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What is drkoop.com? Mission Statement: To empower individuals to better manage their personal health and that of their families by providing them with comprehensive, trusted tools and information. • Network of affiliate relationships • Best of breed content site • E-commerce Merchandiser drkoop.com Audience Stats ~ Aug.‘00 Register Users 1.4M Page Views (I/PRO) 16.4M Unique Visitors (PC Data) 1.6M Time Spent Per Visit (I/PRO) 10 min Newsletter Recipients 640,000 Over 55 Million Available Impressions per month! drkoop.com Highest Traffic Areas ~ Aug ‘00 Section/Center Page Views Medical Encyclopedia 2.2M Drug Checker 1.2M Health News 1.0M Wellness – Weight Loss, Fitness, Nutrition Women’s Health 700,000 Mental Health Center 325,000 Ideal Weight Calculator 240,000 Skin Care Center 150,000 Children’s Health 120,000 Plus Seasonal Opportunities! 370,000 drkoop.com Audience ~ @Plan Fall 2000 80% over 35 years of age • 60% Female; 40% Male 40 • Highly educated – 35% College 30 graduates % – 30% Post graduate 20 work • Affluent 10 – 41% HHI $75,000+ 0 1824 2534 3544 4554 Years Old 55- 65+ 64 • 74% Married drkoop.com Active Visitor Profile Personal Interests (Last 6 months) % More likely than avg. online audience Books (reading) 33% Gardening - Vegetable 61% Gourmet Cooking 49% Photography (as a hobby) 34% Volunteer/Charity Work 48% Running (competitive) 45% Gym/Health Club Workout 37% Kayaking 70% Tennis 18% Skiing - Cross-Country 48% Source: @Plan Fall 2000 drkoop.com Visitor Shopping Profile Purchased Online (Last 6 months) % More likely than avg. online audience Clothes/Accessories/Shoes 55% Cosmetics/Beauty Aids 150% Drugs/Remedies - Prescription 188% Drugs/Remedies - Non-Prescription 218% Furniture/Home Accessories 73% Gourmet Food 103% Health/Fitness Products 192% Home Electronics 63% Magazine/Newspaper Subscriptions 116% Movie Tapes/DVDs 64% Music CD's/Tapes 35% Natural Foods/Vitamins 174% Toys/Non-Computer Games 67% Source: @Plan Fall 2000 drkoop.com Visitor Condition Profile Condition % More likely than avg. online audience to have Allergies 42% Arthritis 72% High Cholesterol 18% Obesity 88% Asthma 51% Depression 113% Diabetes 101% Osteoporosis 40% Heart Disease 76% Sleeping Disorders 37% Hypertension 47% Source: @Plan Fall 200 Sponsorship Opportunities • Condition/Interest Centers • Health Calculators • Drug Checker® • Newsletters DKC Condition Center Sponsorship (80+ Condition/ Centers) Sponsors have fixed 88x31 logo placement and rotating 468x60 banner placements in the sponsored Condition/ Center Coordinate Pharma Sales with Greg Rust drkoop.com Health Calculator Sponsorship Sponsors have fixed 88x3 logo placement and rotating 468x60 banner placements Highest performing banner placement! Newsletter Sponsorship Opportunities Newsletter Recipients ~ Demographics AGE GENDER 6% 64% Female 36% Male 14% Under 25 22% 26-39 31% 40-49 50-64 27% 65+ Newsletter Sponsorship ~ Placement Click here to view a sample newsletter http://www.drkoop.com/newsletter General Newsletter Sponsorship Above-the-fold 88x31 Sponsor logo accompanied by 250 characters of sponsorcreated text (including URL link) Focus-On Sponsorship Below-the-fold 88x31 Sponsor logo and 250 characters of text (including URL link) placed above targeted content (e.g. nutrition, diabetes, allergies) Approx. 35% open rate General Advertising & E-Commerce Opportunities Condition/Topic Center & ROS Traditional Advertising Placements 468x60 banner placement integrated within the DKC Center Age/Sex Content Targeting Available! Condition Center & ROS E-Commerce Placements Contextual Marketing of Specific Products within Targeted Content Areas (see attached summary) Two (2) 125x125 Product Placements Available Over 200 Targeted Categories! Advertising Specifications drkoop.com Ad Specifications For complete listing of drkoop.com accepted ad specs, visit: http://www.drkoop.com/aboutus/advertise/specs.html Advertising Content Not Accepted on drkoop.com: - Adult content - Tobacco/Alcohol - Firearms - Gambling Why buy drkoop.com? • Multiple, Targeted, Marketing Opportunities • Unique, Limited Advertising Environments (calculators, newsletters) • Improved Placement Performance • Attractive Audience Demographic (older, educated, affluent)