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Test Yourself 1. 2. 12 11 10 3. B 4. A 9 Price 8 7 6 Calculate the arc own price elasticity of demand between the points A and B? Is the elasticity different if your go from B to A? Elastic, inelastic, or unit? Why? If at point B and your goal is to increase revenues should you increase or decrease price? 5 4 3 2 1 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Quantity Test Yourself 1. 2. 3. 4. 12 11 10 A 9 B 8 Price Calculate the arc own price elasticity of demand between the points B and A? Is the elasticity different if you go from A to B? Elastic, inelastic, or unit? Why? If at point B and your goal is to increase revenues should you increase or decrease price? Answers 1. (4/6)/(-2/8)= -0.375 2. No 3. Inelastic 4. Increase price 7 6 5 4 3 2 1 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Quantity Test Yourself 1. The calculated own price elasticity of demand for salt is -0.1, whereas, the elasticity for fresh green peas is -2.8. Why is salt more inelastic than fresh green peas? 2. The short-run and long-run own price elasticities for gasoline are -0.2 and -0.7. Why the difference? Test Yourself 1. The calculated own price elasticity of demand for salt is -0.1, whereas, the elasticity for fresh green peas is -2.8. Why is the salt elasticity more inelastic than fresh green peas? 2. The short-run and long-run own price elasticities for gasoline are -0.2 and -0.7. Why the difference? 1. Salt has fewer substitutes, is required to live, and is a very small percentage of total income. 2. Long-run elasticities are more elastic as consumers have time to adjust their consumption bundles.