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Case Study
Medical
center gets
connected
Social platform breathes new
life into the way researchers,
physicians and staff
communicate and collaborate
at this health care institution
Business situation
Securely sharing sensitive information is
critical – especially so for a health care
organization. But this medical center’s
legacy intranet platform proved to be a
major stumbling block for efficient
communication and collaboration.
• The organization’s 10,000 staff
members were burdened with a
cumbersome approval process to post
content, and with limited platform
functionality there was no way of
knowing if vital information actually
reached its intended audience.
• Researchers found it difficult to locate
one another, causing them to work in
isolation and hamper progress. Sharing
each other’s research on drug trials and
medications was next to impossible.
• It was critical for physicians to
communicate with each other to identify
possible side effects of experimental
drug treatments – yet collaboration was
impeded due to technology
shortcomings.
• With disparate user interfaces,
accessing the intranet from one
department’s site to the next was
challenging for doctors and other staff.
Now that a secure and manageable social
intranet has been deployed, employees
are in the know, researchers, physicians
and other employees can easily
collaborate with colleagues, and the user
experience is simple and standardized
across the board.
Results delivered
After considering two competing
platforms, the medical institution chose
Avanade to configure and install
NewsGator within the existing SharePoint
2010 environment. Rather than using a
traditional design, the organization opted
for a radical approach to its site structure.
Avanade’s Experience Design team
simplified and standardized user
interfaces with NewsGator’s Social Sites
Lookout function to make the front page
100% customizable, allowing users to
define their own content, streams, live
feeds – whatever is relevant to the
employee and department.
•
Employee Engagement. The center’s
66 departments have established
thousands of communities on the social
computing platform. Now, everybody –
including front line medical staff – is kept
in the loop with critical updates,
department-specific information and
corporate communications. Avanade
first interviewed users in various
departments, and then delivered a
streamlined intranet that is optimally
designed to enable employees to add
content in a timely manner.
The Social Collaboration Difference
 A front line medical staff member is
notified of critical updates, corporate
communications, and real-time data
through a secure yet accessible
intranet tool.
 Nancy, an executive, easily targets
and socializes department-specific
information, keeping her employees
in-the-know and their projects on
track.
 Michelle, a physician, uses the
Expertise Locator to collaborate with
colleagues whose profiles and
backgrounds map to her research
efforts.
Work Redesigned: Social
computing platform helps medical
center provide dynamic
communication capabilities,
leverage research expertise, and
improve organizational efficiency.
©2013 Avanade Inc. All rights reserved.
Case Study
Enterprise Social Collaboration
•
Expertise Locator. Social collaboration
has transformed the way research is
carried out at the organization.
Avanade developed tools that give
researchers the ability to tag their
searches and queries with topics that
map directly to others’ profiles. This
makes it easy to locate fellow experts
with the backgrounds and qualifications
needed to drive treatment research
efforts, including drug trials.
By redesigning communication and
collaboration activities and reducing
manual processes, the medical center
has made significant gains in efficiency.
Pushing intranet site management to
departmental community managers
has freed up internal IT resources,
allowing them to focus on strategic
projects. As the new system transitions
to full-time production, decreased
operational costs will be realized. This
leading edge social initiative is helping to
modernize the organization and make it
more appealing to younger people
entering the medical workforce.
The inside story
An on-premise solution was essential in
order to protect the institution’s sensitive
patient information and intellectual
property. Avanade deployed the latest
version of NewsGator Social Sites within
the medical center’s existing SharePoint
2010 environment. In just three days,
NewsGator was up and running with key
capabilities including Communities,
Expertise, Profiles, Lookout and
Microblogging.
• User-centric design leads to clear
communication. Previous to the social
deployment, the intranet user
experience was inconsistent and
confusing across the many
departmental websites. Employees had
two choices for posting content: 1) via
email, or 2) on the corporate intranet.
However, since all intranet
communications had to be vetted by
the Public Affairs department,
significant bottlenecks and delays were
the norm. Avanade’s Experience
Design Team created an intuitive user
interface and dynamic home page to
enable all employees to reap the
benefits of social computing. The
Avanade/NewsGator solution provides
clear navigation and a consistent way
to communicate.
• Executive communication enabled.
Communication between management
and staff was fragmented and
inefficient, partially due to many
employees not having their own email
accounts or dedicated computers.
It was difficult for management to
ascertain if critical information was
being disseminated to all workers. Now
that standards have been established
and Avanade has deployed social tools,
executives can communicate directly to
employees across many departments –
such as organization-wide nursing staff
– with specific, community-based
messages.
• Powered up research. Finding
opportunities to collaborate was difficult
in the traditional environment.
Research staff often worked in silos. In
one case, only when two researchers
About Avanade
Avanade provides business technology
solutions and managed services that connect
insight, innovation and expertise in Microsoft®
technologies to help customers realize results.
For more information, visit
www.avanade.com.
©2013 Avanade Inc. All rights reserved. The
Avanade name and logo are registered
trademarks in the US and other countries.
Other brand and product names are
trademarks of their of their respective owners.
attended the same meeting did they
become aware they had been working
on the same project. By fully integrating
NewsGator into the institution’s
formerly under-utilized SharePoint
platform, Avanade created a highly
collaborative workspace. Now, with the
power of social computing, the risk of
project duplication has been eliminated
– and the institution’s experts can focus
on taking a team approach to
developing solutions.
• Avanade brought several key strengths,
including its existing partnership with
NewsGator and experience in
deploying NewsGator within the
SharePoint environment, as well as,
deep expertise in optimizing the
SharePoint user experience. In
addition, Avanade’s own internal
deployment of NewsGator allowed it to
offer MSKCC a unique perspective as
the hospital looked to develop their
social media applications.
The road ahead
Deployment of the social computing
platform has been an explorative process
for this established medical institution.
Executive, IT and business stakeholders
have gained a lot of learning along the
way. Looking ahead, priorities include a
change enablement initiative around its
newly found communication and
collaboration capabilities, as well as
additional rebranding for its corporate site.
For more information:
www.avanade.com/workredesigned
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Seattle
Phone +1 206 239 5600
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Phone +65 6592 2133
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Phone +55 (11) 5188 3000
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Phone +44 0 20 7025 1000
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Phone +27 12 622 4400
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