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FOR IMMEDIATE RELEASE Contact: Jennifer Tilliss Linhart PR on behalf of Pharmaca 303-951-2566 [email protected] Complementary and Alternative Health Solutions Now a Click Away at Pharmaca.com Pharmaca Integrative Pharmacy launches new e-commerce site giving customers convenient online access to its unique selection of health and beauty products, and free and secure consultations with Pharmaca’s practitioner staff Boulder, Colo., Jan. 14, 2010 – Answering the demand of Americans interested in taking charge of their own health, Pharmaca Integrative Pharmacy, the nation’s first integrative pharmacy chain, today announced the launch a new Web and e-commerce site dedicated to creating online wellness, shopping, and educational experiences. The new site, www.pharmaca.com, provides a resource for people who want to explore trusted options that are not typically offered by mainstream medicine, such as child-safe homeopathic cold remedies or herbal solutions for menopause. Pharmaca’s new online platform not only makes complementary and alternative medicine (CAM) more accessible to the public, it also seeks to educate consumers with published health content and interactive forums. Taking An Integrative Approach to Health, Wellness & Medicine Online Pharmaca was founded in 2000 in Boulder, Colo. as a new type of pharmacy model dedicated to treating the whole person with the best methods available. Following the traditional European-style pharmacy model, Pharmaca became the first U.S. pharmacy chain to combine a traditional pharmacy with natural health solutions. The growing demand for integrative health tools led Pharmaca to develop an e-commerce site giving consumers nationwide access to their trusted selection of products. The site is an extension of the company’s in-store customer service and retail model focused on helping consumers take charge of their own wellness, which recognizes the strengths of both traditional medicine and CAM. “Pharmaca’s integrative approach to health and wellbeing is in line with shifting trends in health care and self care, many of which have gained momentum recently in conjunction with ongoing healthcare reform debates,” said Barry Perzow, Pharmaca’s founder. “Our new e-commerce site provides consumers with the opportunity to take a proactive role in maintaining their health and wellness.” Diverse Traditional and CAM Product Offerings The launch of the new site marks the first-time that consumers will have national access to Pharmaca’s unique mix of traditional and CAM products. Currently, the site offers approximately 3,100 products, with that number expected to reach more than 5,000 by mid-2010. Specifically, consumers can shop for products in the following categories: • Natural and organic vitamins, supplements and herbs • Over-the-counter medications • Natural and organic personal care products • Natural and organic cosmetics and facial care • Oral care • Natural first aid • Natural and organic kids & baby products • Eco-home • Pharmaca brand products -more- Page 2 / Pharmaca Integrative Pharmacy Launches New E-commerce Site Additionally, Pharmaca.com is one of the only sites featuring a variety of hard-to-find brands, such as Wish Garden, a unique brand of herbal supplements, and Sanitas Skincare, a line of biogenic, parabenfree and preservative-free beauty and self-care products. “For the first time ever, consumers across the U.S. now have access to the mix of products our consumers have come to depend on for all of their preventative and treatment care needs,” said Laura Coblentz, vice president of marketing and innovation at Pharmaca. Beyond Basic Customer Care and Service Pharmaca is set apart from other pharmacies not only by its integrative approach and product offerings, but also by its unique approach to customer service and interaction. The online experience is no different. Focused on patient advocacy, Pharmaca.com offers customers experts to guide them, licensed practitioners to recommend product options, and pharmacists who can advise on alternatives while lending credibility and the rigors of science to wellness. Specifically, visitors to Pharmaca.com will have access to the following customer service and interactive components, making the site a resource for those looking for informative, educational and credible health and wellness information: • Ask a Practitioner. Consumers with health questions or looking to learn more about a particular condition or treatment option will find this function helpful. The process is simple. Consumers can submit their question(s), and will receive a response from a licensed Pharmaca practitioner within two business days. Pharmaca’s practitioner staff consists of certified caregivers such as naturopathic doctors, homeopathic doctors, nutritionists, herbalists and estheticians. Currently, Pharmaca is the only online pharmacy to offer this service to consumers. • Ask a Pharmacist. Similar to ask a practitioner, this site component allows consumers to send their medication and CAM treatment questions directly to a licensed, Pharmaca pharmacist who will provide a response within two business days. • Wellness Resource Center. This area of the site provides educational materials and articles for consumers on a variety of topics, ranging from drug interactions to seasonal recipes. About Pharmaca Pharmaca Integrative Pharmacy Inc., founded in June 2000 and based in Boulder, Colo., is the nation’s first integrative pharmacy chain offering traditional prescription filling services alongside natural and complementary health solutions. The company owns 22 pharmacies in California, Colorado, New Mexico, Oregon and Washington. ###