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South Pole Group Melbourne Climathon 2016 Getting Creative - Ideation & Brainstorming Rob Asselman - Digital Marketing Manager at The South Pole Group Page 2 Who we are We offer comprehensive sustainability solutions and services. We enable our customers to create value from sustainability-related activities. Our staff of 150 employees worldwide are passionate about fighting climate change. Page 3 Developing solutions worldwide Renewable Energy and Energy Efficiency Sustainable Cities and Buildings Water Forest and Land use Climate Change Page 4 We are the experts in sustainability Page 5 Our solutions Page 6 Selected clients Page 7 Impact Page 8 Who I am ● Worked in innovative sustainability solutions and communications for 6 years ● An online tool with UEFA for fans to measure and offset emissions ● An website for the Australian Government used by farmers all over Australia to learn about how to reduce emissions through innovative farming techniques Page 9 Ideation THE TWO PHASES Page 10 Ideation and design thinking OBSERVE & UNDERSTAND PROTOTYPE IDEATE EVALUATE & TEST “Genius is 1% inspiration, 99% perspiration" Thomas Edison Page 11 Brainstorming 1. 2. 3. 4. Set a time limit Keep groups to a manageable size Remember the problem/challenge/opportunity Give everyone an opportunity The loudest aren’t always the smartest! 5. Think critically but don’t criticize Page 12 Simple but powerful techniques FLOWCHARTS Page 13 Simple but powerful techniques STORYBOARDS Page 14 Simple but powerful techniques RICH PICTURES Page 15 Simple but powerful techniques MORE ● Mock-ups or physical prototypes ● Acting it out ● Wireframes Page 16 Project Management “Iron” Triangle SCOPE QUALITY COST TIME Page 17 Thank you and good luck!