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The Magic
Meal
Sampler
By
Ms. Tsichritzis & Ms. Bourdon
Our Interests
 Gastronomical
 Try
adventures
different restaurants around city
 Picky
taste buds and family
Problem
 Too
many different meals to order
 Cost
too high
 Taste

and smell of food
appealing & pleasant
At Present
 Read
different food reviews
Online, newspapers
 Ask
 Trial
for referrals (friends, acquaintances)
and error
 Menus
posted outside restaurant
The Magic
Meal Sampler

Easy-to-use
machine

Samples food
on menu

Can
communicate
results
History & Competition

Sampling at super market (taste tests)

Disadvantages – For one product & not meal

Children’s menu – not enough quantity
Naming of Magic Meal Sampler
Largely its functionality
Marketing / Advertising
 Placement
outside restaurants
 Restaurant
supply stores
 Tourist
 Food
information spots
courts in shopping malls
Benefit to Consumer
 Food
critics
 Families that eat out on occasion
 Singles or couples on a budget
 Tourists
 Advantages: saves money, good food
does not go to waste, affordable compared
to cost of ordering something not liked
Webography

The Food Network, (page consulted on October
16, 2013). Ten Foods for Better Health, [Online],
[http://www.foodnetwork.com/].