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Environmental Forces
Macroenvironment
Sociocultural
Forces
Economic
Forces
Industry
Union/
employees
Communities
Government
Firm/
Organization:
Stockholders
Structure
Culture
Competencies
Resources
Creditors
Political/Legal
Forces
Trade
Association
Competitors
Suppliers
Customers
Technological
Forces
PEST Analysis
Driving Forces In the Economy:

Socio - cultural

Political / legal

Economic

Technological

Ecological
Environmental Forces Indicators
POLITICAL-LEGAL
Antitrust regulations
Environmental protection laws
Tax laws
Special incentives
Foreign trade regulations
Attitudes toward foreign
companies
Laws on hiring and promotion
Stability of government
Environmental Forces Indicators
ECONOMIC
GDP trends
Interest rates
Money supply
Inflation rates
Unemployment levels
Wage/price controls
Devaluation/revaluation
Energy availability & cost
Disposable & discretionary income
Socio - cultural factors

Population demographics

Income distribution

Social mobility

Life-style changes




Career expectations

Rate of family formation

Growth rate of population

Age distribution of population

Regional shifts in population

Life expectancies

Birth rates
Attitudes
Consumerism
Levels of education
Technological Factors

New discoveries & innovations

Speed of technology transfer

Rates of obsolescence

Internet

Social media

Information technology
Natural / ecological factors

Pollution

Seismic activity

Global warming

Desertification / erosion
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