Download Customer Spotlight

March 2014
1
Our OCDM Customers
March 2014
2
Our ORDM Customers
March 2014
3
Our OADM Customers
March 2014
4
eBIW Customer Spotlight
Robi Axiata Ltd
Bangladesh
OCDM
Robi Axiata Limited is a joint venture company between Axiata Group Berhad,
Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom
Malaysia International (Bangladesh) which commenced operations in
Bangladesh in 1997 with the brand name AKTEL. On 28 March 2010, the
service name was rebranded as ‘Robi’ which means sun in Bengali.
Robi
Dhaka, Bangladesh
Challenges
INDUSTRY: Telecommunication
Legacy DWH (no Data Model
existed)
REVENUE: $ 34.4 Billion (Axiata
Group)
No BI Data Model that will give instant
results on a real-time decision making
ORACLE PRODUCTS AND
SOLUTIONS:
Oracle Communication Data
Model
Oracle Data Integrator
Oracle Exadata solution
eBIW Solution:
Dimensional data model
Telecom Data Warehouse
Robi Analytics
No single source of truth for standard ETL
monitoring tools
No pre-built predictive models in current
DW solution (like: Churn prediction etc)
Key Benefits
Built Data Model for in-house KPIs for
various departments such as Sales,
Marketing & Finance
Automatic SMS generating system for
the management team after
completion of everyday ETL process
Customer Acquisition and Customer
Churn calculation process build based
on customized requirements with 40
customized KPI .
Built a data mart, where from SAP BO
will extract the aggregated data
March 2014
5
OCDM
Customer Spotlight
ICE Telecom
Costa Rica
Grupo ICE is a Costa Rican state-owned holding company that controls assets in electric energy and telecommunications sector. In
telecommunications, it has a telephony coverage of 95% of the population. It offers national telephony services through fixed and
mobile lines, public pay phones, international telephony and internet connection through ICE Telecomunicaciones. ICE modernized the
telecommunications system, producing a comprehensive and affordable telephone network.
In order to overcome the current challenges due to competition coming in, ICE decided to implement the Oracle Communication Data
Model (OCDM) as the Enterprise Data Warehouse and Business Intelligence tool.
Challenges
In the past few decades, ICE was the only
telecommunications service provider in Costa Rica. A
couple of years back, the government opened the
gates to other private service providers to operate in
the country. The introduction of foreign competitors
into the Costa Rican telecommunications market
posed a chhallege to the state-owned company in
terms of customer acquisition and churn.
•
Engagement Details
eBIW started working with SOIN a local SI to
implement OCDM at ICE, Costa Rica. Out of 8
modules of OCDM, 4 modules are being
implemented. They are
• Customer management
• Revenue & Billing
• Product Management
• Proivisioning & Activations
Qualitative Results:
eBIW assisted ICE in developing analytics in the areas of customer acquisition, customer churn,
customer order fall-outs, and financials pertaining to revenue and margin. This analytics,
specially the acquisition forecasts and churn prediction provided by OCDM is helping the users
to plan promotions and retentions programs.
March 2014
6
Customer Spotlight
Contax S.A
Brazil
OCDM
Contax S.A is one of the leading Brazilian providers of outsourced call center services. Contax
engaged eBIW to provide implementation services related to the define, design, develop and
deployment of OBIEE and OCDM package for the call center Workforce Performance Reporting
Application.
Benefits of the implementation include :
•Improve Contax clients’ internal decision making and strategic workforce training and
planning process
•Identify calls, Productivities and Performance measures and compile business approved
definitions
•Consolidate different data sources in one reporting area
•Resolve business classification and hierarchies (Organization and Employee) issues
•Consolidate multiple reporting tools into one single standardize tool
•Lower agent attrition by identifying training needs earlier
•Identify first contact resolution by reducing unnecessary repeat contacts
March 2014
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Claro - Ecuador
OCDM
eBIW Customer Spotlight
CLARO
Guayaquil, Ecuador
Claro Telecommunications headquartered in Edificio Centrum; Guayaquil. Claro
is a brand of mobile phones belonging to the Mexican company America Movil,
and operates in several countries in Latin America. CLARO is the Ecuador’s
leading telecom operator, with almost 12 million subscribers. Claro provides
telecommunication services such as mobile, fixed, Internet and television.
INDUSTRY: Telecommunication
Challenges
Value Delivered To Date
REVENUE: $ 14 Billion
CLARO wants to build and deliver
reports for the Telecom Ecuadorian
Regulatory Authority and needs an
agile solution.
Integrate data sources BSCS, RTX, AXIS,
Collector for Postpaid customer.
How to utilize the market leading
telecom solution OCDM used as target
data warehouse for the purpose of
generating the Regulatory reports.
OCDM used as a Enterprise-wide data
warehouse to support reporting and
analytics needs of the business/functional
users across Business Units, global Sales
organization, corporate Finance and
Executives
ORACLE PRODUCTS AND
SOLUTIONS:
Oracle Communication Data
Model
Oracle Data Integrator
Oracle Exadata solution
eBIW Solution:
Dimensional data model
Regulatory Report
OCDM as data warehouse
solution
March 2014
Enterprise-wide
reporting
infrastructure, using OBIEE, to support
initially the reporting and analytics
required for the regulatory reports
Integrate TecnoTree (Netezza) and other
applications for Postpaid.
Provides a platform in which Finance and
Business Units can combine data from
other applications like Compensation
8
Customer Spotlight
SASKTEL
Canada
OCDM
Sasktel, Canada is one of the leading Telecom providers in Canada. eBIW was engaged by
Sasktel to move data from different SaskTel source systems to central data warehouse system
for end-user operational reporting to meet the requirements defined within the Residential
Password Management (RPM) project, which is part of the Customer Self-Serve (CSS) program
Some of the major reports are :
•Total we serve password changes total by CSC/CRCs
•Total password changes by success vs. fail
•Total password changes by credential type
•User interactions escalating to we serve without password change attempt and after
password change attempt
•Total self-serve vs. we serve password changes
•Totals of self-serve versus we serve password changes by agent
March 2014
9
OCDM
Customer Spotlight
ZAIN
Saudi Arabia
The OCDM implementation is focused on Eight subject & the building of critical KPIs and analytics associated with them.
Following subject areas are being implemented:
Customer Management, Revenue & Billing, Provisioning & Activation , Product Management, Network Management,
Marketing Management, Partner Management, Cost & Contribution
Challenges
•Complex Data Model not easy to manage
•Data Quality
•No Defined Requirements
•Slow ETL process
•Slow Response times to Business Users
•Delay in processing ad hoc queries with
bulk output
•Low scalability for customer analytics
based on data mart or cubes
March 2014
Solutions
•Building a common, integrated, correlated & immediate
source of information at a global level through
implementation of a single, centralized data warehouse
using Telecom standard data model
•Improve data quality, accuracy and availability through
implementation of leading data governance practices and by
involving each and every stakeholders
•Simplifying and automating the reporting architecture;
enabled by layered architecture where 3NF for atomic data
and STAR schema modeling is used
•Improving Client’s operational flexibility and efficiency by
providing decision makers the right information
10
Customer Spotlight
CABLE & WIRELESS
Panama
OCDM
Cable & Wireless Panama is the largest communication service provider in Panama. eBIW is
engaged here to implement the central data warehouse system using OCDM for the different
lobs like fixed line, mobile ( both pre & post paid) , broadband and cable TV.
The major activities eBIW has completed :
•
•
•
FIT-GAP analysis with the existing various source systems
Development of source ETL using ODI to load data from various source system to
OCDM foundation layer.
Building of stage layer where the data from multiple system will be loaded and
transformed to suit the need of OCDM
Work in progress :
•
•
Customization of intra ETL to populated the aggregate layer from the data of
foundation layer.
Building of reports with the help of oracle OLAP and Mining technology to suit
customer needs.
,
March 2014
11
Customer Spotlight
WM Morrison Supermarkets Plc – UK
Building an Enterprise Data Warehouse Using Oracle
Packaged Apps
WM Morrison
Supermarkets
Bradford, Yorkshire, UK
INDUSTRY: Grocery Retail
REVENUE: £14 Billion
ORACLE PRODUCTS AND
SOLUTIONS:
Oracle Warehouse
Management
Oracle Retail
Oracle E-Business Suite
Oracle PeopleSoft HR
ORACLE DW PRODUCTS
Oracle Retail Data Model
Oracle BI Applications
Oracle BIEE
Oracle Data Integrator
ORDM
Wm Morrison Supermarkets Plc are the UK’s 4th largest grocery retailer, with annual
turnover in excess of £14bn.
To accelerate the build of a new EDW, Morrison was using ORDM as a “Hub” to
integrate disparate POS and Merchandise system and converge to a common Symantec
layer. As a result ORDM was used as source of all operational reports as well as to
support analytical applications.
Challenges
Value Delivered To Date
• Deliver 40+ BI/DW Projects in 5 years
for:- Finance, HR, Stores, Trading,
Supply Chain & Manufacturing
• Integrated Retalix POS into the EDW
• Align BI & DW projects as closely as
possible with ERP systems renewals
• 100 Million + Retail transactions per
day
• Support transition from Legacy to
Oracle applications
• Delivered near real time ODS using the
ORDM data model
• Migrated RMS reporting to new BI
platform
• Enabled basket level promotion and
event analytics
• Integrating ORDM with RMS
• Implementing AP, AR, PS & HR into BI
Apps
March 2014
12
Customer Spotlight
ORDM
ABC Stores
Improved Store Operations
ABC Stores is an 80 store Hawaii-based chain,
combining aspects of both a convenience store with
tourist-related goods. Some 38 stores are located
with two (2) blocks of Waikiki Beach on the island of
Oahu.
CHALLENGE
• To ensure optimal floor personnel
performance
• To ensure merchandise mix
corresponds to superior customer
experience
• To Improve Cross-Sell / Up-Sell
merchandise assortments
• To proactively understand out-ofstock situations
SOLUTION
• Oracle Data Warehouse for Retail
• Oracle Data Mining
• Oracle OLAP
• Oracle Optimized Warehouse
solution (Sun)
• Oracle Data Integrator
BENEFITS
• Better scheduling of employee
personnel and floor coverage
• Improved retail flow-thru
• Reduced zero-selling occurrences
• Improved GMROS from retail shelf
level data
• Implemented POS agnostic data
warehouse
• Implemented in 4 months
• Multiple POS solutions
March 2014
13
Customer Spotlight
GORDMANS
ORDM
New York, USA
Tasks Carried out:
BI Reporting
BI Publisher Reporting
System Health Check
Architecture Support
ORDM Implementation in progress……
March 2014
14
Customer Spotlight
OUTBACK
ORDM
USA
Owns and operates Outback Steakhouse, Carrabba's Italian Grill, Bonefish
Grill, Roy's Restaurant and Fleming's Prime Steakhouse & Wine Bar.
OSI Restaurants Partners LLC
Tampa, Florida
INDUSTRY: Restaurant Retail
REVENUE: [Not Published]
ORACLE PRODUCTS AND
SOLUTIONS:
Oracle Exadata Quarter Rack
Oracle Retail Data Model
Oracle DB Options
Partition,
RAC,
OLAP,
Data Mining
OBIEE
Oracle Data Integrator
Management Tools
APPLICATION
Lawson, HR Outsourced
OSI Hired a new CEO a few months ago, and she made it a top priority to
get a brand new DW going so they could do better analytics and decision
making. OSI went “LIVE” within SEVEN months. ORDM provided a
support of 85% “fit” out-of-box. Deloitte is the implementer and spent
most of their time in developing ETL from various source systems to
ORDM in addition to extending the model to meet OSI specific needs.
Key Benefits
• Value of Exadata as a platform for growth and consolidation
• Time to value – Initial assessment showed over 85% matching between
their DW requirements and ORDM out-of-box solution
• Value of Advanced Analytics –Affinity, Loss Prevention & Shrinkage,
Revenue Forecast, Customer Loyalty Attribute Importance
• Reduced Consulting Efforts – Went “Live” with predictable cost due to
several pre-built components with comprehensive metadata
March 2014
15
Customer Spotlight
AER LINGUS
OADM
Ireland
Building a Data Warehouse Solution based on OADM with the
following objectives:
•Fit Gap Analysis for source data feeds and report requirements
•Data Modeling Extension design
•ETL Design & Development
•Reports Design & Development
March 2014
16
Customer Spotlight
ANA
OADM
Japan
All Nippon Airways Co., Ltd. or ANA, is a Japanese airline. It operates services to 49
destinations in Japan and 32 international routes[and has about 33,000 employees as
of August 2013. In May 2010, ANA's total passenger traffic is up year-on-year by 7.8%,
and its international services grow by 22% to 2.07 million passengers in the first five
months of 2010
Services performed:
•OADM Fit Gap Analysis & Customization of ANA Source data feeds
•Provide LDM education for ANA & implementation partner
Milestones delivered:
•LDM customization policy
•OADM LDM on site customer education
•SSIM Pilot
•LDM: Entity level mapping output
•LDM: Attributes mapping and rules output
•LDM: OADM foundation customization & draft ER charts
March 2014
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