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Data Mining
Cluster Analysis: Basic Concepts
and Algorithms
Lecture Notes for Chapter 8
Introduction to Data Mining
by
Tan, Steinbach, Kumar
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
1
What is Cluster Analysis?
Finding groups of objects such that the objects in a group
will be similar (or related) to one another and different
from (or unrelated to) the objects in other groups
Inter-cluster
distances are
maximized
Intra-cluster
distances are
minimized
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Examples of Clustering Applications
Marketing: Help marketers discover distinct groups in their customer
bases, and then use this knowledge to develop targeted marketing
programs
Land use: Identification of areas of similar land use in an earth
observation database
Insurance: Identifying groups of motor insurance policy holders with a
high average claim cost
City-planning: Identifying groups of houses according to their house
type, value, and geographical location
Earth-quake studies: Observed earth quake epicenters should be
clustered along continent faults
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Applications of Cluster Analysis
Discovered Clusters
Understanding
– Group related documents
for browsing, group genes
and proteins that have
similar functionality, or
group stocks with similar
price fluctuations
Industry Group
Applied-Matl-DOWN,Bay-Network-Down,3-COM-DOWN,
Cabletron-Sys-DOWN,CISCO-DOWN,HP-DOWN,
DSC-Comm-DOWN,INTEL-DOWN,LSI-Logic-DOWN,
Micron-Tech-DOWN,Texas-Inst-Down,Tellabs-Inc-Down,
Natl-Semiconduct-DOWN,Oracl-DOWN,SGI-DOWN,
Sun-DOWN
Apple-Comp-DOWN,Autodesk-DOWN,DEC-DOWN,
ADV-Micro-Device-DOWN,Andrew-Corp-DOWN,
Computer-Assoc-DOWN,Circuit-City-DOWN,
Compaq-DOWN, EMC-Corp-DOWN, Gen-Inst-DOWN,
Motorola-DOWN,Microsoft-DOWN,Scientific-Atl-DOWN
1
2
Fannie-Mae-DOWN,Fed-Home-Loan-DOWN,
MBNA-Corp-DOWN,Morgan-Stanley-DOWN
3
4
Baker-Hughes-UP,Dresser-Inds-UP,Halliburton-HLD-UP,
Louisiana-Land-UP,Phillips-Petro-UP,Unocal-UP,
Schlumberger-UP
Technology1-DOWN
Technology2-DOWN
Financial-DOWN
Oil-UP
Summarization
– Reduce the size of large
data sets
Clustering precipitation
in Australia
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Requirements of Clustering in Data Mining
Scalability
Ability to deal with different types of attributes
Ability to handle dynamic data
Discovery of clusters with arbitrary shape
Minimal requirements for domain knowledge to
determine input parameters
Able to deal with noise and outliers
Insensitive to order of input records
High dimensionality
Incorporation of user-specified constraints
Interpretability and usability
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Measure the Quality of Clustering
Dissimilarity/Similarity metric: Similarity is expressed in
terms of a distance function, typically metric: d(i, j)
There is a separate “quality” function that measures the
“goodness” of a cluster.
The definitions of distance functions are usually very
different for interval-scaled, boolean, categorical, ordinal
ratio, and vector variables.
Weights should be associated with different variables
based on applications and data semantics.
It is hard to define “similar enough” or “good enough”
–
the answer is typically highly subjective.
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Data Structures
Data matrix
– (two modes)
x11
...
x
i1
...
x
n1
...
x1f
...
...
...
...
xif
...
...
...
...
... xnf
...
...
x1p
...
xip
...
xnp
Dissimilarity matrix
– (one mode)
© Tan,Steinbach, Kumar
0
d(2,1)
0
d(3,1) d ( 3,2) 0
:
:
:
d ( n,1) d ( n,2) ...
Introduction to Data Mining
... 0
4/18/2004
‹#›
Type of data in clustering analysis
Interval-scaled variables
Binary variables
Nominal, ordinal, and ratio variables
Variables of mixed types
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Interval-valued variables
Standardize data
– Calculate the mean absolute deviation:
sf 1
n (| x1 f m f | | x2 f m f | ... | xnf m f |)
where
m f 1n (x1 f x2 f ... xnf )
– Calculate the standardized measurement (z-score)
.
xif m f
zif
sf
Using mean absolute deviation is more robust than using
standard deviation
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Similarity and Dissimilarity Between Objects
Distances are normally used to measure the similarity or
dissimilarity between two data objects
Some popular ones include: Minkowski distance:
d (i, j) q (| x x |q | x x |q ... | x x |q )
i1 j1
i2
j2
ip
jp
where i = (xi1, xi2, …, xip) and j = (xj1, xj2, …, xjp) are two pdimensional data objects, and q is a positive integer
If q = 1, d is Manhattan distance
d (i, j) | x x | | x x | ... | x x |
i1 j1 i2 j 2
i p jp
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Similarity and Dissimilarity Between Objects
(Cont.)
If q = 2, d is Euclidean distance:
d (i, j) (| x x |2 | x x |2 ... | x x |2 )
i1
j1
i2
j2
ip
jp
– Properties
d(i,j)
0
d(i,i)
=0
d(i,j)
= d(j,i)
d(i,j)
d(i,k) + d(k,j)
Also, one can use weighted distance, parametric
Pearson product moment correlation, or other
disimilarity measures
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Binary Variables
Object j
1
0
1
a
b
Object i
0
c
d
sum a c b d
data
Distance measure for
symmetric binary variables:
Distance measure for
asymmetric binary variables:
sum
a b
cd
p
A contingency table for binary
d (i, j)
d (i, j)
bc
a bc d
bc
a bc
Jaccard coefficient (similarity
measure for asymmetric
binary variables):
© Tan,Steinbach, Kumar
Introduction to Data Mining
simJaccard (i, j)
a
a b c
4/18/2004
‹#›
Dissimilarity between Binary Variables
Example
Name
Jack
Mary
Jim
Gender
M
F
M
Fever
Y
Y
Y
Cough
N
N
P
Test-1
P
P
N
Test-2
N
N
N
Test-3
N
P
N
Test-4
N
N
N
– gender is a symmetric attribute
– the remaining attributes are asymmetric binary
– let the values Y and P be set to 1, and the value N be set to 0
01
0.33
2 01
11
d ( jack , jim )
0.67
111
1 2
d ( jim , mary )
0.75
11 2
d ( jack , mary )
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Nominal Variables
A generalization of the binary variable in that it can take
more than 2 states, e.g., red, yellow, blue, green
Method 1: Simple matching
– m: # of matches, p: total # of variables
m
d (i, j) p
p
Method 2: use a large number of binary variables
– creating a new binary variable for each of the M nominal states
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Ordinal Variables
An ordinal variable can be discrete or continuous
Order is important, e.g., rank
Can be treated like interval-scaled
– replace xif by their rank
rif {1,...,M f }
– map the range of each variable onto [0, 1] by replacing i-th object
in the f-th variable by
zif
rif 1
M f 1
– compute the dissimilarity using methods for interval-scaled
variables
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Ratio-Scaled Variables
Ratio-scaled variable: a positive measurement on a
nonlinear scale, approximately at exponential scale,
such as AeBt or Ae-Bt
Methods:
– treat them like interval-scaled variables—not a good choice!
(why?—the scale can be distorted)
– apply logarithmic transformation
yif = log(xif)
– treat them as continuous ordinal data treat their rank as intervalscaled
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Variables of Mixed Types
A database may contain all the six types of variables
– symmetric binary, asymmetric binary, nominal, ordinal, interval
and ratio
One may use a weighted formula to combine their
effects
pf 1 ij( f ) d ij( f )
d (i, j)
pf 1 ij( f )
– f is binary or nominal:
dij(f) = 0 if xif = xjf , or dij(f) = 1 otherwise
– f is interval-based: use the normalized distance
– f is ordinal or ratio-scaled
compute ranks rif and
and treat zif as interval-scaled
zif
© Tan,Steinbach, Kumar
Introduction to Data Mining
r
M
if
1
f
1
4/18/2004
‹#›
Vector Objects
Vector objects: keywords in documents, gene
features in micro-arrays, etc.
Broad applications: information retrieval, biologic
taxonomy, etc.
Cosine measure
A variant: Tanimoto coefficient
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusterings
A clustering is a set of clusters
Important distinction between hierarchical and
partitional sets of clusters
Partitional Clustering
– A division data objects into non-overlapping subsets (clusters)
such that each data object is in exactly one subset
Hierarchical clustering
– A set of nested clusters organized as a hierarchical tree
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Partitional Clustering
Original Points
© Tan,Steinbach, Kumar
A Partitional Clustering
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering
p1
p3
p4
p2
p1 p2
Traditional Hierarchical Clustering
p3 p4
Traditional Dendrogram
p1
p3
p4
p2
p1 p2
Non-traditional Hierarchical Clustering
© Tan,Steinbach, Kumar
p3 p4
Non-traditional Dendrogram
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusters
Well-separated clusters
Center-based clusters
Contiguous clusters
Density-based clusters
Property or Conceptual
Described by an Objective Function
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusters: Well-Separated
Well-Separated Clusters:
– A cluster is a set of points such that any point in a cluster is
closer (or more similar) to every other point in the cluster than
to any point not in the cluster.
3 well-separated clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusters: Center-Based
Center-based
– A cluster is a set of objects such that an object in a cluster is
closer (more similar) to the “center” of a cluster, than to the
center of any other cluster
– The center of a cluster is often a centroid, the average of all
the points in the cluster, or a medoid, the most “representative”
point of a cluster
4 center-based clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusters: Contiguity-Based
Contiguous Cluster (Nearest neighbor or
Transitive)
– A cluster is a set of points such that a point in a cluster is
closer (or more similar) to one or more other points in the
cluster than to any point not in the cluster.
8 contiguous clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusters: Density-Based
Density-based
– A cluster is a dense region of points, which is separated by
low-density regions, from other regions of high density.
– Used when the clusters are irregular or intertwined, and when
noise and outliers are present.
6 density-based clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Clusters: Conceptual Clusters
Shared Property or Conceptual Clusters
– Finds clusters that share some common property or represent
a particular concept.
.
2 Overlapping Circles
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Clustering Algorithms
K-means and its variants
Hierarchical clustering
Density-based clustering
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
K-means Clustering
Partitional clustering approach
Each cluster is associated with a centroid (center point)
Each point is assigned to the cluster with the closest
centroid
Number of clusters, K, must be specified
The basic algorithm is very simple
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Comments on the K-Means Method
Strength: Relatively efficient: O(tkn), where n is # objects, k is #
clusters, and t is # iterations. Normally, k, t << n.
Comparing:
PAM: O(k(n-k)2 ), CLARA: O(ks2 + k(n-k))
Comment: Often terminates at a local optimum. The global optimum
may be found using techniques such as: deterministic annealing and
genetic algorithms
Weakness
– Applicable only when mean is defined, then what about categorical
data?
– Need to specify k, the number of clusters, in advance
– Unable to handle noisy data and outliers
– Not suitable to discover clusters with non-convex shapes
© Tan,Steinbach, Kumar
May 22, 2017
Introduction to Data Mining
Data Mining: Concepts and
4/18/2004
30
‹#›
Evaluating K-means Clusters
Most common measure is Sum of Squared Error (SSE)
– For each point, the error is the distance to the nearest cluster
– To get SSE, we square these errors and sum them.
K
SSE dist 2 (mi , x )
i 1 xCi
– x is a data point in cluster Ci and mi is the representative point for
cluster Ci
can show that mi corresponds to the center (mean) of the cluster
– Given two clusters, we can choose the one with the smallest
error
– One easy way to reduce SSE is to increase K, the number of
clusters
A good clustering with smaller K can have a lower SSE than a poor
clustering with higher K
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Limitations of K-means
K-means has problems when clusters are of
differing
– Sizes
– Densities
– Non-globular shapes
K-means has problems when the data contains
outliers.
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Limitations of K-means: Differing Sizes
K-means (3 Clusters)
Original Points
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Limitations of K-means: Differing Density
K-means (3 Clusters)
Original Points
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Limitations of K-means: Non-globular Shapes
Original Points
© Tan,Steinbach, Kumar
K-means (2 Clusters)
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering
Produces a set of nested clusters organized as a
hierarchical tree
Can be visualized as a dendrogram
– A tree like diagram that records the sequences of
merges or splits
5
6
0.2
4
3
4
2
0.15
5
2
0.1
1
0.05
3
0
1
© Tan,Steinbach, Kumar
3
2
5
4
1
6
Introduction to Data Mining
4/18/2004
‹#›
Strengths of Hierarchical Clustering
Do not have to assume any particular number of
clusters
– Any desired number of clusters can be obtained by
‘cutting’ the dendogram at the proper level
They may correspond to meaningful taxonomies
– Example in biological sciences (e.g., animal kingdom,
phylogeny reconstruction, …)
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering
Two main types of hierarchical clustering
– Agglomerative:
Start with the points as individual clusters
At each step, merge the closest pair of clusters until only one cluster
(or k clusters) left
– Divisive:
Start with one, all-inclusive cluster
At each step, split a cluster until each cluster contains a point (or
there are k clusters)
Traditional hierarchical algorithms use a similarity or
distance matrix
– Merge or split one cluster at a time
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering
Use distance matrix as clustering criteria. This method
does not require the number of clusters k as an input, but
needs a termination condition
Step
0
a
Step
1
Step
2
Step
3
Step
4
agglomerative
(AGNES)
ab
b
abcde
c
cde
d
de
e
divisive
(DIANA)
Step
May 22, 20174
© Tan,Steinbach, Kumar
Step
3
Step Step Step
Concepts
and
2 Data Mining:
1
0
Introduction to Data Mining
4/18/2004
39
‹#›
Agglomerative Clustering Algorithm
More popular hierarchical clustering technique
Basic algorithm is straightforward
1.
Compute the proximity matrix
2.
Let each data point be a cluster
3.
Repeat
4.
Merge the two closest clusters
5.
Update the proximity matrix
6.
Until only a single cluster remains
Key operation is the computation of the proximity of
two clusters
–
Different approaches to defining the distance between
clusters distinguish the different algorithms
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
How to Define Inter-Cluster Similarity
p1
Similarity?
p2
p3
p4 p5
...
p1
p2
p3
p4
p5
MIN
.
MAX
.
Group Average
.
Proximity Matrix
Distance Between Centroids
Other methods driven by an objective
function
– Ward’s Method uses squared error
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
How to Define Inter-Cluster Similarity
p1
p2
p3
p4 p5
...
p1
p2
p3
p4
p5
MIN
.
MAX
.
Group Average
.
Proximity Matrix
Distance Between Centroids
Other methods driven by an objective
function
– Ward’s Method uses squared error
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
How to Define Inter-Cluster Similarity
p1
p2
p3
p4 p5
...
p1
p2
p3
p4
p5
MIN
.
MAX
.
Group Average
.
Proximity Matrix
Distance Between Centroids
Other methods driven by an objective
function
– Ward’s Method uses squared error
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
How to Define Inter-Cluster Similarity
p1
p2
p3
p4 p5
...
p1
p2
p3
p4
p5
MIN
.
MAX
.
Group Average
.
Proximity Matrix
Distance Between Centroids
Other methods driven by an objective
function
– Ward’s Method uses squared error
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
How to Define Inter-Cluster Similarity
p1
p2
p3
p4 p5
...
p1
p2
p3
p4
p5
MIN
.
MAX
.
Group Average
.
Proximity Matrix
Distance Between Centroids
Other methods driven by an objective
function
– Ward’s Method uses squared error
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering: Group Average
Compromise between Single and Complete
Link
Strengths
– Less susceptible to noise and outliers
Limitations
– Biased towards globular clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering: Time and Space requirements
O(N2) space since it uses the proximity matrix.
– N is the number of points.
O(N3) time in many cases
– There are N steps and at each step the size, N2,
proximity matrix must be updated and searched
– Complexity can be reduced to O(N2 log(N) ) time for
some approaches
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Hierarchical Clustering: Problems and Limitations
Once a decision is made to combine two clusters,
it cannot be undone
No objective function is directly minimized
Different schemes have problems with one or
more of the following:
– Sensitivity to noise and outliers
– Difficulty handling different sized clusters and convex
shapes
– Breaking large clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Cluster Validity
For supervised classification we have a variety of
measures to evaluate how good our model is
– Accuracy, precision, recall
For cluster analysis, the analogous question is how to
evaluate the “goodness” of the resulting clusters?
But “clusters are in the eye of the beholder”!
Then why do we want to evaluate them?
–
–
–
–
To avoid finding patterns in noise
To compare clustering algorithms
To compare two sets of clusters
To compare two clusters
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Quality: What Is Good Clustering?
A good clustering method will produce high quality
clusters with
– high intra-class similarity
– low inter-class similarity
The quality of a clustering result depends on both the
similarity measure used by the method and its
implementation
The quality of a clustering method is also measured by its
ability to discover some or all of the hidden patterns
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Internal Measures: Cohesion and Separation
Cluster Cohesion: Measures how closely related
are objects in a cluster
– Example: SSE
Cluster Separation: Measure how distinct or wellseparated a cluster is from other clusters
Example: Squared Error
– Cohesion is measured by the within cluster sum of squares (SSE)
WSS ( x mi )2
i xC i
– Separation is measured by the between cluster sum of squares
BSS Ci (m mi )
2
i
– Where |Ci| is the size of cluster i
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Internal Measures: Cohesion and Separation
A proximity graph based approach can also be used for
cohesion and separation.
– Cluster cohesion is the sum of the weight of all links within a cluster.
– Cluster separation is the sum of the weights between nodes in the cluster
and nodes outside the cluster.
cohesion
© Tan,Steinbach, Kumar
separation
Introduction to Data Mining
4/18/2004
‹#›