Download DEVINE - FLC Mid-Atlantic Region

Going To School On Children’s
Nutrition
NAVIGATING TECHNOLOGY
TRANSFER
FLC MAR ANNUAL MEETING
OCTOBER 24, 2007
DEVINE FOODS INC.
Born Of A Passion To
Provide Healthy Foods
For Kids…
A Passion Based on Facts
GENESIS
OF THE COMPANY
• Personal Experiences
• Whole Food Focused Research
– Taste preferences and Eating Habits are
developed early in life
– Impact of Diet
– Collaboration with Food Scientists at Cornell
• Passionate Mission
WHO ARE WE
• Woman Owned Business
• Technology Based Company Driven By
Innovation
• Focused on Truly Healthy Foods that
Address the Twin Threats of Obesity and
Diabetes
• Develops Natural Whole Foods Delivered
in Forms and Tas
DEVINE FOODS’
OBJECTIVES
• To create healthy, great tasting and convenient
products for children that are appropriate for
school food service
– Nutrition impacts a child’s ability to learn
– Early nutrition impacts lifelong health
• To create great tasting and more convenient ways
for everyone to follow the USDA Nutrition
Pyramid Guidelines
– 6-11 daily servings of grains
– 5 daily servings of vegetables
– Achieve daily fiber requirement
GROWING RELEVANCE
• ATTACKING THE TWIN EPIDEMICS
OF TODAY
– OBESITY
– TYPE 2 DIABETES
WHILE….
• ADDRESSING CONVENIENCE
CONCERNS
• FULFILLING TASTE DEMANDS
OBESITY
• Obesity related diseases are now the second
leading cause of death
– Surgeon General warns obesity may soon overtake
tobacco as the leading cause of preventable deaths
• 65% of Americans are either overweight or obese
• Problem affects all ethnic and socioeconomic
groups
• Geographically pervasive
The Surfacing of an Epidemic:
Prevalence of Obesity* Among U.S. Adults 1991
*Approximately 30 pounds overweight
Source: Behavioral Risk Factor Surveillance System (BRFSS)
Note: BFRSS uses self-reported height and weight to calculate obesity; self-reported data may
underestimate obesity prevalence.
The Surfacing of an Epidemic:
Prevalence of Obesity* Among U.S. Adults 2000
*Approximately 30 pounds overweight
•Source: Behavioral Risk Factor Surveillance System (BRFSS)
•Note: BFRSS uses self-reported height and weight to calculate obesity; self-reported data may underestimate
obesity prevalence.
Health Risks Associated With Obesity
•
Adapted from www.niddk.nih.gov/health/nutrit/pubs/statobes.htm26
Prevalence of Overweight* Among U.S.
Children and Adolescents
•
•
*Gender- and age-specific BMI > the 95th percentile
Source: Centers for Disease Control and Prevention (CDC), National Center for
Health Statistics (NCHS) National Health Examination Survey (NHES),
National Health and Nutrition Examination Survey (NHANES)
Age-adjusted Prevalence of Overweight or Obesity in
Selected Groups (NHANES III, 1988–1994)
•Source: Centers for Disease Control and Prevention (CDC), National Center for Health Statistics (NCHS),
National Health and Nutrition Examination Survey (NHANES)
TYPE 2 DIABETES, A GROWING
EPIDEMIC IN CHILDREN
• Type 2 diabetes in children was virtually unheard
of a decade ago.
• About 85% of Type 2 cases in kids are linked to
obesity. 77% of obese children remain obese as
adults
• The percentage of overweight young people has
doubled since 1980 with over one-quarter of
children estimated to be overweight. (The US Department
of Health and Human Services, the Centers for Disease Control and Prevention
(CDC).
THE IMPACT ON
CHILDREN’S HEALTH
• Childhood Obesity Rates Have Doubled in
the Last decade
• Nearly a Quarter of the 63 Million
Americans Between Age 4 and 18 Are Now
Clinically Overweight
• Obesity Increases the Risk of Diabetes,
High Blood Pressure, Coronary Artery
Disease and Some Cancers
THE IMPACT ON
CHILDREN’S HEALTH
• Type 2 diabetes, a growing epidemic in
children
• Type 2 diabetes in children was virtually
unheard of a decade ago.
• About 85% of Type 2 cases in kids are
linked to obesity. 77% of obese children
remain obese as adults
THE IMPACT ON
CHILDREN’S HEALTH
• Fat Cells Make Estrogen So Obesity May Trigger
Puberty At Younger Ages
• A Study of 17,000 Girls Found That 15% of
Whites and 48% of African Americans Between
Ages 8 and 9 Had Entered Puberty
• Entering Puberty Before Age 12 Carries a 20%
Higher Risk of Developing Breast Cancer Than
Starting Puberty At Age 14
THE IMPACT ON
CHILDREN’S HEALTH
• The Number of Children With Asthma is
Up 160%Over the Last 15 Years
• Incidence of Childhood Cancer is Up
Across the Board
• Unhealthy Children Are More Susceptible
to Other Health Issues As Adults
THE IMPACT ON
SOCIETY
• Health Care Expenses in The U.S. Now
Exceed $1 Trillion Making It The Largest
% of GDP Than Any Developed Nation
• Consider How An Already Constrained
Healthcare System Will Cope With the
Future Fallout From These Alarming
Childhood Obesity and Disease Trends
WHOLE GRAIN GOODNESS
AS A DEFENSE
– AID WEIGHT LOSS VIA INCREASED
FULLNESS
– REDUCE BLOOD SUGAR AND THE NEED
FOR SPIKED INSULIN LEVELS
– REDUCE BLOOD PRESSURE
– REDUCE CHOLESTEROL LEVELS
– REDUCE THE RISK OF COLORECTAL
CANCER
WHOLE GRAINS
• DEVINE FOODS PATENTED
TECHNOLOGY ALLOWS WHOLE
GRAIN USE IN NON GRAIN FORMATS
– PROCESS AND COMPOSITION PATENTS
FOR GRAINS AND VEGETABLES
• LIQUID OR FROZEN FORMS AS
SUBSTITUTES FOR OR
INCORPORATION WITH JUICE, MILK
AND OTHER EVERYDAY PRODUCTS
UNIQUE PRODUCTS
• How Are They Better?
– In The Forefront of The Nutrition Evolution
• Supplements (Tablets and Powders)
• Foods and Beverages That Are Supplemented
• Whole Foods
– Role of Trace Elements/Phytonutrients
– What You Eat (Not What You Avoid) Determines Health
– Devine Foods’ Patents Can Make Whole
Foods Great Tasting And Convenient
WORKING WITH
THE USDA
CREATING HEALTHIER
FOODS FOR THE
SCHOOL LUNCH PROGRAM
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
SURVEY FINDINGS
• A survey conducted by the NIH and the
USDA concluded that only 1% of
children met the USDA dietary
recommendations for all five food
groups-grain, fruit, vegetables, meat and
dairy.
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
AMERICAN HEALTH
FOUNDATION:
Fiber Recommendations
• Fiber has important health benefits for childhood. It helps
protect against abnormal bowel function, obesity and high
cholesterol during childhood.
• Children currently consume inadequate amounts of
dietary fiber.
• Increasing consumption of fiber in children’s diets can be
accomplished by increasing consumption of a variety of
fruits, vegetables and grain products.
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
AMERICAN HEALTH
FOUNDATION
• Fiber from food sources, rather than from
supplements, is suggested.
• Fiber acts as a nutritional foundation to
help prevent adult diseases, including heart
disease, cancer, stroke, diabetes, adult
obesity and hypertension
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
CALCIUM RECOMMENDATIONS
Although the Institute of medicine recommends calcium
intakes of 800 mg/day for children ages 3 to 8 and 1,300
mg/day for children and adolescents ages 9 to 17,
only about 25% of boys and 10% of girls ages 9 to 17 are
estimated to meet these recommendations
Factors contributing to low calcium intakes are:
 restriction of dairy products
 low level of fruit and vegetable consumption
high intake of low calcium beverages
Lactose Intolerance rises as demographics change
“HIH Consensus
Development
Program, and
Draft Statement,
27-29, 2000” persist
Dairy
alergies
dairy March
avoidance
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
CHANGING DIETARY
HABITS
• Soft Drinks Are The Leading Source Of Sugar In
The Diet
• Children Who Have One Sugar Sweetened
Beverage a Day Have a 60% Greater Risk of
Becoming Obese
• Soft Drinks Are the Leading Cause Of Type II
Diabetes
• Type II Diabetes Now Accounts for 50% of
Diabetes Cases in Kids, Compared to <1%
Twenty Years Ago
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
CHANGING DIETARY
HABITS
• TODAY…
– TEENAGE GIRLS AND BOYS DRINK TWICE AS
MUCH SODA AS MILK
• TWENTY YEARS AGO…
– TEENAGE GIRLS AND BOYS DRANK TWICE AS
MUCH MILK AS SODA
CSPI - Quoting Government Data 10/98
CHANGING DIETARY
HABITS
• THE AVERAGE 12-19 YEAR OLD WHO
DRINKS SODA CONSUMES ABOUT TWO
CANS PER DAY
• 5% OF MALE SODA DRINKERS AGE 13-18
DOWN ABOUT 5+ CANS A DAY AND 5% OF
FEMALE DRINKERS CONSUME 3+ CANS
PER DAY
CSPI Quoting Government Data 10/98
MARKET
FACTORS
• PROLIFERATION OF SODA AND
JUICE DRINK PRODUCTS
– Direct tradeoff in calcium consumption
• SODA CONTRACTS EXPANDING
REACH INTO LOWER SCHOOLS
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
STRATEGIC ALLIANCE WITH
USDA (CRADA)
• APPEALING FORMAT TO DELIVER
CALCIUM AND NUTRITION
– Milk Shake/Soft Serve/Hard Pack
•
•
•
•
•
•
Reduced Sugar
High Fiber
Fat-Free
Lactose Free
Whole Grain Nutrients
Protein
– Middle School & High School
– Elementary School
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
Non-Fat, Reduced Sugar,
High Fiber
Soft Serve/Ice Cream/Smoothie
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038
NUTRITION
PROFILE
• COMPARABLE PROTEIN AND
CALCIUM LEVELS FOUND IN
CHOCOLATE MILK WITHOUT THE
FAT
• HALF THE SUGAR OF A MILKSHAKE
• A GOOD SOURCE OF FIBER CLAIM
• HEART HEALTHY GRAINS
• LACTOSE FREE
Eastern Regional Research Center
600 East Mermaid Lane
Wyndmoor, PA 19038