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ELC 200
E-Commerce Initiative
Robert Roy
12/17/07
Overview
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Groovy Rob’s Music
Musicians providing fellow Musicians with
quality instruments at affordable prices.
Aimed at turning the “air guitar” into the real
thing.
Business Planning
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Musicians = Target Audience
Store-Front Model
B2C and B2B transactions
“Mom and Pop” style (Personal)
Technological Infrastructure
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Emphasis on Security
Tech Employees to Manage and Monitor
System
Multiple Computers
Firewalls
Overall goal = securing customer, employee,
and financial information
Design
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Keep it Simple
Navigation Buttons
Shopping Cart
No Intense Colors or Animation
Visual Appeal paired with Navigational Ease
and Comfortable Atmosphere
Marketing
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Musicians Know Musicians and What they
want
Advertising Online as well as on Paper i.e.
Guitar World
After-the-fact Marketing
Fulfillment
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Packaged in house
Mailed via USPS
Standardized Emails
1. On Receiving Orders
2. On Shipment
3. Customer Feedback
Management and Enhancement
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Good Communication Between Employees
Frequent Changes on Website i.e. Sales and
Announcements
Security Issues Handled Promptly
Conclusion
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Groovy Rob’s Music
Quality Instruments for Musicians from
Musicians
Major Emphasis on Customer Service.
Constant Enhancement.