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Data Mining at Yello Innovative Methods For a Traditional Market Andreas Stadie/Produktmanagement Strom und IT, 22.05.2017 Outline The German Electricity Market The Yello Data Mining Issues Data: The Complicated Part of Data Mining Churn and Pricing: People Leave After Price Increase Market Research: Do Understand the Customers Direct Mailing: Targeting the Right People Bad Payers: Identify and Quantify the Risks CRM Campaigns: Be Kind to Achieve Loyalty Andreas Stadie/Produktmanagement Strom und IT, 22.05.2017 2