Download why Poland - InterCHARM.net

presentation of
international cosmetics trade fair
concept and program
VERSION: JANUARY 2005
index
background – why Poland?
interCHARM Polska 2004 – summary report
edition 2005 – description
marketing strategy for edition 2005
why Poland ?
Poland with almost 40 mln population is the
biggest cosmetic market in Central Europe
central location in Europe
(Warsaw – Moscow, Warsaw - Milano
or Warsaw - Paris destination is the same
– about 1500 km. - 2 hour flight)
May 1st 2004 Poland joined European Union
– many new possibilities are now available
Poland is a natural bridge between
Western and Eastern European countries
why Poland?
Due to big potentials of the domestic cosmetic industry as well as the internal market itself,
Poland influences the whole Central-European region
interCHARM
Russia, Moscow
Cosmeeting
Paris
interCHARM
Ukraina, Kiev
interCHARM
Polska, Warszawa
Beauty World
Frankfurt
COSMOPROF
Bologna
why Poland ?
Poland in Europe
Population - 38,3 million
Land area - 312,685 km2
neighbours: Russia, Lithuania,
Belarus, Ukraine, Slovakia,
Czech Republic, Germany
The number of citizens in
10 new EU members
(in thousands)
Hungary - 10,200
Poland - 38,230
Slovenia - 1,990
51%
3%
Poland
7%
1%
Slovakia - 5,400
Malta - 390
Latvia - 2,369
3%
5%
2%
Lithuania - 3,480
Estonia - 1,370
Czech Republic - 10,270
Cyprus - 760
14%
1%
14%
Source: Eurostat
With population of
almost 40 milion
Poland is the
largest market
in Central Europe!
why Poland ?
Poland in figures
GDP value
USD 209,6 billion (*2003)
GDP growth
+ 5,5% (*2004)
GDP per capita
USD 5400 (*2003)
Inflation
+ 2% (*2004)
Average salary
550 EUR (*2004) 
Export
USD 53,6 billion (*2003)
Import
USD 68 billion (*2003)



why Poland ?
Poland
key macroeconomic indicators
- GPD growth in years 1992-2006 (%) with forecast
6,8
4,8
4,1
4,0
1997
1998
1999
2000
3,8
1,0
1,3
2001
2002
2003
Source: Polish Official Statistics (GUS); forecast for the years 2005, 2006 by Economist Intelligence Unit
2004
Poland’s economy
is one
of the
fastest growing
1,7
1,3
0,9
la
nd
s
a
Ne
t
he
r
ar
e
Eu
ro
an
ce
Fr
Sp
ai
n
pu
bl
ic
Re
ec
h
Cz
Source: The Economist, July 2004
Hu
ng
ar
y
US
A
Ja
pa
n
Po
la
nd
- GDP growth in 1Q 2004 in comparison to some countries
6,9
5,6
4,8
4,2
3,1
2,8
5,5
in 2004
in comparison to
other countries.
why Poland ?
Poland
key macroeconomic indicators
- GPD per capita in years 1995-2003 (in USD)
4300
4800
5000
2001
2002
5500
3500
1995
2000
2003
Source: Central Intelligence Agency
- Average annual inflation in years 1997-2004 (%)
14,9
11,8
10,1
7,3
5,5
1,9
1997
1998
1999
Source: Polish official Statistics (GUS)
2000
2001
2002
0,8
2003
2,0
2004
cosmetic markets
in Central & Eastern Europe
why Poland ?
Value retail
salesretail
of cosmetics
toiletries
- Value
sales& of
cosmetics
by country 2002
& toiletries
by country 2002.
939,9
933,3
Poland
Value
retail sales of
cosmetics
toiletries
Other &
Eastern
Euro
641,3
2065,8
Poland
etries
412,9
281,9
226,2
Russia
128,6
Poland
Other Eastern Europe
Ukraine
Russia
4337,0
Czech Republic
Hungary
Romania
Slovakia
Bulgaria
Source: Euromonitor
in Poland
shows that
Ukraine
Poland
isRepublic
one of
Czech
the
biggest
Hungary
cosmetics
Romaniamarket
inSlovakia
Eastern and
Central
Europe.
Bulgaria
cosmetic
market in Poland
why Poland ?
sales value of cosmetics in Poland in 2002
5%
2%
4%
18%
POLAND 2002
Total Market
7%
4%
9%
3%
2%
7%
1%
12%
6%
7%
Face Care
Body Care
Shower Gels
Bath Foams
Shampoos
Hair Colorants
Bar Soaps
Liquid Soaps
Hair Styling
Color Cosmetics
Mass Female EDT
Mass Female Deo
Mass Male EDT
Mass Male Deo
Mass Male After Shave
Source: MEMRB
1 149 917 230
%
100
Face Care
216 458 586
19%
Body Care
106 031 058
9%
Shower Gels
30 467 165
3%
Bath Foams
22 284 118
2%
Shampoos
13%
USD
140 013 016
12%
Hair Colorants
81 090 158
7%
Bar Soaps
68 128 153
6%
Liquid Soaps
13 057 845
1%
Hair Styling
84 033 705
7%
Color Cosmetics
144 807 305
13%
Mass Female EDT
40 337 002
4%
Mass Female Deo
83 054 933
7%
Mass Male EDT
22 157 323
2%
Mass Male Deo
57 613 090
5%
Mass Male After Shave
40 383 773
4%
why interCHARM Polska?
concept
 interCHARM Polska is the only cosmetic industry
international trade fair in Poland
 it is really modern, professionally prepared trade fair
event, which gathers in one time and in one place…
ALL COSMETICS SECTORS IN POLAND:
• cosmetics
• selective, mass and for professionals
 manufacturers
• perfumery
 trade companies
• solariums
 services
• hairdressing
• SPA & Wellness
• raw materials, packaging, machinery
• services
• accessories
dlaczego interCHARM Polska?
facts & figures
statistics on 2004 edition
 exhibition space
4.127 m2 net (gross 10.000 m2)
 number of pavilions – 3
 exhibitors
217 from 21 countries
 business visitors
over 6000 from 35 countries
 national sections
Italy, Germany, Turkey, Taiwan
why interCHARM Polska?
facts & figures
statistics on 2004 edition
STRUCTURE OF EXHIBITORS BY ACTIVITY SECTOR
hair care
9%
professional cosmetics
14%
solariums and sun care
3%
packaging
13%
accesories
9%
raw materials
3%
machinery
1%
nail care
5%
perfumery
8%
face and body care
18%
colour cosmetics
12%
beauty salon
equipment
5%
why interCHARM Polska?
facts & figures
statistics on 2004 edition
STRUCTURE OF EXHIBITORS BY COUNTRY
217 EXHIBITORS
FROM 21 COUNTRIES
RUSSIA; 2
TURKEY; 10
UKRAINE; 2
FRANCE; 8
UNITED KINGDOM;
2
AUSTRALIA; 1
AUSTRIA; 1
CHINA; 1
CZECH REP.; 1
GREECE; 1
TAIWAN; 12
ISRAEL; 1
POLAND
139
65%
LITHUANIA; 1
FOREIGN
75
35%
LUXEMBOURG; 1
ROMANIA; 1
ITALY; 13
SPAIN; 1
GERMANY; 14
NETHERLANDS; 1
USA; 1
why interCHARM Polska?
facts & figures
statistics on 2004 edition
STRUCTURE OF VISITORS
BY COUNTRY
Polish 87%
foreign
13%
Asia
1%
Americas
2%
CIS
countries
37%
Middle
East and
Africa
3%
6000 VISITORS
FROM 35 COUNTRIES
OVER
Western
European
countries
26%
Central
European
countries
31%
Belarus
Belgium
Bosnia &
Herzegowina
Bulgaria
Costarica
Czech
Republic
Egypt
Finland
France
Germany
Holland
Hungary
India
Israel
Italy
Latvia
Lithuania
Malta
Moldovia
Poland
Romania
Russia
Saudi
Slovakia
Slovenia
South Africa
Spain
Sweden
Switzerland
Taiwan
Turkey
UAE
Ukraine
United Kingdom
USA
why interCHARM Polska?
general strategy
 the highest standard of service – merit and technical services
for participants, international network of professional agents
 promotional activities precisely aimed at different targets:
exhibitors, visitors (business, professional, public)
 support of important governmental and business authorities
– ministry, business and cosmetics organisations
 attractive parallel program – seminars, lectures, workshops,
– knowledge for managers as well as for cosmeticians and hairdressers:
 Cosmetology Congress


Business Seminars
YOU Professional SHOW – the biggest hair fashion event in Poland
 participation in global alliances – to strengthen the competitive
position on such challenging market – GLOBAL BEAUTY NETWORK
(alliance with Messe Frankfurt)
why interCHARM Polska?
international agents network
Italy, Germany, France, Hungary, Russia, Ukraine,
Turkey, USA, Taiwan, Korea, South East Asia
why interCHARM Polska?
international agents network
RUSSIA
ITALY
Beauty Business Program
VICOLO DEI MOLINI 9
31046 ODERZO (TREVISO)
phone: +39 0422 71 80 19
Fax: +39 0422 81 03 34
[email protected]
www.corexpoitalia.it
BBP
office 8, Elektrozavodskaya, 21,
build. 41, Moscow 107023, Russia
phone: (007 095) 995-2885/88
fax: (007 095) 995-2840
bbp@ bbprogram.com
www.bbprogram.com
UKRAINE
Cosmetic Expo
Media Ltd
Office 505, 45 Uritskiy Street,
Kiev, Ukraine, 03035
phone: (038 044) 238 85 12/5
Fax: (038 044) 238 85 18
[email protected]
www.intercharm.net/ukraine
COREXPO ITALIA
TURKEY
HUNGARY,
Ipekyolu
SLOVAKIA, CZECH REPUBLIC
Perpa Ticaret Merkezi A
Blok Kat: 9 № 1123
80270 Okmeydani
Istanbul, Turkey
phone: 90 (212) 222 90 60-2
Fax: 90 (212) 210 61 76
[email protected]
www.ipekyolu.info
VITAM International
Ilka u. 18.IV/5
1143 Budapest, Hungary
phone: +36 1 222 0978
Fax: +36 1 273 1147
[email protected]
GERMANY
FRANCE,
TAIWAN
Elisabethstrasse 14
D-40217 Dusseldorf, Germany
phone: (49 211) 38 60 00
Fax: (49 211) 386 00 60
[email protected]
www.mco-online.com
Promeeting
8F., No. 6-4, Kung Fu North Road, Taipei,
Taiwan
phone: 886-2-27781402
Fax: 886-2-27781403
[email protected]
MCO
BELGIUM, HOLLAND
73 Rue Sainte Anne
75002 Paris, France
Tel : 33 1 53 04 09 09
Fax : 33 1 53 04 99 69
[email protected]
www.promeeting.com
USA
KOREA
Jay D.W. Brown
P.O. Box 447 Cabin John, Maryland USA 20818;
express 150 Spa Drive, Annapolis, Maryland, USA 21403
phone: 301-2290065; airbill: ++410 268 7925
Fax: 301-2290089
[email protected]
Suite 402, Soo-chaang Bldg.340-54,
Sinn-daang 4 Dong, Choong Gu
Seoul 100-826, Korea
phone: 82-2-2236-5067
Fax: 82-2-2236-5069
[email protected]
Atlantic Trade Pavilions, Inc.
Sun Internation
Excedo
Int'l Co., Ltd.
SOUTH EAST ASIA
(CHINA, HK,
THAILAND, MALAYSIA, VIETNAM,
SINGAPORE, INDONESIA)
System Techniques (HK) Ltd.
[email protected]
[email protected]
why interCHARM Polska?
promotion strategy
 internet – professionally prepared website with ONLINE REGISTRATION
 direct mail campaigns – marketing, selling, research and development
divisions employees and core management
 Public Relations campaigns – in branch and business, local and
international press
 media patronage
– press (specialist and women magazines) and radio
 advertising campaign in press – business and women magazines
– both domestic and international
 promotional materials – highest possible standard
 ! personal contact with clients
- (professional, experienced and friendly staff)
why interCHARM Polska?
www.intercharm.pl
All there is to know about the fair, the exhibitors, and our partners, events, plans,
exhibitors lists, interesting information, forms to download, electronic newsletter to
subscribe, press corner for journalists, etc.
and also:
 how to get to the fair
(special offers available),
 where to stay - hotels
 where to eat well,
 what to see around
 and much more useful information
! New design (from February 2005)
! AND ONLINE REGISTRATION
FOR VISITORS
why interCHARM Polska?
promotion strategy
ongoing direct mail – 5 different campaigns throughout the year
to reach 4 different target groups:

business
 exhibitors – manufacturers of end products,
manufacturers of raw materials and packaging,
● marketing, selling, research and development divisions employees

and core management
visitors – with focus on visitors from Eastern and Central Europe
● importers, distributors, wholesalers, retailers, key accounts
● decision makers and opinion leaders (governmental authorities, branch organizations)
 hairdressers
 beauticians
 public
why interCHARM Polska?
promotion strategy
media cooperation
● cosmetic press (Polish and international)
●
●
●
●
●
Kosmetyki & Biznes
Kosmetyki
Cabines
Solarium
Packaging Polska
● business press
●
●
●
●
●
Salon i Elegancja
Kosmetyka I Kosmetologia
Make Up
Estetyka
European Spa Magazine
●
●
●
●
●
Export Magazine
Soap, Perfumery & Cosmetics
Cosmetics in Russia
Novosti w Mire Kosmetiki
Kosmetichesky Rynok Segodnya
… other titles to be confirmed
● Trade Press (Detal Dzisiaj, Supermarket News, infoMakro)
● Business Week Polska
● radio / TV - business and news programmes, women channels
● internet portals – Serwis Biotechnologiczny.pl, polki.pl, wizaż.pl, tradepress.pl
gazeta.pl, najpiekniejsza.pl, kobiety.pl, businesspolska.pl,
kosmetyczki.net
● general media
● one of the biggest women magazine publishing houses in Poland
why interCHARM Polska?
promotion strategy
introduction of two new
own media titles
by Polmedia Expo team!
the best possible promotional
tool addressed to
prospect visitors
 cosmetic business newsletter
 professional magazine for hairdressers
why interCHARM Polska?
promotion strategy
 cosmetic business newsletter
● monthly newsletter containing up-to-date information on cosmetic industry in Poland and
around the world with the focus on Polish and Central European cosmetic markets
● addressed to producers of ultimate products, packaging and raw materials, distributors,
exporters, importers, contract manufacturers, marketing specialists, trade organisations,
wholesale and retail companies.
● the easiest and quickest way to access news, market research, laws and regulations,
companies profile, statistics, events, trade press, associations, and everything about
the infrastructure of perfumery and cosmetics market of Poland and Central Europe
● launch date – Spring 2004
why interCHARM Polska?
promotion strategy
 Polish edition of international hair fashion magazine
● quarterly, luxury magazine for hairdressers and hairstylists
● one of the most respected magazines in Europe dedicated to hairdressing
as one of the essential parts of fashion
● indispensable tool for professionals
● the latest information and worldwide trends in hairdressing
● ideas and secrets of hairdressing work
● the magazine makes the audience acquainted
● with fashion tendencies, presenting works of top stylists
● with coloured pictures of the world famous international and national shows and master classes
● with articles on peculiarities of hairdressing, different haircuts, new ideas and recommendations
● launch date -Spring 2005
● the magazine is the organizer of a professional Hair Fashion SHOW
held in the framework of interCHARM Polska exhibition
why interCHARM Polska?

promotion strategy
information campaign – during major international and local cosmetics
trade events – perfectly targeting companies interested in cooperation, new markets etc.:
 SALON JESIEŃ - Warsaw IX 04
 TAROPAK - Poznań IX 04
 ESTETYKA Professionalissimus - Warsaw X 04
 COSMO EUROPE - Warsaw XI 04
 GLOBE HAIR SALON - Warsaw XI 04
 CHI – Warsaw XI 04
 ESTETYKA MANUS - Warsaw XII 04
 BEAUTY PRAGUE - IX 04
 BEAUTY Slovakia - IX 04
 COSMEETING - Paris IX 04
 InterCHARM Russia - Moscow X-XI 04
 SARMS 2004 - Riga XI 04
 BEAUTY WORLD - Tallinn X 04
 EMBALLAGE - Paris XI 04
 SALON WIOSNA – Warsaw II 05
 BEAUTY FORUM – Warsaw IV 05
 LOOK - Poznań IV 05
 AQUABUD (& Wellness) - Gdańsk IV 05
 European SPA Exhibition - Monte Carlo I 05
 BEAUTY WORLD - Frankfurt I 05
 LES SPA – Roma I 05
 EXPOBEAUTY – Moscow II 05
 BEAUTY ZAGREB - Croatia II 05
 BEAUTY Forum - Slovenia II 05
 INTERCHARM UKRAINA - Kiev II 05
 CINDIRELLA – Vilnius II 05
 BEAUTY International - Düsseldorf III 05
 HAIR OPEN 12-13.03, Helsinki
 COSMOBELLEZA International – Barcelona III 05
 BEAUTY ASIA/SPA 6-8.03, Singapore
 International Exhibition Hair & Beauty - Plovdiv III 05
 Guangzhou International Beauty Fair – China III 05
 COSMOPROF - Bologna IV 05
 IN-COSMETICS - Berlin IV 05
 PCI Europe – Paris IV 05
 interCHARM professional - Moscow IV 05
 INTERBEAUTY - Bratislava V 05
 BEAUTYWORLD - Dubai V 05
 IDEAL BEAUTY - Petersburg V 05
 BEAUTYWORLD – Tokyo V 05
why interCHARM Polska?

promotion strategy
information campaign for organizations and institutions
● Economic and Commercial Departments of Polish Embassies abroad
● foreign diplomatic Agencies in Poland – Trade Commissioners
● Industrial and Trading Chambers in Poland and abroad,
● Cosmetics and Trading Associations
 information campaign carried out by
our network of agents in the represented countries
(Italy, Germany, France, Hungary, Turkey, Russia, Ukraine, Turkey, Taiwan, USA)
why interCHARM Polska?
patronate
Vice Prime Minister,
Minister of Economy & Labour of Poland

support of Economic and Trading Divisions of Polish Embassies
all around the world (information about interCHARM Polska on their web sites,
published in their publications…)

organisation of trade missions from various countries
– in cooperation with the Ministry of Economy and Labour
(Department of Foreign Investments and Export Promotion)
– support and co-financing trade missions from several
central and eastern European countries
 adds prestige and helps receive better recognition
by business and cosmetic press, various business
organizations and public bodies
why interCHARM Polska?
visitor promotion strategy
 direct mailing campaign
 PR campaign in specialist press
 informational activities worldwide by agents network
 special offer to attract international visitors
(additional reason why to come):
●
special hotel rates (discounts from 15% to 50%)
all hotel categories from   to     
●
Polish Airlines PLL LOT official airlines of interCHARM Polska 2005,
special offer for flights to and from Warsaw during the event
●
special tourist events (with co-operation with Mazurkas Travel)
why interCHARM Polska?
location
● suitable for all kinds of exhibitions,
conferences, seminars, meetings
and banquets.
● covers 10,000 sq.m. of air conditioned,
flexible exhibition space, with minimum
height and weight restrictions.
● the halls are fitted with underground
channels for all water, electricity and
internet supplies, making almost any
type of space arrangement possible.
WARSAW INTERNATIONAL
EXPO XXI CENTRE
PRĄDZYŃSKEGO St. 12/14
the most prestigious
and innovative multifunctional centre in Poland
● comfortable localization in Warsaw
(5 min from the city center, 25 min
from the international airport)
● 3 conference rooms can easily host
up to 800 delegates.
why interCHARM Polska?
hall 1b B2B
packaging
raw materials
machinery
trade fair map
national pavilions
Italy, Germany, France,
Turkey, Taiwan
hall 3a - B2B
hairdressing
solariums
hall 3b
NEW!
Professional
hair fashion Show
hall 1a
END PRODUCTS
cosmetics
perfumery
salon
products
hall 2
NEW!
reception hall
sponsors, patrons, press,
Ministry of Economy
stand
information,
registration and
service point
NEW! SPA & Wellness zone
why interCHARM Polska?
participants - forecast
 exhibitors – approx. 250
 business visitors – 5.000
 professional visitors – 5.000
(cosmeticians, cosmetologists, hairdressers, manicurists …)
 public visitors
ONLY SATURDAY AFTERNOON AND SUNDAY
~ 10-15.000
 exhibit space – gross 10.000 sq.m.
why interCHARM Polska?
parallel program
hair fashion show
 amazing year's event for hairdressers
in Central Poland
 one-day stunning spectacle
for professionals
 celebration of hairdressing art
 top-stylists work
 show date – May 22, 2005 (Sunday)
why interCHARM Polska?
Cosmetology Congress
 the most important cosmetology event of the year in Poland
 interCHARM Polska is the only organizer of educational events
for beauticians that gathers more than 50% international lecturers
 international well known lecturers
 the best lecturers of Polish cosmetology
 no entry fees for pre-registered participants
 excellent technical conditions
– Congress Centre of EXPO XXI
 dates – May 21-22, 2005 (Sat, Sun)
why interCHARM Polska?
summary
interCHARM Polska is:
 the only business oriented event for the whole beauty industry of Poland
and whole Central European region.
 the only event in Poland visited by buyers (including key accounts) from Poland
and neighbouring countries
 the only event in Poland visited by importers and distributors
from Central and Eastern Europe
 a global brand well known all over the world already – interCHARM (Russia, Ukraine,
Poland) is a synonym of quality and the guarantee of effective trade event
 Cosmetology Congress and business seminars – highest educational standards,
international speakers and most famous polish speakers
 You Professional Show – the great hair fashion show with top stylists,
master classes, happenings…
 perfect location –EXPO XXI Centre – the most modern exhibition centre in Poland
Can you afford not to be there?
let us welcome you at
EXPO XXI Centre
on May 20-22, 2005
the only business trade fair
for the cosmetic industry
of Central Europe
for more information…
sales:
promotion/public relations:
Anna Dabkowska
Dominika Pawelec
Sales Manager
[email protected]
Marketing Communication Director
[email protected]
Magdalena Wasilewska
Sales Asistant
[email protected]
Ewa Laszkowska
PR Manager
Marketing Communication Department
[email protected]
Anna Godek
Commercial Director
[email protected]
visitor promotion:
Agnieszka Kotowicz
Project Manager
Marketing Communication Department
[email protected]
organizer:
Polmedia Expo Sp.zo.o.
Jubilerska St. 10 / 116
04-190 Warszawa
www.intercharm.pl
[email protected]
phone: +48 22 611 62 05-07
Fax: +48 22 673 18 50