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Content Happens!
Mark Kvamme
Sequoia Capital
Remember These Guys?
They Brought Us the Flat File (IDMS)
Accounting was the First Application
Then There Was Big Blue
Who Wrote the Relational Database White Paper
The RDBMS Market Began in 1982
Oracle’s First Customers
Establishing a Huge Software Ecosystem
ERM
Applications
Application
Development
CRM
Applications
Application
Deployment
SCM
Applications
Information
Access and
Delivery
Information and
Data Management
Application
Lifecycle
Management
O/M
Applications
Programmer
Development
Tools
Creating Large, Meaningful Companies
ERM
Applications
Application
Development
CRM
Applications
Application
Deployment
SCM
Applications
Information
Access and
Delivery
Information and
Data Management
O/M
Applications
Application
Lifecycle
Management
Programmer
Development
Tools
And a Massive Market
$B
140
120
100
80
60
40
20
0
2004
2005
2006
2007
AD&D
Apps
2008
2009
How Was It Possible?
Data Model
Query Language
Server
Relational
SQL
What’s Next?
Only 10% of Corporate Info is in the DB
Data
Content
90% is Content Hiding in the File System
What’s The Content Data Model Today?
Data Model
Query Language
Server
HTML
This is the Flat File All Over Again
Search is the First Application
Human Classification
Algorithm Classification
Search is Good at Finding Documents
Doesn’t extract context
or allow re-use
of content.
Need A Platform That Understands Context
Publishing is the First Application
How Will The Content Market Develop?
Data Model
Query Language
Server
XML
Relational
HTML
SQL
SQL is a Force Fit for Content
Business
Application
SQL
Database
Schema
Database
Must Know Questions In Advance
It Works Well When Schema is Known
Larger Opportunity When Schema is Unknown
XQUERY
How Will The Content Market Develop?
Data Model
Query Language
Server
XML
XQUERY
Oracle/IBM Use “Wrappers”
XQUERY
SQL
How Will The Content Market Develop?
Data Model
Query Language
Server
XML
XQUERY
Mark Logic’s First Customers
Demos
http://medbook.demo.marklogic.com/
http://paycheck.demo.marklogic.com/
http://dmz-demo2.marklogic.com/
http://rotunda.upress.virginia.edu:8100/dmde/
The Next Enterprise Software Market
Context of Content
Convert, Query, Manipulate, Render
Solve Real Problems in the Content
Ecosystem.
Creating Tomorrows Companies
ERM
Applications
Application
Development
CRM
Applications
Application
Deployment
Information
Access and
Delivery
Information and
Data Management
SCM
Applications
Application
Lifecycle
Management
O/M
Applications
Programmer
Development
Tools
[email protected]