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RadioDNS Update Nick Piggott Chairperson [email protected] Recap Converges FM/HD Radio and the Internet Uses existing RDS PI or HD FCC metadata Creates “pseudo‐domains” ‐ 10130.2694.us.fm.radiodns.org Resolves to real domains ‐ www.star1013fm.com Not‐for‐profit, open, project Runs DNS server to a published Trust Model US members – Clear Channel, Cox, NAB Since last time... Welcomed Cox Media as a member Continued to present and develop RadioDNS Prototypes and demonstrations IBC Amsterdam (EBU) Current interest in how RadioDNS can help broadcasters and mobile network operators... Why “Streaming” Radio? One of the disadvantages traditional radio has is lack of visuals Internet radio, like display and online, is instantly measurable. With broadcast, you have to wait for ratings You can initiate an action The richer the media the better You can have people join in The click through rates are higher Audio plus Display is relevant Mobile Apps for Radio Data Consumption 2500 2000 Stream 1500 1000 500 0 MB for 80 hours listening CAT 5 Connector (CC) Darren Hester @ flickr Transmitter at Crystal Palace (CC) Ben Sutherland @ flickr RadioDNS Use FM Radio – not Streaming Deliver additional visual / commercial content over the mobile Internet network “Sounds” better – less buffering Dramatically reduces data volumes Benefits incumbent FM broadcasters Enables “click‐through” to the browser An App‐like Experience for FM Radio Data Consumption 2500 2000 Stream FM+IP HD+IP 1500 1000 500 0 MB for 80 hours listening CAT 5 Connector (CC) Darren Hester @ flickr Transmitter at Crystal Palace (CC) Ben Sutherland @ flickr Live Demos in the lobby after the meeting. Stock issue SonyEricsson X10 phone running Android 1.6 with a RadioDNS “app” accessing the built‐in FM tuner functionality Hybrid Radio App Listener tunes to FM Station PI code → RadioDNS → Domain Name → VIS Server Visuals automatically delivered over IP Measurable Clickable Trackable All the metric benefits of an app / mobile website What Now? The technology works Covers FM and HD Zero patent/licence costs Small amount of code for manufacturers Many application opportunities Manufacturers want to see “broadcaster commitment” What You Can Do Make a bare minimum commitment to RadioDNS Broadcast logo + click‐link to your website Free software exists to serve this Opportunity for third‐party suppliers Shows commitment through numbers Talk to Manufacturers and Network Operators about the benefits... Get involved at http://radiodns.org/discussions RadioDNS Update Nick Piggott Chairperson [email protected]
