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What is drkoop.com?
Mission Statement: To empower individuals to
better manage their personal health and that of
their families by providing them with
comprehensive, trusted tools and information.
• Network of affiliate relationships
• Best of breed content site
• E-commerce Merchandiser
drkoop.com Audience Stats ~ Aug.‘00
Register Users
1.4M
Page Views (I/PRO)
16.4M
Unique Visitors
(PC Data)
1.6M
Time Spent Per
Visit (I/PRO)
10 min
Newsletter
Recipients
640,000
Over 55 Million Available Impressions per month!
drkoop.com Highest Traffic Areas ~ Aug ‘00
Section/Center
Page Views
Medical Encyclopedia
2.2M
Drug Checker
1.2M
Health News
1.0M
Wellness – Weight Loss,
Fitness, Nutrition
Women’s Health
700,000
Mental Health Center
325,000
Ideal Weight Calculator
240,000
Skin Care Center
150,000
Children’s Health
120,000
Plus Seasonal Opportunities!
370,000
drkoop.com Audience ~ @Plan Fall 2000
80% over 35 years of age
• 60% Female; 40% Male
40
• Highly educated
– 35% College
30
graduates
%
– 30% Post graduate
20
work
• Affluent
10
– 41% HHI $75,000+
0
1824
2534
3544
4554
Years Old
55- 65+
64
• 74% Married
drkoop.com Active Visitor Profile
Personal Interests
(Last 6 months)
% More likely than avg.
online audience
Books (reading)
33%
Gardening - Vegetable
61%
Gourmet Cooking
49%
Photography (as a hobby)
34%
Volunteer/Charity Work
48%
Running (competitive)
45%
Gym/Health Club Workout
37%
Kayaking
70%
Tennis
18%
Skiing - Cross-Country
48%
Source: @Plan Fall 2000
drkoop.com Visitor Shopping Profile
Purchased Online
(Last 6 months)
% More likely than
avg. online
audience
Clothes/Accessories/Shoes
55%
Cosmetics/Beauty Aids
150%
Drugs/Remedies - Prescription
188%
Drugs/Remedies - Non-Prescription
218%
Furniture/Home Accessories
73%
Gourmet Food
103%
Health/Fitness Products
192%
Home Electronics
63%
Magazine/Newspaper Subscriptions
116%
Movie Tapes/DVDs
64%
Music CD's/Tapes
35%
Natural Foods/Vitamins
174%
Toys/Non-Computer Games
67%
Source: @Plan Fall 2000
drkoop.com Visitor Condition Profile
Condition
% More likely than avg.
online audience to have
Allergies
42%
Arthritis
72%
High Cholesterol
18%
Obesity
88%
Asthma
51%
Depression
113%
Diabetes
101%
Osteoporosis
40%
Heart Disease
76%
Sleeping Disorders
37%
Hypertension
47%
Source: @Plan Fall 200
Sponsorship Opportunities
• Condition/Interest Centers
• Health Calculators
• Drug Checker®
• Newsletters
DKC Condition Center Sponsorship
(80+ Condition/ Centers)
Sponsors have
fixed
88x31 logo
placement and
rotating 468x60
banner
placements in
the sponsored
Condition/
Center
Coordinate Pharma Sales with Greg Rust
drkoop.com Health Calculator Sponsorship
Sponsors have
fixed
88x3 logo
placement and
rotating 468x60
banner placements
Highest
performing
banner
placement!
Newsletter Sponsorship
Opportunities
Newsletter Recipients ~ Demographics
AGE
GENDER
6%
64%
Female
36%
Male
14%
Under 25
22%
26-39
31%
40-49
50-64
27%
65+
Newsletter Sponsorship ~ Placement
Click here to view a sample
newsletter
http://www.drkoop.com/newsletter
General Newsletter
Sponsorship
Above-the-fold 88x31
Sponsor logo accompanied
by 250 characters of sponsorcreated text (including URL link)
Focus-On Sponsorship
Below-the-fold 88x31
Sponsor logo and 250 characters
of text (including URL link) placed
above targeted content (e.g.
nutrition, diabetes, allergies)
Approx. 35% open rate
General Advertising &
E-Commerce Opportunities
Condition/Topic Center & ROS
Traditional Advertising Placements
468x60
banner
placement
integrated
within the
DKC
Center
Age/Sex Content Targeting Available!
Condition Center & ROS E-Commerce
Placements
Contextual
Marketing of
Specific Products
within Targeted
Content Areas
(see attached summary)
Two (2) 125x125
Product
Placements
Available
Over 200 Targeted Categories!
Advertising Specifications
drkoop.com Ad Specifications
For complete listing of drkoop.com accepted ad
specs, visit:
http://www.drkoop.com/aboutus/advertise/specs.html
Advertising Content Not Accepted on drkoop.com:
- Adult content
- Tobacco/Alcohol
- Firearms
- Gambling
Why buy drkoop.com?
• Multiple, Targeted,
Marketing
Opportunities
• Unique, Limited
Advertising
Environments
(calculators,
newsletters)
• Improved
Placement
Performance
• Attractive
Audience
Demographic
(older, educated, affluent)