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The Evolution of Dorland’s A Brief Study in Content Management Presented by: Doug Anderson Title: Chief Lexicographer Date: May 11, 2005 Dorland’s in a Nutshell The name Dorland’s has stood for excellence in medical dictionaries for over a hundred years. The Dorland’s offerings have evolved from a pair of print works, one large and one pocket-sized, to an entire line of products, including dictionaries, a spell checker, a set of word books for medical transcriptionists, and related products, available in a variety of formats. 2 3 The Problem A large amount of data that had been accumulating for many years A proprietary mainframe database No direct way to access the database No way to reuse data Venerable work methods Need to control costs 4 5 Old Days—Old Ways Database and Editorial System Separate Proprietary Tagging Lots of Data Entry Lots of Paper One Database, One Book 6 The Old Way Lexicographers Typesetting Cards Cards Cards Cards Typesetting Consultants Consultant Galleys 7 What’s Wrong With This Picture? Time-consuming Labor-intensive Piles of paper Expensive Inflexible The main function of the database is to feed the typesetting system 8 Content Management I Relational Database Everything in One Database—One Database, Many Books Direct Access to Data Data Management Becomes Part of the Editorial Process SGML Tremendous Savings in Time and Cost 9 Content Management II Content Reuse—Store Once, Use Many Times Content Repurposing More Flexible Editorial System Enforcement of Consistent Content Ability to Publish in Multiple Formats 10 Vasont Content is Automatically Reused Across Products The Same Piece of Text Can Be Used in Multiple Ways in Different Products Several Products Can Be Called Up Simultaneously Editing Can Be Done in Edit Boxes or With an Editor Cross-References Help Maintain Consistency We Can Publish In Multiple Formats, Print or Electronic 11 How We Got Here Enhancements to Meet Identified Needs Identification of New Opportunities Identification of New Needs The Virtuous Cycle of Expanding Opportunity 12 Where Do We Go? Considerations More Bang for the Buck The Requirements of the Marketplace The Global Marketplace Customization The Demand for More Formats—Print, CD-ROM, WebBased, PDA, BlackBerry 13 XML We No Longer Think in Terms of Print Products Only Products in Electronic Format Are Increasingly Important Licensing Customers Prefer XML Even our Typesetting Vendors Like XML So… 14 XML …of course 15 Where Will It End? ????????? 16