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Chapter 13 Retailing
The Role of Retailing
Retailing is one of the largest
employers
Retailers ring up almost a third of
the U.S. GDP
Industry is dominated by a few
giant organizations, such as
Wal-Mart
Classification Summary
Type of Retailer
Service
Level
Assortment
Price
Gross
Margin
Department Store
Mod Hi-High
Broad
Mod-High
Mod High
Specialty Store
High
Narrow
Mod-High
High
Supermarket
Low
Broad
Moderate
Low
Convenience Store
Low
Med-Narrow Mod High
Mod High
Drugstore
Low-Mod
Medium
Moderate
Low
Full-line Discounter
Mod-Low
Med-Broad
Mod Low
Mod Low
Specialty Discounter
Mod-Low
Med-Broad
Mod Lo-low Mod Low
Warehouse Clubs
Low
Broad
Low-lower
Off-price Retailer
Low
Med-Narrow Low
Low
Restaurant
Low-High
Med-Narrow Low-High
Low-High
Low
Major Types of Retail Operations
Department Stores
Specialty Stores
Supermarkets
Drugstores
Convenience Stores
Discount Stores
Restaurants
Scrambled Merchandising
The tendency to offer a wide
variety of nontraditional goods
and services under one roof.
Nonstore Retailing
Automatic Vending
Direct Retailing
Major Forms
of
Nonstore
Retailing
Direct Marketing
Electronic Retailing
Direct Marketing
Direct Mail
Types
of
Direct
Marketing
Catalogs & Mail Order
Telemarketing
Electronic Retailing
Electronic Retailing
Types
of
Electronic
Retailing
Shop-at-Home Networks
On-Line Retailing
Choosing the Retailing Mix
Choose the
Retailing Mix
Product
Place
Price
Personnel
Promotion
Presentation
The Retailing Mix
Product
Personnel
Promotion
Target
Market
Presentation
Place
Price
Presentation of the Retail Store
Employee Type & Density
Merchandise Type & Density
Fixture Type & Density
Factors
in
Creation
of a Store’s
Atmosphere
Sound
Odors
Visual Factors
Trends in Retailing
Entertainment
Trends in
Retailing
Convenience
and Efficiency
Customer Management