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Freshwater Team
Water
Stewardship
Stuart Orr
WWF International
A rapidly changing world
2001
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Oil $25 a barrel
1 ton rice $170
1 ton sugar $115
China current account
surplus 2% GDP
US budget deficit ~ $300bn
World ethanol production
31 billion litres
World beef production 3.8
bn tons
World milk production 585
mill tonnes
2010
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Oil $90 a barrel
1 ton rice $470
1 ton sugar $553
China current account
surplus 8% GDP
US budget deficit ~ $1tn
World ethanol production
368 billion litres
World beef production 4.6
bn tons
World milk production 669
mill tonnes
What are companies saying?
‘A survey of 350 companies found that 92% agree
that a water crisis is looming and 70% believe
that the risks of water scarcity are equal to those
of carbon emissions.’
WSP Environment & Energy, September 2009
What are companies saying?
• Increasing water scarcity is a reality
• Agreement on trends and pressures
• Non–substitution of water
• Increased social & media attention
• Risks are real
• Need for global/regional fora and dialogue
• Cooperation essential, not conflict
Where are companies stuck?
• Impact and risk – what’s the difference?
• Do volumes matter?
• Resource efficiency - treating water like carbon
• Beyond footprint response
• Which horse to back?
• Who to listen to?
• Go it alone?
What’s new?
WWF Water Stewardship
Level of watershed sustainability
Influence
governance
Companies, governments and NGO’s are
engaged in multi-stakeholder platforms to
address issues
Stakeholder
engagement
All stakeholders have taken action to optimize
internal water governance, use while measuring
and reporting water quantity and quality
Internal
action
Stakeholders have a detailed understanding of
the impact they and their suppliers have on river
basins, including identification of ‘hot spots’
Knowledge
of Impact
Water
awareness
Time
Source: WWF-International
Incentivizes to manage water basins in a
sustainable way – investment in improvements of
the basin
Stakeholders have a (high level) understanding of
the global water challenges, their dependence on
freshwater and their exposure to water related
risks
SAB Miller - Shared risk and responsibility
• Water footprint to highlight hotspots
• Watershed risk analysis
• WWF, GIZ, SABMiller, also working
with TNC and in India CII
• Active countries
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Tanzania
South Africa
Peru
Ukraine
India
US
Colombia
Honduras
AMBEV e WWF-Brasil
Nascentes do Brasil
Gestão participativa e cuidado com a água na
Bacia do Corumbá-Paranoá
AmBev - Nascentes do Brasil – Springs of Brazil
Objective: To develop, pilot-scale - with the local community, governments and other
actors - actions for conservation and / or environmental restoration of springs,
headwater areas and aquifer recharge stimulating the management of water
resources
1) Develop a recovery plan and
implement watershed-scale pilot
2) Promote social mobilization for
conservation
3) Promote water management in
the DF
4) Build learning and disseminate
lessons learned
Shared risk - Lake Naivasha, Kenya
2% - 3% of Kenyan GDP - 10% of FEE
Delivering ideas – Turn risk to opportunity
Thank you
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