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June Two Thousand Sixteen Pocatello: Pin Ridge Mall - Chubbuck, Idaho 83202 (208) 238-0020 • Blackfoot: 720 N Meridian St. - Blackfoot, Idaho 83221 (208) 785-5551 Letter from Dr. Olenick Hello Friends! I’m so very happy that Spring is officially here and the flowers are proving it! The world of hearing is evolving as well. Continued innovation provides more and more sophistication in hearing instruments. The Audiologists and Specialists at Hearing Zone are traveling all over the country to learn of new Kelley Olenick, Au.D. products and features being introduced this spring. The high quality of today’s hearing instruments is fabulous – we can’t wait to see what new innovations are revealed in the new product launches in May. Call in June to schedule a visit with our staff and we’ll gladly update you on the exciting new standards in hearing healthcare. We’ll definitely have the new products on hand so that you can see and hear all the latest innovations! Happy Spring and Blessings to all our Hearing Zone Friends! Your Ears: High Risk for Skin Cancer Will you be getting some sun as the weather improves? If so, be careful. As small as the ears are, a third of all skin cancers occur on the outer ear. About 85% of ear skin cancers occur in men. This is probably because of their shorter hair and being in the sun more often. Your best preventative is regular and liberal use of a broad-spectrum sunscreen. Take special care to apply sunscreen to the complex structures and grooves of the ears, where a full third of the ear skin cancers occur. INSIDE THIS ISSUE Page 1: - Letter from Dr. Olenick - Your ears: High Risk for Cancer Page 2: - Take charge of your Hearing Health - Long Term Study Page 3: - Delane Anderson - Welcome Jamie Messick Page 4: - Redefine how patients perceive hearing loss - Do not miss out on family fun How has your hearing world changed since receiving your new hearing instruments? We would love to hear from you. Send us your success story and if we publish it in a future newsletter, you’ll receive free batteries! Please send your information to: [email protected] TAKE CHARGE OF YOUR HEARING HEALTH We want to help you take control of your hearing healthcare through the summer months by cleaning and checking on your hearing instruments as well as retesting and reprogramming your hearing instruments. This way we can make sure your ears are healthy and your hearing aid prescription is up to date. If it’s been more than one year since your last hearing test, it’s time for a re-check! If you feel your hearing aids need an upgrade, we are proud to offer you a trade in discount and a free trial period. Long-Term Study Is First to Show Wearing Hearing Aids Reduces Risk of Cognitive Decline Associated with Hearing Loss A Wake-up Call to Address Hearing Loss Now SOMERSET, NJ October 29 -- It is well-established that untreated hearing loss can lead to an acceleration of cognitive problems. A just-published study in the Journal of the American Geriatrics Society is the first to show that wearing hearing aids reduces cognitive decline associated with hearing loss. The study, “SelfReported Hearing Loss: Hearing Aids and Cognitive Decline in Elderly Adults: A 25-year Study”, followed 3,670 adults, age 65 and older over a 25-year period. Professor Hélène Amieva, a leading researcher in the Neuropsychology and Epidemiology of Aging at the University of Bordeaux, France, headed up the study which was part of the Personnes Agèes QUID cohort (PAQUID), a cohort specifically designed to study brain aging. With this study, we are seeing for the first time evidence that hearing aids are a prevention against accelerated cognitive decline in later years. That’s a powerful motivator for the more than 75% of people with hearing loss who could benefit from hearing aids but are reluctant to address their hearing health.” Brain First” Hearing Aid Technology These findings add to a large body of evidence showing that technologies used in hearing aids must be designed to minimize the mental effort that hearing loss leads to when listening to speech in background noise. For almost 20 years, Oticon researchers at the world renowned Eriksholm research center have focused on BrainHearing™ technology, an approach that carefully processes the speech signal so it is presented to the person’s brain as clearly and accurately as possible - the way the brain is best able to understand it. With more sound information, the brain doesn’t have to work as hard to understand what is being said. The result is a clearer, more effortless listening experience. For people who wear hearing aids, this means less demanding mental processing throughout the day so they can engage more actively in everyday life. The transition from sound to meaning happens in the brain. When hearing is compromised, such as with hearing loss, the sound signal that the brain is accustomed to processing is different and it takes more effort to fill in the blanks. This is why hearing loss can be so tiring and can drain the mental energy people need for everyday activities. People may respond by withdrawing socially because it’s just too exhausting to try to keep up. Social isolation and the resulting depression and health issues have long been recognized as increased risk factors for dementia and Alzheimer’s disease. Hearing Care is Health Care™ Hearing loss is the most common chronic health condition affecting older adults. The PAQUID study underscores the importance of addressing the challenges of under-diagnosis and under-treatment of hearing loss. “This study should be a wake-up call for people who are considering doing something about treating their hearing loss but have been delaying,” says Dr. Olenick, Hearing Zone Audiologist. “It’s not just about hearing well today, it’s about the long-term effects of untreated hearing loss.” Meet your neighbor, Delane Anderson Delane was raised in Rockland, Idaho and has been a lifelong resident of Power County except while attending ISU. He currently resides in American Falls where he and his wife Laura raised four children of which all graduated from American Falls High School and attended ISU. The Anderson's are the proud grandparents to two grandchildren. Their sons live in the Pocatello area and daughters live in the Boise area. Delane earned his Collision Repair and Refurbish Certificate from ISU College of Technology in 1980 and his Auto Repair Management Certificate from 3M in 1992. He owns Anderson's Body and Glass in American Falls. As owner of Anderson's Body and Glass he has been awarded the Continued Growth and Customer Satisfaction Award from BASF in 2000 and the Business of the Year award in 2001 from the American Falls Chamber of Commerce. In the year 2000 Delane was inducted into the Hall of Fame with a "Partner in Education" award from the American Falls Education Foundation. Delane is active in his community, volunteering with Boy Scouts of America where he earned his Adult Duty to God Award in 1999 and his Wood Badge Leadership Certificate in 2006. He is a search and rescue volunteer, and is a volunteer fire fighter. He serves on the Advisory board for the Idaho State University College of Technology and provides free services to the ISU Auto Collision Repair program. Annually, Delane donates time at a Skills USA Competition and spends many hours serving in his church. Delane has been elected to serve as Power County Commisioner. He enjoys working to improve all aspects of Power County. When Delane is not working and serving he enjoys biking, hiking and doing anything outdoors. At Hearing Zone, we enjoy every time Delane Anderson walks through our doors. He always brightens our day! Delane Anderson Jamie Messick Takes Customer Service to a New Level Jamie is our new front office manager in Pocatello. Chances are when you call the Pocatello office you will hear her cheerful voice. Jamie is a native Idahoan coming to us from the Firth and Shelley area. She has a background in banking, accounting, gymnastics and customer service. Jamie's family includes her husband Nate and two daughters, McKenzie and Rylee. She enjoys getting to know our patients and providing service to keep them hearing. We enjoy Jamie's hard work and delightful personality. Be sure to stop in and meet Jamie! Jamie Messick Battery Coupon Buy two 8 packs and get one four pack FREE! LIMIT: Two Free Packs per customer. Expires June 30th May is Better Speech and Hearing Month. Identify the Signs of Early Hearing Loss. Redefine how patients perceive hearing loss! Hearing loss affects more than just the ears. Hearing loss has been linked to depression, a greater risk of falling, and can impact overall physical and mental health. A recent study shows that a person with hearing loss, who does not use hearing aids, has a higher risk of accelerated cognitive decline due to withdrawal from social activities,* This study reinforces our commitment to create hearing instruments that support how the brain makes sense of sound, an approach we call BrainHearing™. Hearing Care is health Care™ 4155 Yellowstone Ave. Pocatello, Idaho 83202 Don’t miss out on family fun and conversations during your family reunions! Take advantage of our complimentary demonstration and trial period to make sure you’re not missing out on important conversation with your friends and loved ones. Be sure to use your insurance benefits.