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HeartSine Distributor Meeting 2015 Brought to you by: PROMED Marekting Sdn Bhd Country Background MALAYSIA Population: GDP per capital*: Major Industries: 30 million ? Rubber and palm oil *Source: http://www.statistics.gov.my/portal/populationclockNEW/BI.php (Malaysia Statistics Department website) http://en.wikipedia.org/wiki/Economy_of_Malaysia MALAYSIA AED Situation Top 3 AED Competitors Top 3 AED brands 1. Philips 2. Zoll 3. Nihon Kohden 1. Philips 2. Zoll 3. Nihon Kohden Remarks: Others active competitors in Malaysia, Cardiac Science, DefibTech, PRIMEDIC, IPAD Korea Public Awareness of AED in Malaysia-LOW Company Profile 20 Years Experience in First Aid industry TOP 5 First Aid Manufacturer in Malaysia Manufacturing of high quality Regulated and NonRegulated First Aid & Trauma Kit. Importer of Stretcher, Immobilizer System, Resuscitation and Medical products RESELLERS Number of reseller in different region -South(5) -North(5) -East coast (3) -Central(30) Existing Markets Pre-hospital Reseller (Gov Tender,PPE Safety ,Medical Supplier) Commercial Building Dialysis Center Hotel Factories Target Markets Pre-hospital Factories, Hotel , Shopping Mall, University Dialysis Center First Aid & CPR Training Provider Public Access(LRT Station,Monorial,KTM,MRT)Project Sales Government’s Building Sales Forecast : 150 units How We reach our Target Market? Trade Show Booth(Medical & Safety Conference) Support & Partner with NGO(Red Crescent, St.John) CPR & AED Awareness Campaign (Free CPR Talk) Educate Reseller Sales techniques or Promotions that worked Pricing Strategy- eg: Trade in Offer, Promotion on Heart Month Sell as Package (CPR+ AED Training Course) Offer and Sell Preventive Maintenance Dedicated account support(Email, Phone call) Specific support needed Funding support –Trade show booth ( Medical & Safety Conference) Marketing tools More Discount due to Targeted Client is more on Reseller Thank You! This presentation has been brought to you by: Winson Low ProMed Marketing Sdn Bhd