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Growth delusions: “Bigger GDP=Better off” If everyone lived like an American, we would need… Growth delusions: “It’s the economy, stupid” Conventional “economic” thinking, Monetarist to Marxist, depreciates real wealth of nations 2006: average Icelandic family 3 times richer than in 2003 (Meltdown Iceland by Roger Boyes) Apple is now the most valuable company in the world, with a market capitalisation of close to $546bn. Only six firms have ever been worth more than $500bn: Apple, Cisco, Exxon Mobil, General Electric, Intel and Microsoft. Guardian (20/03/2012) Growth delusions: “The Real Wealth of Nations” Not seeing the wood for the timber… & not seeing many elements of real wealth Reality check People are economic transformers not wealth creators Real ‘wealth of nations’: • Physical space • Atmospheric balances • UV filtering • Purification of air • Potable water • Regulation of water cycle • Water storage • Photosynthesis • Fertile soil • Vegetative resources • Pollination • Mineral resources • Waste decomposition • Nutrient recycling • Stable climate • Checks & balances against extremes ‘Mother Earth’ Ecology Society Economy Solar ‘driver’