(y)[1+p’(y)y/p(y)] =p(y)[1+1/(y)]. • Note that average revenue AR is p(y)y/y=p(y). Since normally (y)<0, so MR(y)<p(y)=AR(y). Another way to read this is since demand is downward sloping, so AR(y) decreases with y, when AR decreases, MR must be lower than AR. • For linear demand p=a-by, so MR(y)=aby+(-b)y=a-2by. • Coupled with MC, we can find the optimum. This confirms again that a monopolist will only operate at the portion where |(y)|>1. Moreover, for a given demand, the monopolist chooses an optimal output. Hence it is meaningless to talk about the supply curve of a monopolist. • Consider a monopolist. If the monopolist is levied a quantity tax of t dollars, what will occur? • If the demand is linear and the monopolist has a constant MC curve, then we can illustrate by a graph that the price will increase by only t/2. But this is not generally true. Suppose the demand is of constant elasticity. Then p[1+1/]=c+t. Thus ∆p/∆t=1/[1+1/]. Since typically <-1, so ∆p/∆t>1. In words, the monopolist passes more than the amount of the tax t. • The inefficiency of the monopolist can be seen from its FOC. The monopolist chooses output so that MR(y)=p(y)+p’(y)y=MC(y). However for efficiency, we only care about p(y) and MC(y). Since p’(y)y<0, the monopolist will underproduce.