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Micro McEachern ECON 2008-2009 11 CHAPTER Resource Markets Designed by Amy McGuire, B-books, Ltd. Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 1 Demand and Supply of Resources Resource demand Firms demand resources As long as MR>MC To maximize profit Resource supply People supply resources To the highest-paying alternative To maximize utility LO1 Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 2 LO2 Exhibit 1 Dollars per hour of labor Resource Market for Carpenters S W D 0 E Hours of labor per period The intersection of the upward-sloping supply curve of carpenters with the downward-sloping demand curve determines the equilibrium wage, W, and the level of employment, E. Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 3 The Market Demand for Resources Resource demand Derived demand Arises from the demand for the final product Market demand Sum of demands for a resource In all its uses Downward sloping LO2 Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 4 Shifts of the Demand Curve As price falls, producers More willing to buy Relatively cheaper Substitution in production Greater ability to buy Hire more at the same total cost LO2 Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 5 Case Study LO2 Lumber Prices and Housing Markets Chapter 11 Demand for lumber = derived demand 2001, increase in D for housing Increased D for lumber Increase lumber prices (68% by 2004) 2005-2007, decline in housing demand Reduced D for building products Sharp fall in lumber prices Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 6 The Market Supply of Resources Market supply Sum of all individual supply curves Upward sloping As price rises, resource suppliers More willing to sell Higher earnings More goods and services purchased More able to increase quantity supplied LO2 Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 7 Resource Price Differences Resources Flow to their highest-valued use If freely mobile Adjust across different uses until they earn the same wage Temporary differences Market adjustments Reallocation of resources LO2 Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 8 LO2 Exhibit 2 (b) Furniture making (a) Home building Sh S’h $25 24 Dollars per hour Dollars per hour Market for Carpenters in Alternative Uses S’f Sf $24 20 Df Dh 0 0 58 60 Hours of labor per day (thousands) 10 12 Hours of labor per day (thousands) The wage differential prompts carpenters to shift from furniture making to home building until the wage is identical in the two markets Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 9 Resource Price Differences Permanent differences Lack of resource mobility Inherent quality of the resource Time and money involved in developing necessary skills Nonmonetary aspects of the job LO2 Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 10 Opportunity Cost and Economic Rent Opportunity cost – What a resource could earn in its best alternative use Economic rent – Earnings in excess of opportunity cost – ‘Pure gravy’ The less elastic the resource S – The greater the economic rent as proportion of total earnings 3 LO Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 11 Opportunity Cost and Economic Rent Perfectly inelastic supply – No alternative uses – No opportunity cost – All earnings are economic rent Perfectly elastic supply – Earns the same in current and best alternative use – All earnings are opportunity cost 3 – No economic rent LO Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 12 LO3 Exhibit 3 Opportunity Cost and Economic Rent (c) Earnings divided between economic rent and opportunity cost S Dollars per unit (b) All earnings are opportunity costs Dollars per unit Dollars per unit (a) All earnings are economic rent S $14 $1 Opportunity costs Economic rent Chapter 11 10 Millions of acres per month 0 1,000 D 7 Opportunity costs D D 0 Economic rent S $10 Hours of labor per day 0 5,000 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 10,000 Hours of labor per day 13 LO4 The Firm’s Demand for a Resource Quantity of resource L Total product TP, Q Quantity of output Marginal product MP=∆TP/∆L Diminishing marginal returns Marginal revenue product MRP=∆TR/∆L How much total revenue changes as more labor is employed Depends on ∆Q and P Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 14 LO4 Marginal Revenue Product MRP curve = Firm’s demand curve for the resource Perfectly competitive product market: MRP = MP×P MRP curve slopes downward Diminishing marginal returns to resource Some market power in product market MRP curve slopes downward Diminishing marginal returns to resource Additional output can be sold only if price falls Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 15 LO4 Exhibit 4 Marginal Revenue Product When a Firm Sells in a Competitive Market Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 16 LO4 Exhibit 5 Marginal Revenue Product When a Firm Sells with Market Power Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 17 LO4 Marginal Resource Cost Marginal resource cost MRC=∆TC/∆L Change in total cost when hiring one more unit of labor MRC curve Horizontal curve at the equilibrium market wage Maximize profit Hire resources until MRC=MRP Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 18 LO4 Exhibit 6 Market Equilibrium for a Resource and the Firm’s Employment Decision (b) Firm Resource supply $200 100 Resource demand 0 E Workers per day Dollars per worker per day Dollars per worker per day (a) Market $200 100 0 Marginal revenue product = Resource demand Marginal resource cost = Resource supply 6 10 Workers per day In panel (a), market demand and supply determine the resource’s market wage and quantity. In panel (b), an individual firm can employ as much as it wants at the market wage so that wage becomes the firm’s MRC. The firm maximizes profit (or minimizes its loss) by hiring a resource up to the point where MRP = MRC. Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 19 LO4 Changes in Resource Demand Changes in MRP (demand) Marginal product of the resource Amount of other resources employed Substitutes Complements Technology Product’s price Change in demand for the product Demand for resource = derived demand Chapter 11 Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 20 Case Study LO4 The McMinimum Wage Chapter 11 May 2007, minimum hourly wage $7.25 Only 4% workers earned less Advocates Increase the income of the poorest workers Critics Encourage employers to Cut nonwage compensation Scale back employment Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 21 Case Study LO4 The McMinimum Wage Chapter 11 Higher minimum wage Employers Substitute part-time for full-time jobs Substitute more qualified for less qualified workers Adjust nonwage components Higher opportunity cost of staying in school Copyright ©2009 by South-Western, a division of Cengage Learning. All rights reserved 22