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Class 1 Review ● What is a business? ● Are profits bad? – Do not think emotionally – Think economically ● Who determines what products are offered? – How do people say what they want? (vote?) 1-1 Measuring the Economy ● Gross Domestic Product, GDP – The sum of all goods and services produced within a nation’s boundaries ● U.S. GDP > $14 trillion ● China GDP > $5 trillion 1-2 Productivity: Key to Global Competitiveness ● Productivity describes the relationship between the number of units produced and the number of human and other production inputs necessary to produce them. Total = Productivity 1-3 Output (goods or services produced) Input (human/natural resources, capital) Economics - 1 Microeconomics 1-4 Economic Thinking ● Freakonomics – Economics applied to abortion – Economics applied to daycare – Economics applied to drug dealers ● Think differently – Milton Friedman’s “Free to Choose” 1-5 Overview ● Economics—social science that analyzes the choices made by people and governments in allocating scarce resources. 1-6 Supply and Demand ● What is your pet worth? (vote with your dollars) 1-7 Economics ● Microeconomics—study of small economic units, such as individual consumers, families, and businesses. – Assumes everyone acts in their own best interest (is greedy) – Who is not greedy? Politicians? ● Macroeconomics—study of a nation’s overall economic issues, such as how an economy maintains and allocates resources and how government policies affect the standards of living of its citizens. 1-8 Microeconomics: The Forces of Demand and Supply ● Demand—willingness and ability of buyers to purchase goods and services. ● Supply—willingness and ability of sellers to provide goods and services. 1-9 Factors Affecting Demand ● ● ● ● ● ● ● ● Consumer preferences Incomes Prices of substitute products Advertising Number of buyers Economy Quality Future expectations 1-10 ● Demand Curve – Graph amount of a product that buyers purchase at different prices – Demand curves typically slope downward and to the right; lower prices attract larger purchases 1-11 ● Expected Shifts in Demand Curves 1-12 ● Shift in the Demand Curve 1-13 ●Supply Curve Shows the relationship between different prices and the quantities that sellers will offer for sale, regardless of demand 1-14 Factors Affecting Supply ● ● ● ● ● ● Costs of goods Costs of labor Costs of technology Availability of suppliers Taxes Weather (how?) 1-15 ● Expected Shifts in Supply Curves 1-16 Shifts in the Supply Curve 1-17 ● Law of Supply and Demand Equilibrium price 1-18 Supply and Demand ● Consider the market for lemonade. What happens when: – There is a heat wave – The price of sugar goes up – The cost of a can of soda falls – There is a baseball game on the street 1-19