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Price P Quantity Demanded Qd $9 8 2 3 5 9 7 6 Price P Quantity Demanded Qd $9 8 2 3 5 9 7 6 P 9 8 7 6 To be on the demand curve a person must be WILLING and ABLE to purchase the product or service. 2 3 Qd just a point on the curve. D is the entire curve. 5 9 Q Price P Quantity Demanded Qd $9 8 2 3 5 9 7 6 There is an inverse ___________ relationship between price and quantity. P 9 8 7 6 Qd just a point on the curve. D is the entire curve. 2 3 5 9 Q 9 8 7 6 Definitions: D 2 3 5 9 Q Quantity demanded--it is the amount that will be purchased at a specific P. Law of Demand– As price goes down, consumers will buy more! 9 8 7 6 Qd just a point on the curve. D is the entire curve. 2 3 5 9 Q Price changes Quantity Demanded Price DOES NOT CHANGE DEMAND!!!!!!!! Only one variable Qd PRICE PRICE DOES NOT DEMAND!! Eight Determinants of Demand: 1. # of consumers 2. Income--Normal Goods As people’s incomes go up demand for normal goods increases. As people’s income go down, demand for normal goods decrease. 3. Income--Inferior Goods As people’s incomes go up demand for inferior goods decreases. As people’s income go down, demand for inferior goods increases. With a partner, come up with THREE inferior and THREE normal goods! ______Used Furniture Store ______Lazy Boy Store $25 Eight Determinants of Demand: 1. # of consumers 2. Income--Normal Goods 3. Income--Inferior Goods 4. Preferences Eight Determinants of Demand: 1. # of consumers 2. Income--Normal Goods 3. Income--Inferior Goods 4. Preferences 5. Price of related products: Substitutes Eight Determinants of Demand: 1. # of consumers 2. Income--Normal Goods 3. Income--Inferior Goods 4. Preferences 5. Price of related products: Substitutes 6. Price of related products: Complements Eight variables that shift Demand: 1. # of consumers 2. Income--Normal Goods 3. Income--Inferior Goods 4. 5. 6. 7. 8. Preferences Price of related products: Substitutes Price of related products: Complements Expected future P’s by consumers Expected future Y (Income) by consumers What happens to the price of gasoline when consumers think the price of oil will go up? • Speculation increases demand! • The price goes up! What device do consumers use to buy stuff NOW when they expect their future income will increase? Review • • • • Law of Demand P____ Qd _____ P____ Qd _____ P changes _____, not _________. The price of Coke doubles, what happens to the market for Pepsi? P S P1 P D1 D Q Your market is: Pepsi Q1 Q Increase in price of related product— Substitute What happens to the market for downloaded music when the price of an MP3 player or Ipod goes down? P S Decrease in the price of a complement. P1 P D1 D Q Your market is: Q1 Q Downloaded Music New market research reveals that corn gives you gas. P S Change in onsumer preference P P1 D1 Q1 Your market is: Corn Q D Q The U.S. goes through a boom economy, what happens to the market for steak? P S Increase in incomes— Normal goods. P1 P D1 D Q Your market is: Steak Q1 Q What happens to the market for generic canned goods When there is an income tax increase P S Decrease in Y Inferior good. P1 P D1 D Q Your market is: Q1 Q Generic canned vegetables Demand Review Pitbull comes out with a new ad campaign P S Change in preferences P1 P D1 D Q Q1 Q Your market is: Pitbull CD’s Immigrants leave the state of GA due to new immigration law P S Change in # of consumers P P1 D1 Q1 Q D Q Your market is: Authentic Hispanic food products Recession worsens, what happens to the market for second hand clothes? P S Decrease in incomes— inferior goods. P1 P D1 D Q Q1 Q Your market is: Second hand clothes Price P Quantity Supplied Qs $6 7 2 3 5 9 8 9 P S is the entire curve. Qs Definitions: just a point on the curve. Q Quantity supplied--it is the amount that will be sold at a specific P. Law of Supply – Sellers tend to offer more of a good at a higher price! P S is the entire curve. Qs just a point on the curve. Q Price changes Quantity Supplied Price DOES NOT CHANGE SUPPLY!!!!!!!! Only one variable Qs PRICE PRICE DOES NOT SUPPLY!! GUESS HOW MANY DETERMINANTS OF SUPPLY THERE ARE? 5 And if you don’t memorize these variables, YOU WILL FAIL THIS CLASS!! ARE THERE ANY QUESTIONS? Five determinants of Supply: 1. # of suppliers 2. Costs 3. Physical Availability of Resources 4. Technology 5. Expected Future Prices by Suppliers Review • Law of Demand = P Qd ____ = P Qd ____ • Law of Supply = P ___Qs = P ____ Qs • What variable changes Qd? • What variable changes Qs? You can MAKE MONEY by knowing the laws of supply and demand. Major Drought Hits Brazil Draw a supply and demand graph showing how I made my money! Zit’s Coffee Shop (beans and grinds) Write what happened in flow chart form You can SAVE MONEY by knowing the laws of supply and demand. P How did the terms P’s and Q’s come about? Q In English pubs, ale is ordered by pints and quarts. So in old England, when customers got unruly, the bartender would yell at them mind their own pints and quarts and settle down. It's where we get the phrase "mind your P's and Q's" There are four steps in figuring out supply and demand graphs: 1. DON’T THINK! 2. Which curve is affected and why? 3. Is it an increase or a decrease? 4. JUST DRAW IT! What happens to the market for oranges when there is a frost that hits Florida? S1 P S Decrease in the physical availability of resources. P1 P D Q1 Q Your market is: Oranges Q What happens to the market for downloaded music when the royalties paid to the song artist goes up? S1 P S Increase in costs. P1 P D Q1 Q Your market is: Q Downloaded Music U.S. automakers use robots to produce its cars, what happens to the market for foreign automobiles? P S Price of related product— substitute. P P1 D1 Q1 Q Your market is: Foreign autos D Q Questions for Supply and Demand Assume that the economy of the country of Alpha is experiencing increasing unemployment. Steak is considered a normal good in Alpha. Using the supply and demand graph illustrate the impact of the increasing unemployment on the market for steak in Alpha. Assume that the economy of the country of Alpha is experiencing increasing unemployment. Hamburger is considered an inferior good in Alpha. Using the supply and demand graph illustrate the impact of the increasing unemployment on the market for hamburger in Alpha. The country of Alpha experiences an increase in immigration that leads to an additional one million consumers. What will be the affect on this immigration on Grog the popular drink of Alpha. Illustrate the impact on price and output using a supply and demand graph. A plague has a devastating impact on the population of Alpha. Illustrate using a supply and demand graph how this will impact the market for chicken. Review • Law of Demand = P Qd ____ = P Qd ____ • Law of Supply = P ___Qd = P ____ Qd • What variable changes Qd? • What variable changes Qs? I want to talk about two products for the next ten minutes. Insulin and Bicycles Every morning, millions of diabetics give themselves a shot of insulin just to stay alive. In the U.S., there are over 10 million diabetics, 110 million worldwide. (2001) Now you say to yourself again, so what do insulin and bicycles have in common? Diabetics ride bicycles. P P $300 $3 $2 $200 $1 $100 D 10 m Insulin Q D 100 200 500 Q Bicycles P $3 INELASTIC P ELASTIC $300 $2 $200 $1 $100 D D 10 m 100 200 500 Q Q Insulin Bicycles Five (4) tests for figuring elasticity of demand: Few substitutes Many substitutes One has few substitutes and one has many? Necessity Luxury One is a necessity and the other is a luxury? Inexpensive Expensive One is expensive and the other is inexpensive I am going to name a product and you let me know if the demand for the product is elastic or inelastic: Pizza Hamburger Gasoline New Homes Cars Cancer drugs Chewing gum Corn Perfectly inelastic; Ed = 0 What is an example? Inelastic demand; Ed < 1 Why? Unit Elastic Demand; Ed = 1 Elastic Demand; Ed > 1 Why? Perfect Elastic Demand; Ed = infinite REVIEW What are the three tests for determining elasticity of demand? Elastic (bicycles) 1. 2. 3. 4. Many substitutes Luxury Expensive Total revenue test P goes up, TR goes down P goes down, TR goes up Inelastic (insulin) 1. 2. 3. 4. Few substitutes Necessity Inexpensive Total revenue test P goes up, TR goes up P goes down, TR goes down. ELASTICITY COEFFICIENT Elastic (bicycles) Ed > 1 Inelastic (insulin) Ed < 1 Ed = 1 is unit elastic To figure out the coefficient, you must know the formula for Elasticity of Demand… but it is not In scope for this course! Summary - Elasticity What is it? What is it not? Where will I see this word? What is one word I can use to remember this concept? Ed = the percentage change in quantity demanded divided by the percentage change in price. Simplify this formula. Ed = % % in Qd in P Ed = % % % in Qd How do you figure out the numerator? How do you figure out the denominator? NUMERATOR in Qd = in Qd Like Levi’s, always use Qd the original. in P DENOMINATOR % in P = in P P Like Levi’s, always use the original. Ed = in Qd Qd in P P SIMPLIFY ONE LAST TIME: Ed = in Qd Qd P in P There are 5 steps in figuring out the elasticity coefficient: 1. Write down the formula. 2. DO NOT use negative numbers. 3. Fill in the ORIGINAL numbers FIRST. 4. Fill in the other two numbers. 5. Know the answer--Ed > 1 ELASTIC Ed < 1 INELASTIC P of Widgets Qd 10 9 8 7 6 5 4 3 2 1 0 40 80 120 160 200 240 280 320 380 What is the elasticity coefficient going from $2 to $3? P of Widgets Qd 10 9 8 7 6 5 4 3 2 1 0 40 80 120 160 200 240 280 320 380 What is the elasticity coefficient going from $3 to $2? P of Widgets Qd 10 9 8 7 6 5 4 3 2 1 0 40 80 120 160 200 240 280 320 380 What is the elasticity coefficient going from $8 to $9? P of Widgets Qd 10 9 8 7 6 5 4 3 2 1 0 40 80 120 160 200 240 280 320 380 What is the elasticity coefficient going from $9 to $8? ELASTICITY QUESTIONS 1. Mr. Lopez is a butcher who recently raised the price of steak at his market from $1.50 to $2.00 a pound. Correspondingly, his sales dropped from 200 pounds per day to 100 pounds per day. Figure out the elasticity of demand for steak at Lopez’ market. Is it elastic or inelastic? in Qd Qd P in P 2. At 25 cents apiece, Mr. Blackman sells 100 chocolate bars per week. If he drops his price to 20 cents, his weekly sales will increase to 110 bars. Is the demand for chocolate bars elastic or inelastic? Prove your answer. in Qd Qd P in P 3. Suppose that 30 tons of coal are purchased at a price of $20 per ton and 50 tons are purchased at $15 per ton. What is the elasticity coefficient in this example? If we converted tons to pounds, would the measurement of the elasticity coefficient change? in Qd Qd P in P Review • Draw a perfectly inelastic curve. Name one example. • What is an example of an inelastic good? • What is an example of an elastic good? • Draw a perfectly elastic curve • What are four tests for determining elasticity? How do you reconcile multiple effects? P S $1,600 Pc are set BELOW the equilibrium price. P D Q Q Pc is the highest price that can be charged in the market. Fair market price of apartments in NYC is $1,600 NYC has rent controls which are price ceilings. Where do you think price CEILINGS are set? BELOW or ABOVE the market price? P S $1,600 P Pc $1,200 D Q Q Rent controls are a price set by the government to keep prices of apartments down. In NYC the government sets the HIGHEST PRICE that can be charged for a one-bedroom apartments at $1,200. Landlords cannot charge above this price. P S $1,600 P $1,200 Anytime Qd > Qs there is a SHORTAGE in the market. Pc D Qs QQ < Qd Q Looking at the graph, what occurs when the price is set BELOW the equilibrium price when a PRICE CEILING is set? The Quantity Demanded > the Quantity Supplied This is the number of apartments landlords are willing to supply at this price (Qs). This is the number of people willing to rent apartments at this price (Qd). S P $1,600 P Pc $1,200 D Qs <QQ Qd This is a SHORTAGE. Q P S $1,600 P Pc $1,200 D Qs <QQ Qd Q Do you think people ever pay more than $1200 for an apt in NYC? PRICE CEILING—THE HIGHEST PRICE THE SELLER CAN SELL THE PRODUCT. P $1,600 S P Pc $1,200 D Qs <QQ Qd Q S $50 $0 D Qs 3,000 Pc To fly from Chicago to Minneapolis it cost In 1975 Minneapolis San Fran. $169 Chicago $69 Los Angeles To fly from Los Angeles to San Francisco it cost WHY? In 1975 This is INTERSTATE travel. Minneapolis San This is INTRASTATE Fran. travel. (inside the state) $169 Chicago $69 Los Angeles Roughly the same number of people were flying between these two destinations and roughly the same number of airplanes were flying these two routes. So why such a difference in the prices of these airfares? What is different between these two routes? P S Pf P D Q Q Interstate travel was regulated by the Civil Aeronautics Board. It set the prices for flights traveling across state lines. It set a PRICE FLOOR. Where is a PRICE FLOOR set? Above or BELOW the equilibrium price? ABOVE. P S Pf P D Q Q Why is it called a price FLOOR if it is set ABOVE the equilibrium/market price? Because it is the LOWEST price that can be charged by law. S P $169 $69 Pf P $169 D $69 Q Q Which route is the market price and which route is the PRICE FLOOR? The market price is $69, the price charged between Los Angeles and San Francisco. The PRICE FLOOR is $169, the price charged between Chicago and Minneapolis. $169 $69 S P Whenever there is a PRICE FLOOR the Quantity Supplied is greater than the Quantity Demanded. $169 $69 Pf P D Qd Q < Qs Q $169 Qd of seats $69 < Qs of seats S P $169 A price floor causes a SURPLUS in the market. $69 Pf P D Qd Q < Qs Q $169 $69 Pf P D Qd Q < Qs Q What price did the airlines charge customer flying from Chicago to Minneapolis? $169 If airlines couldn’t compete by price since they all charged the same price, how did airlines compete? Service: Best food, bigger seats, prettiest flight attendants. http://www.1jetsettravel.com/Picts/22Plncbn.jpg Surplus of seats available because of the price floor. http://www.transport-pf.or.jp/english/sky/airplane/exploration/img/jal-mesi.jpg Airlines competed by serving better food. Prettiest stewardess As deregulation of the airline industry took place in 1978, what happened to the price floor? S P $169 Pf $69 P D Qd Q Qs Q The price floor is eliminated, lowering the price to the market price. This gets rid of the surplus. People get to fly for lower prices, but the airplanes are now more crowded. Summary • Draw a graph showing the minimum wage – What does it do to unemployment? – Should we still have a minimum wage law? – Why or why not? What type of products do they target for excise taxes? *The Federal Tax of 18.4 cents per gallon is collected in all states in addition to any state or local taxes on gasoline sales. State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Tax/Cents per gallon* 18 8 18 21.5 18 22 25 23 20 14.1 7.5 16 25 19 18 20.1 23 State Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Tax/Cents per Gallon* 27.75 24.6 23 18 14.5 17 29.65 23.4 21 22 17 24 25.9 30 16 22 20 Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri 23 15 20 22 23.5 21.5 19 20 18 17 Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Federal Tax Rate 20 20 24.5 20 17.5 23 20.5 31.1 14 18.4 Telephone? This tax adds three percent to the cost of the telephone bill of consumers. If a consumer has a monthly bill for local and long-distance service totaling $100, an additional $3 is applied to the bill with the result that the consumer must pay $103, although the actual charge for service amounted to $100. In fiscal year 1999, the telephone excise tax provided $5.2 billion to the Federal Treasury. Cigarettes? Current Cigarette Excise Tax Rates Current State Cigarette Tax Average: $1.069 per pack Sorted By Tax Rate Sorted By Tax Rate Sorted By State Name State Tax Rate (per pack of 20) New Jersey $2.575 Rhode Island $2.460 Washington $2.025 Alaska $2.000 Maine $2.000 Arizona $2.000 Michigan $2.000 Connecticut $2.000 Vermont $1.790 Montana $1.700 Hawaii $1.600 South Dakota $1.530 Massachusetts $1.510 New York $1.500 Minnesota $1.490 Texas $1.410 Iowa $1.360 Pennsylvania $1.350 Ohio $1.250 Oregon $1.180 Delaware $1.150 New Hampshire $1.080 Oklahoma $1.030 Maryland $1.000 District of Columbia $1.000 Indiana $0.995 Illinois $0.980 New Mexico $0.910 California $0.870 Colorado $0.840 Nevada $0.800 Kansas $0.790 Wisconsin $0.770 Utah $0.695 Nebraska $0.640 Tennessee $0.620 Wyoming $0.600 Arkansas $0.590 Idaho $0.570 West Virginia $0.550 North Dakota $0.440 Alabama $0.425 Georgia $0.370 Louisiana $0.360 North Carolina $0.350 Florida $0.339 Kentucky $0.300 Oklahoma $1.030 Maryland $1.000 District of Columbia $1.000 Indiana $0.995 Illinois $0.980 New Mexico $0.910 California $0.870 Colorado $0.840 Nevada $0.800 Kansas $0.790 Wisconsin $0.770 Utah $0.695 Nebraska $0.640 Tennessee $0.620 Wyoming $0.600 Arkansas $0.590 Idaho $0.570 West Virginia $0.550 North Dakota $0.440 Alabama $0.425 Georgia $0.370 Louisiana $0.360 North Carolina $0.350 Florida $0.339 Kentucky $0.300 Virginia $0.300 Mississippi $0.180 Missouri $0.170 South Carolina $0.070 Alabama $1.70 Yes Alaska 2.50 n.a. Arizona 0.84 Yes Arkansas 0.75 Yes California 0.20 Yes Colorado 0.32 Yes Connecticut 0.60 Yes Delaware 0.97 n.a. Florida 2.25 Yes Georgia 1.51 Yes Wine Tax Federal Excise Taxes Weird Taxes A police chief of a major city stated the following: “There is 20 percent less heroin coming into the city. This means there will be fewer drug-related crimes.” Draw a supply and demand graph for heroin and show the fallacy in this thinking. Each batter will get the board and draw a supply and demand graph. The umpire (Mr. Zittle) will give you the market; write it at the bottom of the supply and demand graph. S P D Q Sample Inning: Your market is: Baseball tickets Your questions is: The town size has doubled in the past year, what will most likely happen to the price and quantity of baseball tickets? S 1. Don’t think! 2. Which curve is affected? P1 3. Is it an increase or a decrease with that P curve? D1 4. Just draw it! D Demand because the number of consumers . Q Q1 Price and quantity Baseball Tickets 1st Inning Your market is: Paper Plates Your question: Millions of acres of forest land are burned. What happens to the market for paper plates? 1st inning Millions of acres of forest land are burned. What happens to the market for paper plates? S1 P S P1 P Answer: Costs Supply shifts to the left. P Q D Q1 Q Paper Plates Q 2nd Inning Your market is: Most goods and services Your question: Gas prices go up in the economy. What happens to the market for most goods and services? 2nd Inning Gas prices go up in the economy. What happens to the market for most goods and services? S1 P S P1 Answer: P Availability of natural resources Supply shifts to the left. P Q D Q1 Q G&S Q 3rd Inning Your market is: Doctors Your question: The medical exam to become a doctor becomes more difficult. What happens to the market for doctors? 3rd Inning The medical exam to become a doctor becomes more P difficult. What happens to the market for doctors? S1 S W1 W Answer: Number of suppliers D Supply shifts to the left. W Q Q1 Q Doctors Q 4th Inning Your market is: Walgreens Aspirin Your question: The price of Bayer aspirin goes down. What happens to the market for Walgreens Aspirin? The price of Bayer aspirin goes down. What happens to the market for Walgreens Aspirin? 4th Inning P S P P1 Answer: Price of a substitute (Bayer) Demand shifts to the left P Q D1 Q1 Q D Q Walgreens Aspirin 5th Inning Your market is: New houses in Ohio Your question: Millions of acres of timberland in Oregon are burned. What happens to the market for new houses in Ohio? Millions of acres of timberland in Oregon is burned. What happens to the market for new houses in Ohio? 5th Inning S1 P S P1 P Answer: costs D Q1 Q Supply shifts to the left. P Q Q New houses in Ohio 6th Inning Your market is: Clothes in secondhand stores Your question: The economy starts going through a boom period. What happens to the market for clothing in secondhand stores? 6th Inning The economy starts going through a boom period. What happens to the market for clothing in second-hand stores? P S P P1 Answer: Income inferior goods D1 Q1 Q Demand shifts to the left. P Q D Q Clothing in secondhand store Alternative answer next slide. The economy starts going through a boom period. What happens to the market for clothing in second-hand stores? 6th Inning P S S1 P P1 Answer: D Physical availability of resources (clothes) Q Q1 Q Supply shifts to Clothing in secondhand store the right. P Q Alternative answer 7th Inning Your market is: Houses Your question: Interest rates go up. What happens to the market for houses? Interest rates for go up. What happens to the market for houses? 7th Inning P S P P1 Answer: preferences D1 Q1 Q Demand shifts to the left. P Q D Q Houses Alternative answer next slide. Interest rates for mortgages go up. What happens to the market for houses? 7th Inning S1 P S P1 P Answer: Cost of building homes goes up. Supply shifts to the left. P Q D Q1 Q Q Houses Alternative answer 8th Inning Your market is: Copper piping Your question: Millions of acres of timberland are burned. What happens to the market for copper piping? Draw three supply and demand graphs with the last one being the market for copper piping. You figure out what the other two supply and demand graphs should be. 8th Inning Millions of acres of timberland are burned. P What happens to the market for P1 copper piping? P S1 S Answer: Physical availability of wood. Supply shifts to the left. P Q D Q1 Q Wood Q 8th Inning Millions of acres of timberland are burned. P What happens to the market for P1 copper piping? P S1 S Answer: Cost of building Supply shifts to the left. P Q D Q1 Q Houses Q Millions of acres of timberland are burned. What happens to the market for copper piping? 8th Inning P S P Answer: P1 Price of a complement (copper pipes complement a house) Demand shifts to the left. P Q D1 Q1 Q Copper Piping D Q AP 9th inning All team members to the board and DO NOT draw anything on the board until I read the question. This statement came out in the school announcements: “The yearbook staff only order 350 yearbooks for this year. Due to this shortage, the price of the yearbook will be raised from $28 to $30. If you would like to buy a yearbook, please stop by the business office.” Draw a graph of what this statement is saying. AP 9th Inning P S $30 $28 D Qs Qd Yearbooks Q Public opinion polls 9th Inning show the economy P will improve in the short term S P1 P D1 Answer: Expectations of future Y D Q Q1 Demand shifts to the right. P Q Q Demand for most G&S P S S Quantity will definitely increase. P1 P1 P D1 D Q Increase in demand Increase in supply Q1 Q1 Q Price is Indeterminate It will either go up. P S P1 S Quantity will definitely increase. D1 Price is Indeterminate P P1 D Q Increase in demand Increase in supply Q1 Q1 It stayed the same. P S Quantity S will definitely increase. P1 P P1 D1 D Q Increase in demand Increase in supply Q1 Q1 Price is Indeterminate It went down. What happens to the price and quantity if there is an increase in demand and a decrease in supply? Price definitely goes up; Quantity is indeterminate What happens to the price and quantity if there is a decrease in demand and an increase in supply? Price definitely goes down; Quantity is indeterminate What happens to the price and quantity if there is a decrease in demand and an decrease in supply? Price is indeterminate; Quantity will definitely decrease