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Janus Worldwide Konstantin Josseliani www.janusww.com Localization into Central Asian Languages Emerging Localization Market Fact and Figures • XVIII-XIX – Districts of Russian Empire • 1918 – Central Asian Republics of USSR • 1991 – Independent States • XXI – Euro-Asian Economic and Custom Union Fact and Figures • Territory: 4m km2. • Kazakhstan – 2.72 • Uzbekistan – 0.45 • Tajikistan – 0.49 • Population: 66m • Uzbekistan – 30 • Kazakhstan – 17 • Tajikistan – 8 • Turkmenistan – 6 • Kirgizstan – 5.5 • Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek, Ashgabat Fact and Figures • GDP: USD 407bn • Kazakhstan – 232 (57%) • Uzbekistan – 103 (25%) • Turkmenistan – 43 (11%) • Industries: • Oil&Gas, Mining, Agriculture • GDP Growth Rate • Turkmenistan – 13% (highest rank for CA and EE) • Uzbekistan – 7-8% • Kazakhstan – 7-8% Language Environment • Kazakh • Uzbek • Turkmen • Kirghiz • Tajik • Russian Kazakhstan • Largest Economy – GDP 232b • Largest Territory – 2.72m • Level of Education – 99% • High Level of Reserves – Oil, Gas, Metals, Minerals • Support of Private Enterprise • International Cooperation – CIS, Europe, USA Kazakhstan - LSPs • Local offices of MLVs (virtual) • RLVs with production and/or sales offices – 4-5 • Local SLVs – 180-200 • Freelancers Kazakhstan - Buyers Local companies International companies Oil&Gas Oil&Gas Public Sector IT&Telecom Banking Engineering Life Science Mining Machinery Mining Kazakhstan – Rates & Market • Rates: • Freelancer - $0.08-0.16/word • SLV/RLV - $0.14-0.18/word • MLV - $0.20-0.26/word • Market Volume: • No general statistics available • Not less than 50m USD per year Risk Management - IT • IT Infrastructure • Tools Knowledge Risk Management – Human Factor • Inhouse vs. Freelance • Local Mentality Risk Management – Language • Kazakh vs. Russian • No Established Terminology Risk Management – Economy • Currency Fluctuations • High Level of Migration Lessons Learned • Working with a Customer • Personal Contact on CEO Level • Long Negotiation Cycle • All-in-One Rate • Local Contact in Operation Lessons Learned • Working with a Linguist • Inhouse is better than Freelance • Training is a Must • Deadline, Communication and Tools • Knowledge are in Focus Lessons Learned • Building an Office • Sales or Production • Investment with long-term ROI • Local Mentality Lessons Learned • Government Role • Compliance • Regulation • Terminology Approval Thank you! [email protected]
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