Download Master Professional in Graphic Design

A.A._2011/2012
Master Professional in Graphic Design
Firenze
Master Professional in
GRAPHIC DESIGN
focus on new media & web communication
Beginning: February 2012
Duration: 1 year
Frequency: Full time, from Monday to Friday (excluding summer holiday)
Language: English
The Master in Graphic Design derives from the need to fill the gap that is
often created between available study paths and the ever-more demanding
professional world, particularly in terms of acquired experiences and
skills.
From Graphics to Information Design to Web Communication to Editing to
Advertisement Communication, the Graphic Design Master offers a path
that is developed in a continuous relation between different fields, integrating
the knowledge of the tools and technologies, the project culture and
methodology with a sensibility towards Visual Communication and its
representations.
Particular attention will be given to New Media and the new frontiers of
Communication, in order to create professional figures capable of acting
within an evolving/developing scenario.
Course Program:
The course involves crossed-contributions in areas such as: Digital New
Media, Corporate Identity, Product Communication, Publishing, Design
History and Contemporary Expressive Languages.
Emphasis will be given to widespread softwares used in the creation of
Vectorial Graphics, Brands and Logos, Publishing, Editing, Animation and
Multimedia.
The Graphic Design Master offers a complete program using careful
balance of theory, method and project experience. To this end it utilizes
the collaboration of Advertising Agencies and Design Studios, as well as
testimonials and professors of the specific professional fields.
The course is also enriched by specific studies such as ‘Graphic Elements
for iPhone and iPad’.
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
Firenze
Who can apply for the Master:
The Master is open to post-graduates with diverse majors that have
graphic or design skills, students with an Associates Degree (University or
equivalent recognized title) in Graphics or Industrial Design, students
coming from Fine Arts Academies, Architecture and candidates that have
significant professional experiences in the fields and that are interested in
deepening their knowledge of Graphic Design and Creative Project Management.
Professional Figure:
The Graphic Design figure is particularly dynamic. A Graphic Designer
today is not only an expert in Visual Languages, but also a director of
Communication Strategies based on the sign that is expressed on physical
support in both real locations and virtual environments.
The Graphic Designer works in Advertisement and Communication
Companies, in Web Agencies, in Publishing Houses or as a Freelancer
in his own facility.
A Graphic Designer produces Branding and Corporate Identity projects by
developing informational materials, pamphlets, catalogues, advertisement
campaigns, packaging, environmental graphics, and multimedia.
The job market for this figure is constantly shifting, even more so in recent
years, when companies began investing in the web.
The Graphic Designer specialized in the field of Web Communication is a
figure capable of interacting with multiple clients in different fields thanks
to a developed versatility. This professional figure, in fact, has the tools
necessary to keep updated and anticipate the times offering innovative
solutions to its clients.
Didactic Method:
The study path adopts an effective dynamic method that includes theoretical
lessons, practical exercises (both individual and group work), design
laboratories and technical classes. The topics studied aim at an in-depth
analysis of all the possible applications of Visual Languages, from the
traditional ones to the most currently interesting ones as far as content
and market potential.
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
Firenze
Master Professional in
GRAPHIC DESIGN
focus on new media & web communication
PROGRAM
The Master will focus on the concept of Graphic Design with a wider view
incorporating creative design and direction, communication dynamics and
creativity-developing techniques. Emphasis is given to the skills and strategic knowledge of communication, used to facilitate project integrity
within the guidelines given by the commissioner.
Module 01 - CULTURAL AREA
- Art History (History of Figurative Arts)
The course analyses the main artistic currents in their historical development
and stylistic contexts, facing cultural and social aspects as well as evaluating
their impact on collective imaginary.
The course will be held with guided visits to Florence’s Museums.
- History of Design, Graphics and Communication
A study path beginning with prehistoric graffiti and ending with the new trends
and fashions of Communication. This course will focus mainly on the major events
of the XXth century.
- Semiotics
Semiotics is the study of “sign” or “meaning”; the essential element of every form of
communication, including graphic designer’s creative communications.
Graphic design is interpreted as a story regulated by a code, making it different
from every other phenomena of communication. Semiotics helps define this code.
- Visual Communication
This course aims at stimulating the student’s approach to different inputs
constantly received by diverse communication medias.
- Sociology of Communication
The historical relationship between the media and society.
The various meanings of “communication”; a history of the media up to the advent
of the internet; the current “global village” phenomenon.
- Marketing (Viral & Guerrilla)
The different market segments, analysis of the critical factors of success.
Aspects of marketing: consumer behavior and needs, product values, consumer
satisfaction. Analysis and use of internet as a communication and business tool.
On line & off line marketing: measurements of efficiency.
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
Firenze
Module 02 - TECHNIQUES AND TOOLS
Design experiences and in-depth analysis of areas connected to Visual
Communication:
- Illustration
The use of illustration to visually communicate information (drawing, painting,
photograph)
- Color & Print (printing technologies: pre-press)
Preparing definitive proofs for production, for both high-end and digital press.
Proofreading. Budgeting – production costs.
- Typography & Type direction
A foundation in graphic design: history, design, review and the proper use of typefaces, composition of text and images, designing pages with balance between
various elements.
Adobe Suite advanced:
•
•
•
•
Photoshop
Illustrator
InDesign
Introduction to Flash
Media Design:
- Elements of digital photography
- Video Design
- Web Communication & Social Media
- Graphic Elements for iPhone & iPad
Each of these areas include an introductory session, case history analysis
presented by professionals of the different fields, individual and group practical
exercises, and real-time professional simulations of team interactions.
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
Firenze
Module 03 - PROJECT
- Creative Process
Looking at problems or situations from a fresh perspective that suggests differents
solutions, involving the discovery of new ideas and concepts.
- Corporate & Coordinate Image
The study of all the elements that create the visual identity of the company (study
name, logo, business card, registered paper).
The corporate image is designed to be appealing to the public, so that the company
can spark an interest among consumers.
- Corporate Identity
The strategies of corporations and public bodies; analysis of communication
problems, project planning and execution; using brands, typography and colour
codes; creating a corporate image handbook.
- Publishing Design
Constructing text “stories” and images in the context of complex publications
such as magazines, newspapers, corporate brochures etc.
Analysis of each production phase from conception to creating the final proof.
- Packaging
Looks at packaging as the consumer’s initial experience of the product and of
brand corporate identity. Studies names, logos, roughs, mock-ups
and final products.
- Presentation Techniques
Public speaking techniques; how to structure theoretical arguments to support a
presentation for a visual communication project.
- Merchandising
The methods, practices and operations used to promote and sustain the commercial
activity. The variety of products available for sale and the display of those products
in such a way that it stimulates customers interest.
- Advertising (management and business communication)
Introduction to business communication topics: communicating, informing,
promoting. Managing communication strategies. Project methodology. Managing
multidisciplinary teams.
- Accounting & Professional development
Seminars on topics in communication, marketing, business studies, project
presentation skills, client relationship management, administration, finance and
laws related to the profession.
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
Firenze
FINAL WORK
Development of a final project that is in line with the course contents.
The final project can be developed individually or within a small group and is
generally connected to a company, recreating the relationship between commissioner
and freelance studio. The purpose of the final work is to direct the study path
towards the field or area that the student is most interested in, and allow them to
begin a professional career.
A team of professors and/or tutors will follow the students in the creation of their
chosen final work in order to maintain high quality standards.
The final work is necessary to enrich the student’s portfolio that will include,
as well as the final work, many of the projects produced during the other courses
and exams.
Examples of possible Final Works
_Creation of a pamphlet for a Theatre
_Creation of a webzine
_Graphic creation of an iPad application
_Creation of an application for Facebook
_Coordinated graphics for an event/project
_Packaging and graphics for a product
_Advertisement campaign (online, video and paper products)
_Advertisement campaign through Social Media
Didactic activities will be integrated with themed workshops and a cycle of
seminars held by significant and recognized companies in the fields, which are
dedicated to the analysis of specific aspects.
photo by Studio Kmzero
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
Firenze
General information
STARTING DATE
February 2012
LOCATION
IED Firenze
C/o Casa della Creatività
Vicolo Santa Maria Maggiore
50123 Florence - Italy
DURATION AND ATTENDANCE
One year, attendance compulsory, full-time (excluding summer holiday)
LANGUAGE
English
COSTS AND FINANCING
€ 16.800,00
Enrolment fee: € 3.500,00
Tuition fee: € 13.300,00
For further information about the different methods of payment, please contact
the Master Office of IED Florence.
iPAD
A free iPAD will be provided for each student enrolled. The iPAD will remain
property of the student.
CLOSED ATTENDANCE NUMBER
The Master course can be attended by a limited number of students that is defined
by the people responsible for the coordination of the Master course according to
specific teaching requirements.
STRUCTURES AND FACILITES
Classrooms offer work stations for students and computers equipped with
graphic software and access to the Internet. The participants in the Master course
can also use the structures and facilities put at disposal by IED Florence.
DIPLOMA
Students who successfully attended at least 75% of the lessons and who were
active participants in projects developed during the Master course will get the
Certificate issued by Istituto Europeo di Design - (IED - European Institute of Design).
PLACEMENT
At the end of the Master each student may attend an internship in Graphic, Advertising
or Publishing Company.
ADMISSION
In order to participate in the Master course, it is necessary to fill in the Application
Form and send it to IED Firenze together with the following documents:
> Curriculum Vitae in English (with the specification of the software used)
> Portfolio
> Motivation letter in English
> Graduation certificate (or equivalent certificate)
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED Firenze I Master GD
IED - Istituto Europeo di Design
Arti Visive - Firenze
Vicolo Santa Maria Maggiore, 1
50123 Firenze - Italia
tel +39 055 2676311
fax +39 055 2645685
[email protected]
www.ied.it
www.ied.edu
IED MASTER
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