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Leveraging Mapping for the Rural Economy
Spark Presentation – 25th November 2013
Genesis
“GDP study for Ariyalur and Pudukottai!!” – Shilpa tells Gayathri
“Let’s digitize data!!” – Noble Joseph
“ODK!!” – Amit Shah
“Branch page, hub page, entity page!!” – Shilpa and Gayathri
“OK, let’s get cracking!!” – Shilpa and Gayathri
Setting the context
• Expansion mapping in the past
– Villages being left out
– Population numbers being collected at different levels
– Natural congregation of people was not where branches were
located
• Mapping in Thenaaru and Vellaaru KGFSs
– Optimal demarcation of service areas based on an algorithm
– Household mapping in every branch service area
Expansion Criteria Mapping
• Mapping in Thenpennaiaaru KGFS
– Remote rural criteria
– Efficient branch network
– Key infrastructure network
Panchayat
• Panchayat Name, Block Name
• Key industries, tourist spots, markets, Key occupations
• Nearest urban location, Frequency of Public transport
• Duration of power cuts
• Mobile networks available
• Panchayat office key contact details
Village
• Population
• Number of households
• Number of voters
• Distance, time taken and mode to reach panchayat office
Geocoded Features
• Centre of each village
• Banks
• Health centres, schools, Ration shops
• Bus stops, market places
• Mobile network towers, BSNL exchanges
• Possible branch premise locations
• Other – temples, road junctions, police stations, railway station
How was the data collected?
Village
• Population
• Geocodes
Panchayat approach – A panchayat
is an administrative unit consisting of
6 to 7 villages. It is the unit to be
approached to obtain population
data for each village.
Primary Health Centre
• Geocodes
Other Key Infrastructure
• Geocodes
School
• Geocodes
• Population check with
school headmaster
What tool was used to collect data?
KGFS entity ODK server
• Entity page
• Hub page
Data input
How long did it take?
BLOCK
29 Mar
2013
Apr 2013 May 2013
Till 25
Jun 2013
Total Panchayats
Total Villages
Shoolagiri
-
-
-
40
40
280
Kaveripattinam
-
10
26
-
36
267
Bargur
-
35
-
-
35
259
Uthangarai
6
28
34
203
Krishnagiri
-
30
30
201
Veppanapalli
-
24
27
171
Mathur
1
24
134
Kelamangalam
-
15
15
99
Grand Total
7
58
241
1614
3
23
96
80
Enough talking, show the map!
Service Area Mapping
• All mapping in the service area under one umbrella
– Household mapping
– Enterprises mapping
• What you see
– Other economic potential mapping
• What you hear
– Rules for whom to ask
– How to ask
– How to triangulate
Example of Venkatasamudram
Row Labels
household
enterprise
new_street
infra
kgfs_branch
Grand Total
see_ask
Count of
meta:instanceID
1295
89
29
16
1
1433
Row Labels
grocery_store
other
fancy_store
electronics_store
medical_store
water_shop
xerox
petty_shop
spare_parts_shop
butcher_shop
clothing_store
mobile_recharge
Grand Total
saw
Count of
meta:instanceID
18
7
4
4
4
3
3
3
2
1
1
1
51
Conclusion
• Benefits of using ODK
– Real time data monitoring and improving data collection
– All data on our server
– Easy export to excel and kml
• Benefits of spatial MIS
– Strengthening the bottom up approach
– Take a transect walk around the service area sitting here
– Provide customized solutions and tailor made products that suit
our end customers