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Download MétéoMédia Delivers Interactive Weather on illico TV new generation
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MétéoMédia Delivers Interactive Weather on illico TV new generation Leading iTV app lets consumers customize and interact with weather-related information on TV Montréal, Quebec, March 27, 2012 – MétéoMédia, a division of Pelmorex Media Inc., today announced that its iTV weather app will be featured on illico TV new generation. “Our easy-to-use iTV app makes it even more convenient for consumers to quickly get the weather information they need,” said Luc Perreault, Vice President Affiliate & Government Relations, Pelmorex Media Inc. “As a company that’s know for innovation, we’re excited that the MétéoMédia weather app is part of illico TV new generation launch as it represents a continuation of a great relationship with Videotron and its subscribers.” Benefits of the MétéoMédia app include: • Personalized, on-demand weather on your TV with lightning speed functionality • Automatic and up-to-date current conditions based on your location • Short-term forecasts, including temperature, POP, “feels like” and wind direction • Long-term forecasts, including minimum and maximum temperatures • Weather conditions and tracking for up to five of your favourite cities About the Weather App The weather app allows customers to access on-demand weather information and enhanced content with the touch of a remote from Canada’s leading source for weather-related news. Save not only your city or town in iTV, but up to four other locations that could include your cottage, favourite vacation spots or a future school trip for the kids. “We’re delighted that the MétéoMédia weather app is part of the illico TV launch,” said Myrianne Collin, Senior Vice President, Strategy & Marketing, Videotron. “Consumers will benefit from a more powerful, personalized viewing experience as they interact with Videotron’s illico TV new generation.” About illico TV new generation illico TV new generation is faster, simpler to use and offers more ways for viewers to personalize how they interact with their TV: • Program Guide - Find your shows quickly and easily • Widgets - Get the most out of your TV with practical apps including the MétéoMédia weather app • HD PVR - Take control of your TV with recording made easy • Video on demand - get faster access to the best movies and TV shows “Videotron viewers will truly enjoy this next generation of personalized on-demand experience as they can now navigate and interact with a breadth of weather data and information on TV,” said Naomi Lipowski, Director iTV, Pelmorex Media Inc. “MétéoMédia continues to keep pace with consumer technology and is proud to launch this elegant and intuitive application in partnership with Videotron.” The MétéoMédia / The Weather Network iTV app was recently shortlisted for best TV app at the global IP&TV industry awards. The awards recognize, reward and celebrate innovation, excellence and achievement in the IP&TV industry. For further information about the MétéoMédia app on illico TV new generation, please contact: Deanna Ghandour Corporate Communications Specialist, The Weather Network / MétéoMédia 905.829.1159 ext. 1358 [email protected] Megan Moulton High Road Communications, for The Weather Network / MétéoMédia 416-644-1376 [email protected] About The Weather Network and MétéoMédia The Weather Network and MétéoMédia are Canada’s most reliable sources for accurate and timely weather forecasts and reports. Access to local weather and seasonal reporting such as the Pollen & UV Reports and Highway Conditions is available in English and French and is updated hourly for over 5,000 Canadian cities. The Weather Network and MétéoMédia’s expert weather reporting is broadcast on television, web, desktop and mobile applications, and provides consumers with severe weather warnings from Environment Canada and alerts from provincial authorities. The popular WeatherEye mobile application is the third-most used application in Canada, allowing for convenient access to weather information from anywhere. Owned by Pelmorex Media Inc., one of Canada’s 50 Best Managed Companies, The Weather Network and MétéoMédia utilize in-house technology called the Pelmorex Forecast Engine (PFE) which allows meteorologists to issue weather forecasts for the entire country down to a 10-square-kilometre grid, making it one of the most advanced and accurate, local forecasting systems in the world. -30-
