Download Slide 1

1. She’s beautiful
2. She’s popular
3. She’s rich (14% of global GDP in
2010)
4. She has over 1 billion “things” to
offer you
1. She likes designer goods (“will
purchase 20% of world’s luxury goods
by 2015” - McKinsey)
2. She’s very picky and discerning (48% of
foreign businesses have failed within 2
years - WeberShandwick)
3. You don’t speak her language
4. There are a lot of locals who do (35%
of businesses feel comp from local is
the 2nd biggest threat - The Economist )
5. Her parents are very strict & probably
won’t like you (hostile government 32% see the Chinese government as the
3rd biggest threat)
6. Her parents seem to prefer the locals
(Protectionist approach – local
businesses nurtured with fiscal and
financial help)
Learn why
so many
have failed
Make sure
you’re
better than
the rest
Learn the
language,
culture and
habits
Give her
what she
wants
Keep the
parents
happy
Targeted urban middle
class. Listened to locals
and changed warranty
accordingly
Joint venture
Made compromises to
please Gov
Aspirational western
furniture.
Reduced size of products
to suit apartment living
Focused their Carbon
reduction programme
in China
Premium Price
Adapted to local
tastes
Used locals
To help them
understand the market