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Unlocking global market opportunities
Vienna, Austria, 31 January 2008
Mr. Tony Clark
Commercial Counsellor, Embassy of Sweden, Beijing
Head of the Swedish Embassy Center for Environmental Technology (CENTEC)
China - an economic super-power!
• Worlds 4th largest economy
• Worlds 3rd largest tradingpartner
• Worlds 2nd largest receiver of FDI
• Worlds largest currency reserves
Strong GDP growth?
Markets and Opportunities
Markets developed as a
result of the economic growth
Challenges behind the GDP growth
• An improving poverty situation
• Uses 15 % of the world energy supply to produce 5.5
% of global GDP
• Estimated cost to clean up the deteriorating
environment is somewhere 7-20% of the annual GDP.
Environmental problems…
Energy consumption
Pollution
Economic
growth
Pattern of growth "has to change"
Goals by the Chinese Government in the 11th
five year plan /2006-2010
• Environment protection as highest priority and called
for a "resource saving society".
• Reduce energy consumption with 20% per unit GDP,
with annual cuts of 4 percent.
• Reducing major pollutants/emissions by 10%, with
annual cuts of 2 percent.
• USD 3.2 billion Investment on energy efficiency in
2007
• Confirmed at the 17th CPC congress meeting and
added changes to the appointment policies.
Environmental technology market in China
1998-2007:
€ 9.4 billion in
water and
wastewater
treatment, waste
and pollution
reduction
Policy and
standards
initial
Heat pump
Waste
handling
(hazarders
chemicals)
2006-2010:
Energy
renewable
& energy
efficiency
€ 140 billion for
restructuring of
polluting industries
CDM
Industry
Pollution
control
(sewage +
emission)
Transporta
tion
Constructi
on and
housing
Markets for environmental
technology as a result of the
industrial growth
China needs advanced
technology + products + experiences…
experiences
…in areas such as:
• High energy intensive & polluting industries
•
•
•
•
•
•
•
•
Construction and construction materials
Transportation
Renewable energy
Policies and regulation system
Standards, codes and incentives
Innovation, R & d
Intensify cooperation, education and training
Organization, management and leadership
CENTEC activities
• Arrange high-level delegation visits in both directions
• Organize seminars and workshops on relevant themes by
inviting
governors, officers, professionals and VIPs
• Participate in exhibitions, conferences and meetings
• Identify relevant demonstration projects and stitch together
financial solutions
• Mapping key areas and markets potential
• Relation set up with Chinese government offices, institutions,
NGOs, academies
• Assist Swedish agencies, organizations and business getting
involved with co operations in China in the field of environment,
energy, urban planning and other related with sustainable
development.
CENTEC’s role
China
Government
Dialogues
Swedish
Government
Where CENTEC is in the relation network
Central
government
Academies
Institutions
R&D center
Universities
media
media
Local
government
Local
enterprises
domestic
overseas
companies
Agents
organizations
associations
Market Access Obstacles for European Companies
local price
local favouritism
inadequate legal framework
infringement/IPR
government relation
other
6.10%
9.10%
12.10%
21.20%
21.20%
30.30%
Source: Emerging Markets Group, DEVELOPMENT Solutions (2006)
PARTICIPATE WITH
COMPANIES IN
NATIONAL EXHIBITIONS
Present opportunities in China
for Swedish Environmental
Technology Companies
...some concrete results
• Develop national standard with relevant authorities for 2
environmental technology produts.
• Commercial demonstration project with Ministry of Construction
• Introducing ethanolbuses in a major Chinese City
• Feasabilitystudy on building a biogasplant in a major Chinese City
• Up-grading an air pollution monitoring lab in a major Chinese
City
• Finding financial package solutions for pulp and paper factory
• Fiding right partner in a big Sino-Swedish Joint venture.
• Prime time coverage about Sweden and Swedish environmental
technology for 3 hours on national television (CCTV3)
• Several articles about Swden and Swedsih Environmental
Technology
• Request about signing MoU’s with several government bodies
...and some conclusions.
• What we have done is nothing unique – any EU country
can do it.
• EU countries are highly regarded in China for their
environemtnal performance.
• Environment is top issue in China and opens doors!
• The market is huge, money available and we can all join
in.
• It is easy to interact with Chinese on these issues since
there is a crying demand from there side.
• China is ready for different cooperation modes.
Contact information:
[email protected]
[email protected]