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Nigeria Case Study
Nigeria Case Study
Growth Potential
Brazil- 3million TIV
Nigeria- 50 000 TIV
Nigeria Case Study:
Establishment of Assembly plant
Nigeria Case Study:
New Automotive Policy
Elements of the Automotive Development Plan
• ProcessProcess Engineering
• Industrial
EngineeringRevolution Plan (NIRP)
Diversification of Nigeria’s economy and revenues
through industry
Increase manufacturing’s contribution to GDP from:
- 4% to 6% by 2015; and - >10% by 2017
Nigerian Case Study:
Proudly Nigerian Products
Nigerian Case Study:
Skills Development
Skills Development
Process Engineering
Quality Assurance
Total Customer Service
Supply Chain Management
Human Resources
Skills Development
Skills Development
Other Growth Initiatives:
Retail Network Expansion
Direct Dealer Distribution Model
Dealer Network to satisfy customer needs
Network quantity &
 Geographic coverage
 Service capacity
 Increase focus on our markets
 Brings us closer to our customer
Other Growth Initiatives
Other Growth Initiatives
Brand Building
Government policy uncertainties
High country risk factor: African countries
represent 50% of the highest risk countries
Erratic market conditions: forex fluctuation, duty
structure changes
Logistics network challenges in distributing
products across the region
Lack of reliable market information: limited
statistical data and market intelligence
Competitiveness of key markets: based on the
World Economic Forum Competitiveness Index.
Those at the bottom end of the scale are:
 Kenya 90
 Ghana 111
 Nigeria 127
 Angola 140
Grey market penetration: grey market estimated
to be 10 X new vehicle market size
Skills shortage: not enough requisite skills hinders
growth of the motor industry in Africa
Building Automotive Industry:
Growing TIV
Process Engineering
Improved Road Network
Better Fuel Network
Building Automotive Industry
Employment Creation
Greater GDP Contribution
Economic Linkages
SME development in respect of Automotive parts, components and services
Skills Development
Technology and Innovation advancement
Building Automotive Industry
Building Automotive Industry
Thank You