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IBM SPSS MODELER
Ercan Kaynakca
Data Analyst
Analysis Express
KNOWLEDGE DISCOVERY
Fayyad, Piatetsky-Shapiro & Smyth, 1996
WHY DATA MINING?
Goal : Extract knowledge from a data set in a humanunderstandable structure (Fayyad, Piatetsky-Shapiro &
Smyth, 1996).
 Explain some observed event or condition
 Confirm a hypothesis
 Exploratory in nature
WHERE DATA MINING CAN BE USED?
Customer relation management (CRM)
 Attract new clients
 Retain current clients
 Bring back former clients
 Reduce marketing costs
Market basket analysis
 Identify purchasing habits
WHERE DATA MINING CAN BE USED?
Fraud Detection
 Prevent loss; Save $$$
Forecasting
 Use historical data to predict future trends
Text Mining
 Sentiment Analysis
 Amazon, Twitter, Facebook
TECHNIQUES
(Hoffer, Ramesh & Topi, 2011)
2009 REXER ANALYTICS SURVEY
IBM SPSS Modeler - primary software package used by
more data miners than any other software package
 Industry
 Academia
SATISFACTION
IBM SPSS Modeler Professional Demo
On
Banking Data
Note: The data set is taken from IBM SPSS Modeler Tutorials