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MAM Design
Benchmarking Form & Function in Baby Care
mambaby.com
In 1976 designers from the University for Applied Arts in Vienna developed the first MAM soother – ground breaking at the time, it paved the way
for the brand’s success, as MAM products continued to follow the MAM concept of combining medically sound function, innovative technology
and distinct design. So that babies have an optimal start in life – and discerning parents can make style statements.
Babies like MAM primarily because MAM makes them feel good. Parents, that do not want to give up their style with the birth of their baby, also
appreciate the cool look of the MAM products. Since its foundation, the brand has set the pace with its creations and design trends for baby
products.
A Unique MAM Network
Behind each MAM creation is a perfect network of medical and technical expertise. Internationally recognised scientists, medical professionals,
midwives and development psychologists work in the MAM studios with designers and technical experts. Together they develop distinctly styled
products that optimally support babies in their development. For this MAM is not only rewarded on the market place but also with regular renowned design awards.
SILK TEAT®
EASY TO USE
Patented MAM silicone for
a soft silky feeling. No other
silicone feels softer.
The knob is easy to take
hold of, never a bother.
EASY TO USE
INNOVATION
Innovative, award-winning
shield design. Especially good
for the skin.
The leak-proof cap is
ideal for the dynamics
of everyday baby life.
FUNCTIONAL DESIGN
Wide opening for easy
filling and cleaning.
FUNCTIONAL DESIGN
The orthodontic MAM teat is ideal
for baby’s jaw and teeth development.
SILK TEAT®
MAM’s patented Silk Teat® is silicone with a difference:
it´s silky soft. No other silicone feels softer.
Also available in Natural Latex.
“Design is the Key”
INNOVATION
The vented base is
a unique invention
for ideal flow.
New brand design for smart MAM baby products
More than 40 million times a year parents all over the world reach for a MAM product. So that the brand and its unique philosophy are more
clearly expressed MAM appointed professionals (partner: Ogilvy Austria) to redesign its brand appearance. Whether logo, packaging, advertising
or website: clear shapes, smart colours, transparency and easiness convey the MAM style perfectly – and set it well apart from the flowery arbitrariness of standardised industrial baby products.
MAM has a clear company goal: to give babies the best start in life and to simplify daily life for their parents. This is why so much effort is put into
comprehensive expert development, responsible innovation and production and attention to detail.
New MAM packaging
MAM Babyartikel GesmbH
Lorenz-Mandl-Gasse 50, 1160 Vienna, Austria
Tel: +43 1 49 141-0, Fax: +43 1 49 141-404
[email protected]
Copyright 2009
Text: MAM Babyartikel GesmbH
Photos: MAM Babyartikel GesmbH
Design: www.finestudios.at
mambaby.com
New MAM Website
Design in communication