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Preparing Students for a Fulfilled Lifelong Experience Industry and University Partners in Delivering Lifelong Learning Dr. Chris Coughlan adj. Prof. Dept. of Management, NUI, Galway Hewlett-Packard, Galway To enable a successful partnership with Industry Universities must be capable of: “creating lifelong learning content and environments for people to compete in today’s and tomorrow's world” Understand the Challenges faced by Industry constant change accelerating innovation increased competitiveness application of technology global markets – global competition decline in long established industry convergence and emergence of 2nd wave .com’s general worldwide economic uncertainty To successfully address these industry challenges universities must base the design of their lifelong learning deliverables in the context of: the emerging and driving characteristics of the knowledge and digital economy Student and Employee Enablers “for creating lifelong learning content and environments for people to compete in today’s and tomorrow's world” The Seven Enabling and Driving C’s • Catch-up • Creativity • Change • Connectivity • Complexity • Commerciality • Convergence Equally relevant to Universities as well as Industry Catch-up University Lag - Industry Lead Old Order V’s New Order “change in economics has been reluctant and reluctantly accepted. Those who benefit from the status quo resist change, as do economists who have a vested interest in what has always been taught and believed.” - John Kenneth Galbraith Creativity – Driving Innovation “The best ideas are not formed in the boardrooms, but in the minds of creative entrepreneurs who do not perceive the future in terms of preserving the status quo” - Denise Caruso “Future paradigm shifts can often be seen in new technology or opportunities, but the outcome of the shift is often dependent on the creative application of technology” - Morris and Brandon, “Reengineering your Business” Change – the Three Waves and beyond? • Wave 1 – agricultural • Wave 2 - industrial • Wave 3 – digital • Wave 4 - ? • Wave 5 - ? “picks” “bricks” “clicks” MILD FUTURE “STUFF” WILD FUTURE “STUFF” The Past Considered – The Present Understood – The Future Anticipated Change – Technology The innovative use of Digital Technology and Information are fundamentally changing the traditional educational and industry landscape Moore’s Law “The performance of semiconductor ‘chip’ technology in speed and density as measured against its price doubles every eighteen months” - Gordon Moore, Chairman, Intel Corp. Change - Old and New E-Conomists “When you feel the winds of change, build a windmill, not a windbreak” - Mao Tse-Tung “When change is inevitable, you must spot it, embrace it and find ways to make it work for you” - Bill Gates, Microsoft Corp. Connectivity - New Relationship Paradigms Connectivity between business partners, suppliers and users, blurs relationships and processes and transforms traditional supply and value-chains - they become Value-Webs. Connectivity between university, industry, employees, lecturers become less defined and blurs relationships, boundaries and processes and transforms traditional learning relationships Throw out everything you know! Compete and Collaborate Customers become Partners Partners become Competitors New Channels Emerge New Business and Educational Models Evolve Connectivity - Technology Metcalf’s Law “ The value of a network is proportional to the number of users squared” - Bob Metcalf, Inventor of the Ethernet Connectivity - Customer Centric & Control Customer becomes part of the Supply-Chain The Democratization of Information Today’s consumers and students are efficient at finding information, products and services faster than traditional means “In-Forming” Build and supply your own personal supply-chain with information, knowledge, entertainment, training, learning, buying, selling and community Digitizing the Value and Educational Supply-Chain Complexity - The Nine Economies Wave Interactions - Three Main Economies - Six Hybrid Economies • agricultural • industrial • digital agriculture industrial digital Complexity Increasing complexity both on the demand and supply side of the value-chain of companies and industries Chaos or “Butterfly Effect” A ripple at one end of the value-chain can trigger a tidal wave at the other end “The more complex the value-chain the more potential its volatility” “managing the organisation under the traditional model is just like trying to complete a complex jigsaw puzzle without having the picture on the box in front of you” - Martin Commerciality How many companies founded? How many jobs created? How much revenue/wealth created? How many new products, services and processe’s Convergence - Industry 1987 2000 Broadcast & Motion Picture Industry Print & Publishing Industry Computer Industry Media Lab, MIT Convergence - Marketplace Manufacture at Point of Delivery point of consumption point of production Production University Consumer Industry back office front office Prosumer Society Architecture of Participation technology and systems designed to produce not just to consume The Knowledge and Digital Economy - Unstoppable Enterprise Destabliser and Enabler that: Eliminates barriers of entry barriers of time barriers of geography barriers of physical product Changes selection process pricing model order and delivery process Now = Zero Latency X 24 X 7 X 365 X 7 The Knowledge and Digital Economy - Unstoppable Enterprise Time Compression Time Acceleration Internet Time (e.g. eBay) Real Time Marketing Real Time Configuration Real Time Pricing Real Time Trading Real Time Delivery Conclusion Earn a Living to Learn a Living Be prepared for the Nintendo Generation of Today They are the Learners, Decision Makers and Users of Tomorrow Young people learn in audio soundbytes and video clips. This orientation will continue throughout their lives, meaning they will assimulate information most effectively in electronic format, very different from today’s generation Place to Space in 3D Virtual Worlds Plug and play generation Conclusion The New Learning Principles Set Time to “On Demand” “ANYTIME” “ANYONE” “ANYCHOICE” Content & Course Local to Global “ANYWHERE” “The Empires of the Future are the Empires of the Mind” - Winston Churchill Chris Coughlan