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Data Mining at Yello
Innovative Methods For a Traditional Market
Andreas Stadie/Produktmanagement Strom und IT, 22.05.2017
Outline
 The German Electricity Market
 The Yello
 Data Mining Issues
 Data: The Complicated Part of Data Mining
 Churn and Pricing: People Leave After Price Increase
 Market Research: Do Understand the Customers
 Direct Mailing: Targeting the Right People
 Bad Payers: Identify and Quantify the Risks
 CRM Campaigns: Be Kind to Achieve Loyalty
Andreas Stadie/Produktmanagement Strom und IT, 22.05.2017
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