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Spiral Web
Michael Smith
[email protected]
TeraTech, Inc.
Speaker Information
Who am I?
 ColdFusion Developer
 10 years with ColdFusion
 Teach one-on-one and custom classes
 On site and custom development
 Fusebox and Process Methodology
June 27th- 30th 2007
www.cfunited.com
What is Spiral Web
 Insight into existing websites
 Predicts future trends in websites and
web societies.
 Based on theory of spiral dynamics for
human society development
June 27th- 30th 2007
www.cfunited.com
What is Spiral Dynamics?
 Spiral hierarchy of belief systems that
control memes
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Meta memes
June 27th- 30th 2007
www.cfunited.com
What is a Meme?
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Memes are ideas that spread and replicate
(like information genes in biology)
Self-replicating unit of transmission
Memes Evolve
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Mutation
Natural selection
Extinction
Survival of the best spreading meme (not
necessarily the best for the host!)
June 27th- 30th 2007
www.cfunited.com
Examples of Memes
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Methodologies
Naming conventions
Fashion
Songs
Stories
Political beliefs
Religions
Computer viruses
Tools
June 27th- 30th 2007
www.cfunited.com
Meme transmission methods
(Aka infection)
 Language
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Books
Email
Spoken word
Video
Advertising
Behavior
Memetic engineering
June 27th- 30th 2007
www.cfunited.com
What are vMemes?
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Value Memes
Meta Memes – control other memes
Archetypes
World view/way of thinking
June 27th- 30th 2007
www.cfunited.com
Examples of vMemes
 Religions
 Scientific method
 Political party
June 27th- 30th 2007
www.cfunited.com
vMemes
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in Spiral Dynamics
Beige – SurvivalSense – 100k years ago
Purple – KinSpirits – 50k
Red – PowerGods – 10000
Blue – TruthForce – 5000
Orange – StriveDrive – 1000
Green – HumanBond - 150
Yellow – FlexFlow - 60
Turquoise – GlobalView - 40
June 27th- 30th 2007
www.cfunited.com
Spiral Diagram
Each level includes and
transcends prior levels
June 27th- 30th 2007
www.cfunited.com
Spiral Web
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Beige – survival – standalone PC
Purple – tribal - BBS
Red – power – client server
Blue – structure - AOL
Orange – competition – ebay
Green – HumanBond – wikipedia, web 2.0
Yellow – systematic - facebook
Turquoise – holistic – the future
June 27th- 30th 2007
www.cfunited.com
Examples
Amazon – orange/green
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Suggestions, user reviews and rating of reviews
Ebay – orange
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Meme – bidding and competition
Blogs – green
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blogosphere
Wikipedia – green/yellow
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Meme – NPOV, shared writing
June 27th- 30th 2007
www.cfunited.com
More examples
Netflix – orange/green
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Smart recommendations
My friends movies
Linked in – blue/orange
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Meme - contacts
MySpace – green
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Meme - friends
Evite – blue/orange
Facebook – yellow
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Meme – FBML apps
June 27th- 30th 2007
www.cfunited.com
Where are we going?
 Web is evolving faster than human
societies
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Less friction in system
faster and more accurate meme
transmission
 More holistic websites
 Importance of Design and site
personality
June 27th- 30th 2007
www.cfunited.com
Resources
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“Spiral Dynamics” by Don Beck and
Christopher Cowan
http://en.wikipedia.org/wiki/Spiral_dynamics
http://www.wie.org/spiral/?ppc=gg-thmspiral
http://www.spiraldynamicsgroup.com/
http://en.wikipedia.org/wiki/Meme
“The Selfish Gene” by Richard Dawkins
June 27th- 30th 2007
www.cfunited.com
Questions
 Ask me now or email me later
[email protected]
June 27th- 30th 2007
www.cfunited.com