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Opportunities in Africa: A Case Study Mike Whitfield Nissan MD Manufacturing in SA 15.3% to GDP • Key sector contributing 15.3% to GDP Government Commitment • Annual Production of 1.2million by 2020 through APDP and incentives attached to it. • AIS aimed at stimulating and developing manufacturing sector Nissan: Long SA Heritage • More than 50 years in SA • Top 5 OEM with strong product lineup • NSA success is attributed to strong focus on sustainable growth Nissan Power 88 4 Nissan in Africa: Key to Expansion Africa: Last Untapped Frontier 6 • Population estimate - 1.1bn. 300m middle class. Expected to grow to over 500m by 2020. • Youngest population – Median age • 7/10 of the fastest growing economies are in Africa. • Areas of opportunity (Forbes 2012) – Agriculture – Tourism – Mining – Infrastructure development – Fast Moving Consumer Goods Africa’s Rise: Key Factors 8 2014 is “Year of Africa” Mobility for All: Ownership Per Capita(1000) South Africa • 160 • 800 United States Botswana • 133 Egypt • 45 Nigeria • 31 Ghana • 30 Two Regional Business Units North and South 1. 2. Grow our presence in Africa To become the automotive leader Nissan Africa Strategy 3 Brands 54 Markets 10 Improved Product Line Up • Innovation that excites • Business & product range expansion 11 NP200 and NP300 An Icon Returns