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1,2,3,GO
« An Interregional Stimulation
Programme for
Entrepreneurship »
by
Business Initiative a.s.b.l.
Luxembourg
What is the purpose of 1,2,3,GO ?
•
Programme for entrepreneurship
stimulation
•
Business plan contest
•
A network of 295 coaches
•
Start bonus
•
Dedicated exclusively to innovative
projects
•
Interregional: covering 4 european
countries
•
Multicultural
•
Multilingual with 3 different languages
Wallonia
(Belgium)
Rhineland-Palatinate
(Germany)
Grand-Duchy of
Luxemburg
Saarland
(Germany)
Lorraine
(France)
The Greater Region
65.401 km2
11,2 Millions Inhabitants
53 000 new businesses per year
257 000 Millions GDP in 2003
Origin and set up of 1,2,3,GO
•
Inspired by a German contest in Munich where a methodology by
Mc Kinsey was used
•
Extended to the Greater Region :
•
Centrally managed from Luxembourg
•
Relayed in each region by 7 local offices
•
Initiated by major Luxembourg employer’s
organisations (FEDIL, Chamber of Commerce and Luxinnovation)
•
Formalised in 2000 by a non profit organisation « Business
Initiative », located in and supported by the Chamber of Commerce
of Luxembourg
•
Financed by public and private funds (more than 50%)
Interregional: special value of
1,2,3,GO
•
Synergy effects between the 4 different regions
•
Interregional events
•
Each time in a different area of the GR (speed-coaching, business plan
booster, award ceremony)
•
Events are simultaneously translated into French and German
•
Multilingual and multicultural
•
Exchange of best practices in the entrepreneurial field
•
Transborder business opportunities
To be taken into account
Steps to follow:
1.
Implement and take care of the networking
2.
Create a strong management team
3.
Show a constant presence with events
4.
Elaborate an attractive web site
5.
Develop an efficient marketing campaign
6.
Insure a very professional communication
between entrepreneurs and coaches
Key success factors:
•
Permit the know-how transfer between the
central organisation and regional
representations
•
Insure the implication of every relay
•
Dynamise the network with coaches, sponsors
and professionals
•
Initiate a win/win situation between all
stakeholders
167 new businesses with 868 new
jobs
Created businesses since 2000
Created jobs since 2000
Number of businesses and jobs
500
434
450
400
350
300
250
183
200
133
150
100
118
65
36
50
40
26
0
Wallonia
Lorraine
Luxemburg
Saarland and Treves
We regularly monitor the number of businesses created and the number of jobs created
Our partners
Some of our new sponsors used to be 1,2,3,GO projects !