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1,2,3,GO « An Interregional Stimulation Programme for Entrepreneurship » by Business Initiative a.s.b.l. Luxembourg What is the purpose of 1,2,3,GO ? • Programme for entrepreneurship stimulation • Business plan contest • A network of 295 coaches • Start bonus • Dedicated exclusively to innovative projects • Interregional: covering 4 european countries • Multicultural • Multilingual with 3 different languages Wallonia (Belgium) Rhineland-Palatinate (Germany) Grand-Duchy of Luxemburg Saarland (Germany) Lorraine (France) The Greater Region 65.401 km2 11,2 Millions Inhabitants 53 000 new businesses per year 257 000 Millions GDP in 2003 Origin and set up of 1,2,3,GO • Inspired by a German contest in Munich where a methodology by Mc Kinsey was used • Extended to the Greater Region : • Centrally managed from Luxembourg • Relayed in each region by 7 local offices • Initiated by major Luxembourg employer’s organisations (FEDIL, Chamber of Commerce and Luxinnovation) • Formalised in 2000 by a non profit organisation « Business Initiative », located in and supported by the Chamber of Commerce of Luxembourg • Financed by public and private funds (more than 50%) Interregional: special value of 1,2,3,GO • Synergy effects between the 4 different regions • Interregional events • Each time in a different area of the GR (speed-coaching, business plan booster, award ceremony) • Events are simultaneously translated into French and German • Multilingual and multicultural • Exchange of best practices in the entrepreneurial field • Transborder business opportunities To be taken into account Steps to follow: 1. Implement and take care of the networking 2. Create a strong management team 3. Show a constant presence with events 4. Elaborate an attractive web site 5. Develop an efficient marketing campaign 6. Insure a very professional communication between entrepreneurs and coaches Key success factors: • Permit the know-how transfer between the central organisation and regional representations • Insure the implication of every relay • Dynamise the network with coaches, sponsors and professionals • Initiate a win/win situation between all stakeholders 167 new businesses with 868 new jobs Created businesses since 2000 Created jobs since 2000 Number of businesses and jobs 500 434 450 400 350 300 250 183 200 133 150 100 118 65 36 50 40 26 0 Wallonia Lorraine Luxemburg Saarland and Treves We regularly monitor the number of businesses created and the number of jobs created Our partners Some of our new sponsors used to be 1,2,3,GO projects !
