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Transcript 
Deception
• But….
– Subliminal advertising,
through technology,
infiltrate – or prime –
various beliefs and
desires into a person’s
consciousness, but do
so without the person’s
awareness of their
origin.
Moore (1982), “Subliminal Advertising: What You See is What You Get,”
Journal of Marketing, 46(2), pp. 38-47
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