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Zyprexa documents ppt 9. This powerpoint has a selection of pages from documents mainly to do with “Global Values Committee” Aug 2002 including generating data to support “values messages”. ZY200227498 Global value committee rv of Zyprexa Aug 2002 ZY200227498 Global value committee rv of Zyprexa Aug 2002 Strategic intent ZY200227498 Global value committee rv of Zyprexa Aug 2002 Using segmentation of physicians/customers for indications/widening market ZY200227498 Global value committee rv of Zyprexa Aug 2002 ZY200227498 Global value committee rv of Zyprexa Aug 2002 Realise Zyprexa brand promise ZY200227498 Global value committee rv of Zyprexa Aug 2002 Protect brand re ADE’s ZY200227498 Global value committee rv of Zyprexa Aug 2002 Protect brand re other pharmacos’ brands ZY200227498 Global value committee rv of Zyprexa Aug 2002 Pursue unrestricted access ZY200227498 Global value committee rv of Zyprexa Aug 2002 Opportunities for brand expansion ZY200227498 Global value committee rv of Zyprexa Aug 2002 Research strategy aligned with brand strategy ZY200227498 Global value committee rv of Zyprexa Aug 2002 review research including data mining opportunities ZY200227498 Global value committee rv of Zyprexa Aug 2002 Value message elements ZY200227498 Global value committee rv of Zyprexa Aug 2002 Literature to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Studies to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Studies to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Literature to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Studies to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Literature to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Studies to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Values message elements ZY200227498 Global value committee rv of Zyprexa Aug 2002 Literature to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Studies to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Dealing with lack of literature for a values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Values message elements ZY200227498 Global value committee rv of Zyprexa Aug 2002 Literature to support a values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Studies to support values message ZY200227498 Global value committee rv of Zyprexa Aug 2002 Initiatives to build evidence to fill gaps ZY200227498 Global value committee rv of Zyprexa Aug 2002 The VA study was independent and gave problematic results for Olz ZY200227498 Global value committee rv of Zyprexa Aug 2002 Data mining ZY200227498 Global value committee rv of Zyprexa Aug 2002 Data Mining