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Mild Hearing Loss (Early Detection is Critical)
Mild hearing loss if not addressed will dramatically and negatively impact a person’s quality of life
SACRAMENTO, Calif. – Kim Moore,
Licensed Hearing Aid Dispenser and
vice president of McDonald Hearing
Aid Center announced today that
McDonald Hearing Aid Center, one of
the largest and oldest hearing aid centers
in Northern California, is leading a
national campaign to inform the public
on the effects of mild hearing loss. This
event will take place Monday, March
12th through Friday, March 16th.
Hearing improvements have
different levels of severity. When
people think of hearing loss, they often
think of deafness or severe hearing
impairment. Though mild loss may
not seem troublesome , any level of
hearing loss can cause difficulty in
communicating. Mild hearing loss
should never be ignored and should be
taken seriously. The key to minimizing
the amount of hearing loss we experience
is to be aware that we are suffering from
a certain amount of hearing loss. The
damage caused by ignoring mild loss
depends upon the age of the sufferer
and the cause of the hearing loss. The
most serious danger of ignoring mild
hearing loss is the possibility that it is a
symptom of a progressive problem.
The severity of hearing loss is
measured in decibels (db) needed to
make a sound loud enough to begin to
be heard. This is graphed on what is
called an audiogram. There are four
levels of hearing loss on the audiogram.
Profound hearing loss is anything over
80 db, severe hearing loss is between
60 and 80 db, moderate hearing loss is
between 26 and 59 db, and mild hearing
loss is between 10 and 25 db. The level
of hearing loss can vary between the
two ears.
Mild hearing loss can affect one
or both ears. If hearing loss affects
only one ear, the hearing loss is called
unilateral. A bilateral hearing loss
is a hearing loss that affects both
ears. A mild hearing loss may be
caused by a blockage of the ear canal
such as earwax or fluid build up
from an ear infection. Hearing loss
from a blockage is called conductive
hearing loss. Sensorineural hearing
loss is caused by damage to the
cochlea or auditory nerve. Noiseinduced sensorineural hearing loss
is an example of a hearing loss that
can be a mild hearing loss. Most
people that experienced noiseinduced hearing loss have a higher
degree of damage to their hearing
in the higher frequencies, which is
perceived by the individual as “I can
hear fine, I just can’t understand the
words clearly.”
In normal face to face
conversation, people with mild
hearing loss do not typically have
difficulty understanding the other
person. However, if the other person
is farther away or if there is any
background noise, the mild hearing
loss interferes with understanding
the conversation.
Having mild
hearing loss can also make it difficult
to pinpoint the location of sounds.
People with mild hearing loss are
inclined to increase the volume of
the television and other electronics.
This can be more of annoyance to
others in the household than the
person with the hearing loss.
People living with mild hearing
loss are at a disadvantage. They easily
blame others for not speaking clearly,
too fast or reducing the volume too
much. They avoid denial of the
hearing loss by avoiding difficult
situations that create problems they
can’t control. It’s usually family and
friends of the sufferer that is very
Read some stories about your
neighbors receiving better hearing
at McDonald Hearing Aid Center
“ I have a hearing problem just as more than 36 millions
Americans do. I chose to go to the best. And wasn’t
disappointed! After some incredibly precise testing
McDonald’s wonderful staff prescribed 2 Intela-Hear
Alpha Open Fit hearing aids for me. The value was
great..And the results remarkable. Anyone in the same
predicament deserves to hear better. And know what?
Now my family even loves me more. Here are a few
more stories from my friends Tom Sullivan, Grant
Napear, and other satisfied customers from McDonald
Hearing.”
Stan Atkinson - Sacramento, CA
Stan Atkinson was a legendary Television News
Reporter and Anchor for over 45 years. Also know for
his 35 years of Charitable Community Service
“I have known my friends at McDonald Hearing Aid
Center for years. They created and fit me with that
little tiny earpiece I use on television to get directions
from my producer. It’s so small; you’ve probably never
noticed it. McDonald Hearing Aid Center has spent
years developing the best customized treatments for
each patient. If you think you, or someone you know,
might be experiencing a hearing loss, find out. My
friends at McDonald are truly the experts in better
hearing.”
aware of their hearing problem and will
apart pressure even when the sufferer is
not motivated to get help or treatment
for their hearing problem.
Early detection is critical. It is very
important that we do all we can to avoid
any further damage to our ears and
subsequent hearing loss. If mild hearing
loss is ignored it becomes a symptom
of a progressive problem that usually
contributes to auditory deprivation and
can lead to permanently loosing the
ability to understand speech.
The first step to early detection is
if you or you suspect a family member
might be suffering with mild hearing
loss, or having any problems hearing,
you or they will need to have a complete
audiological evaluation performed
at McDonald Hearing Aid Center.
McDonald Hearing Aid Center has
developed many ground breaking
industry treatments to help people hear
better. If an individual is found to
have permanent mild hearing loss, the
treatment is the use of hearing aids.
Hear™ with 6.1 digital sound
and Intela-Hear Array. Just like
going from a set of stereo speakers
to a fully customized surround
sound system, Intela-Hear’s Alpha
delivers a unique 6.1 digital sound
experience.
The Intela-Hear Array™
computer chip which doubles the
processing speed and triples the
memory, compared to any other
hearing technology on the market.
This is a smart robust hearing
system that produces natural
surround sound processing that
allows the user to hear the best in
every situation and environment.
6.1 Digital sound by IntelaHear is at the core of the Alpha
hearing device. Just like a surround
sound speaker system, it processes
bass and treble separately, providing
a rich, smoothly-blended listening
experience.
The manufacturer has granted
McDonald Hearing Aid Center’s
request to offer three different
versions of the alpha at an
unprecedented 50 percent off
MSRP. But hurry, this pricing
might not last long.
Be one of the first in the
country to try the all new Alpha
by Intela-Hear and see the full
line of 100% digital hearing
devices during this five day event
beginning on Monday, March
12th through Friday, March 16th
between the hours of 9:00 a.m. To
5:00 p.m. This special test market
event is being held at McDonald
Hearing Aid Center locations
throughout Northern California.
Call toll free 1-800-905-7497 for
more information and to secure
your appointment time.
Hearing aids will:
1) Potentially reverse auditory
deprivation (stopping hearing
loss from progressively getting
worse).
2) Improve their ability to
communicate easier with
family/friends and co-workers
especially when they’re in
background noise or across the
room.
Mild hearing loss if not addressed
will dramatically and negatively
impacted a person’s quality of life.
The latest development in hearing
technology is the Alpha by Intela-
Use it, or
LOSE it!
EAR CANAL
AUDITORY
NERVE
SEMI-CIRCULAR
CANALS
MIDDLE EAR
BONES
Communication occurs in the brain.
• When we lose our ability to hear, the ear stops sending
needed information to the brain, which effects our ability
to understand what is being said. This is called “Auditory
Deprivation.”
• “Auditory Deprivation” may impair the way the brain processes
sound.
• The solution may be hearing aids. Hearing aids may help send the
correct information to the brain and may protect the brain from atrophy.
* Completion of our “Patient Journey” program guarantees better hearing in 6 weeks - or receive a full refund.
4 DAYS ONLY! tues. – Fri. 13TH– 16TH
“I encourage everyone to get their hearing evaulated for
FREE at McDonald Hearing Aid Center. I trust them
with my Hearing Health, so should you.
Grant Napear- Sacramento, CA
Grant is best known for his sports talk show on KHTK 1140
AM, also known as the voice for the Sacramento NBA team.
“These Hearing Aids are fantastic, I hear better
than I have in decades. I have had two other kinds
of hearing aids before and they fall well short on
the performance compared to these. I now can
communicate with my wife without saying WHAT?!”
Fred - Lincoln, CA
Carl - Downtown Sacramento, CA
Hearing Aid: Alpha HD
6 W am nO O
r
t
prog HinG
t
- nO Ose*
L
TM
by
• 3 and 4 Year Warranty
(includes loss and damage)
TO TRY THE MOST NATURAL, EXTREMELY
COMFORTABLE, INVISIBLE, HEARING SYSTEM
ALLOWED BY MODERN TECHNOLOGY.
improved technology, provides
Hearing instruments that…
• Virtually ELIMINATES FEEDBACK
• Fits Virtually Every Hearing Loss
• Easy to Use
• Best in Class
Alpha™ custom by
Intela-Hear,
100% custom fitted
• Super Compact and Discreet Size
• Wirelessly Connect to Your Phone & TV
Alpha™ by Intela-Hear,
• 3 Models to Fit Your Budget
100% configured for you
• NEW iSolate Nanotech
(water repellent)
www.intelahear.com
“You asked for small...When the new
ALPHA™ by Intela-hear is placed in
your ear canal it becomes VIRTUALLY
INVISIBLE. Try them for yourself and
experience the very best, you’ll see”
• Custom Fits YOUR Ear
• Automatically Detects Phones &
Adjusts for Optimal Listening
• Automatically Adjusts for
Different Noise Levels
Stan Atkinson
Intela-Hear Alpha Wearer
Ignoring the WARNING Signs!
• Do you HEAR, but DON’T Understand?
• Do people seem to mumble?
• Do you ask others to repeat themselves?
1944
Family Owned and Operated SinceSINCE
1944
HEARING SOLUTIONS, NOT JUST HEARING AIDS
CALL TODAY 1-800-905-7497
LIMITED APPOINTMENTS AVAILABLE
WWW.MCDONALDHEARINGAID.COM
Local Numbers:
saCramentO
saCramentO
1400 X st, ste 300
2344 BUtanO dr, ste C-3
Starbucks Shopping Center
eLK GrOve
916-473-2478 209-642-4513
aUBUrn
530-903-4194
Starbucks Shopping Center
Behind Country Club Plaza
LOdi
Best Buy Shopping Center
Raley’s Shopping Center
9139 W. stOCKtOn BLvd,
ste 140
363 s. LOWer
saCramentO rd, ste B
WOOdLand
Raley’s Shopping Center
FOLsOm
Near In-N-Out and Starbucks
Next to Schools Credit Union,
formerly the Bible House
383 W. main st, ste C
195 pLaCerviLLe rd, ste 120
Fair OaKs
LinCOLn
1601 dOUGLas BLvd,
ste a
670 aUBUrn-FOLsOm
rd, ste 108
NEW
FULLY
REMODELED
Safeway Shopping Center
Behind Umpqua Bank
5480 deWeY dr, ste 110
433 F st
rOseviLLe
100%
diGitaL
7%
6
Sa vi ng s!
Raley’s Shopping Center
ReSound Ziga
EACH
CIC to ITE only
Safeway Shopping Center
3979 missOUri FLat rd.,
ste. 100
530-798-4275
FREE
716 Freeman Ln, ste C
$745*
Best technology for the price
pLaCerviLLe
Grass vaLLeY
Entry Level Custom
Hearing Aid: Alpha HD
“The aid I have are the tiniest I have ever had,
after 21 years of below average hearing aids. The
remote unit is a perfect solution to the many different
challenges with hearing loss. Thank you McDonald
hearing aid center for making my wife’s life better.”
On
aCti ed!
F
s
i
t
sa rante tee
GUaeek GuaranrisK
INTRODUCING
Tom Sullivan - Sacramento, CA
Tom Sullivan is a news anchor and nationally syndicated
radio talk show host, he is widely known for his local
radio show on 1530 KFBK from 1988 to 2007 and as a
f inancial reporter for KCRA-TV
COCHLEA
MIDDLE
EAR
EARDRUM
retail price $2295
*Best fitting range 35/40 db loss. At time of purchases only. Expires 03/16/12.
Valued at
$79.95
VIDEO EAR INSPECTION
You see exactly what we see
Performed by a Hearing Instrument Specialist. If there is
any amount of wax blockage, you’ll know immediately.
INTRODUCING SPECIAL DISCOUNTS *:
SM
Repair of
6 6 % o ff all makes &
models±
Regularly Priced at $295
±Does not include recasing or replating. Limit two hearing aids per person.
Some restrictions may apply. Expires 03/16/12.
HALF OFF
$2.25 PER PACK
ORIGINALLY $4.50
* 1 pack (4 batteries per pack)
2 pack maximum.
Expires 03/16/12.
veterans
member discount
PREFERRED
AARP® is a registered trademark of AARP
rebate
®
0%
rest
In te months
for 12O.A.C.
*Limit one discount per customer. Please call or see store for details.
Cash
for
clunkers