Download biographies - American Society for Dermatologic Surgery

Practice Management, Marketing and Social Media
July 18-19, 2015 – Chicago, IL
BIOGRAPHIES
Cheryl M. Burgess, MD
Course Director
Center for Dermatology & Dermatologic Surgery
The Professional Aesthetic Image Center
2311 M St NW, Suite 504
Washington, DC 20037-1445
Cheryl M. Burgess, MD, is the founder, medical director, and president of the Center for Dermatology and
Dermatologic Surgery, PC in Washington, DC. She is an assistant clinical professor at Georgetown University and
George Washington University located in the District of Columbia. Dr. Burgess earned her doctorate of medicine
degree from Howard University College of Medicine in Washington, DC in 1984, completed a residency in
dermatology and became a Fellow of the American Board of Dermatology in 1988. She is an active member of the
American Academy of Dermatology, American Society for Dermatologic Surgery, American Dermatological
Association, Women's Dermatologic Society, Dermatology Foundation, Medical Society of the District of
Columbia, the District of Columbia Dermatological Society and on the Board of Directors for the American Society
of Dermatologic Surgery.
Dr. Burgess is a nationally and internationally recognized and advanced technology in non-invasive aesthetic
procedures. She has written, lectured and trained physicians extensively on her patented technique (U.S. Patent
No. 7,637,900 and 8,038,665,B2) of soft tissue enhancement of injectables fillers and neuromodulators injection
techniques before annual conferences in dermatology and facial plastic surgery. She is also a clinical research
investigator, consultant, advisor, and key opinion leader serving on the advisory boards to Allergan, Inc. (Botox
and Juvederm), Valeant Pharmaceuticals (Restylane/Dysport/Sculptra), Johnson & Johnson (RoC Aveeno), Merz
Aesthetics (Radiesse/Xeomin/Belotero) and the co-founder of Bicosmetic Research Labs (Black Opal Skin Care and
Color Cosmetics). She has authored and published articles in numerous scientific peer review textbooks and
journals, including Dermatologic Surgery, Journal of Drugs in Dermatology, Aesthetic Plastic Surgery, Cosmetic
Dermatology, Cutis and the Journal of the American Academy of Dermatology.
Dr. Burgess appears a medical correspondent for weekly dermatology updates on NBC-WRC Channel 4 Mid-Day
News with Barbara Harrison and been recognized as one of the top dermatologists by her peers in the
Washingtonian Magazine.
1|P a g e
Practice Management, Marketing and Social Media
Jody A. Comstock, MD
Course Director
Skin Spectrum
6127 N La Cholla Boulevard, Suite 101
Tucson, AZ 85741
Jody A. Comstock, MD, has practiced in Tucson since 1990, following board certification in Pediatrics and
Dermatology. She received her medical degree and completed residencies at Michigan State University and
University of Arizona.
Dr. Comstock is a visionary physician, leader and founder of Skin Spectrum, a center of excellence for cosmetic
and procedural dermatology.
Dr. Comstock developed La Cholla Medical, an 18,000 sq ft facility that provides integrated offerings for patients.
In addition to Skin Spectrum, La Cholla Medical includes an anti-aging practice, a personal training facility, lab, and
a cosmetic surgery practice.
Skin Spectrum continually reinvents and strengthens the patient experience to optimize market leadership.
Dr. Comstock focuses on medical expertise, strategic leadership at all levels, best business practices, and culture
as enablers of high performance.
Joe Chura
Faculty
Launch Digital Marketing
22 E. Chicago Street Suite 200
Naperville, IL 60540
Joe Chura, CEO of Launch Digital Marketing, has been a computer programmer for more than 20 years.
He co-founded Launch in 2010 to help businesses grow their digital presence through website and video
development, SEO and paid search marketing.
2|P a g e
Practice Management, Marketing and Social Media
Jennifer Kilkenny
Faculty
Director of Operations (COO) Total Social Solutions
6512 N. Decatur Boulevard Suite #130-115
Las Vegas, NV 89131
Jennifer Kilkenny is the Director of Operations at Total Social Solutions, a successful internet marketing firm
dedicated to the field of medical aesthetics; a non-profit organization that encourages more women to pursue
careers in technology; and currently manages the online content marketing, social media and websites of multiple
aesthetic practices nationwide.
Jennifer has been a web creation junkie since the mid-90s when she taught herself how to code websites. Since
then it’s been a blur of web creation software programs, programming languages, content management systems,
and marketing/traffic techniques. After obtaining her degree in Web Technologies, Jennifer started working as a
freelance web designer, developer and content writer for numerous online clients. This launched her content
marketing career and even led to success in personal websites with high rankings in Google search.
Melanie Palm, MD, MBA
Faculty
Art of Skin MD
437 S Highway 101, Suite 217
Solana Beach, CA 92075
Melanie Palm, MD, MBA, is the founding director of Art of Skin MD and assistant volunteer clinical professor at
the University of California San Diego. She is a board-certified dermatologist and cosmetic surgeon and author to
more than 25 published medical articles and book chapters on various topics in dermatologic surgery. Dr. Palm is
a frequent invited lecturer, having spoken on four continents at more than 200 speaking engagements. She has
received multiple emerging leadership accolades including the 2014 ASDS Outstanding Service award.
Beyond her clinical practice, Dr. Palm enjoys speaking about practice management, particularly in the area of
social media, media interactions, staff retention, and marketing. She has been an invited speaker on best business
practices at the ASDS, AAD, ASLMS and AACS annual meetings. She is a sought after contributor to health and
beauty magazines and blogs and a repeat physician guest on the nationally syndicated show, The Doctors.
Additionally, Dr. Palm writes a monthly column in the national trade journal, Dermatology Times, regarding
practice management tips for dermatologists.
3|P a g e
Practice Management, Marketing and Social Media
Tom Seery
Faculty
Real Self
1008 Western Avenue Suite 206
Seattle, WA 98104
Tom Seery is the founder and CEO of RealSelf, an online resource for medical aesthetics that is visited by 50
million people a year. Since 2006, Tom and his team have developed RealSelf into a global, comprehensive
educational resource and platform that closes the awareness and trust gap between consumers and doctors.
“Core Four” physicians get in front of the RealSelf audience by posting tens of thousands of answers, photos, and
videos each month. Last year consumers on RealSelf viewed over half a billion pages of content.
Prior to RealSelf, Tom was a member of the founding team at Expedia, where he developed a $500M private-label
travel business and introduced search marketing long before Google was a household name.
Tom recently followed his passion for giving back, and joined the board of ReSurge International (formerly named
Interplast). ReSurge brings life-transforming reconstructive plastic surgery to 2,000 children a year in developing
nations. Tom holds an MS from Drexel University, MBA from University of Washington, and BA from Connecticut
College. He resides in Seattle with his wife and two highly energetic toddlers. He is @seery on twitter, should you
wish to connect.
Amy F. Taub, MD
Faculty
Advanced Dermatology
275 Parkway Drive, Suite 521
Lincolnshire, IL 60069
Amy Forman Taub, MD, founded Advanced Dermatology (AD), one of the top fifty medical and cosmetic
dermatology practices in the US, recognized for excellence in dermatological care. AD specializes in skin cancer
detection, aesthetic dermatology, laser surgery, photodynamic therapy, procedural treatments for acne and
scarring, non-surgical body shaping and cosmeceutical-grade skincare. Dr. Taub also founded the website,
skinfo.com in 2002 positioning itself as the second skincare store on the Internet at that time. She also opened a
physical skincare boutique called skinfo Specialty Skincare Boutique in the same locations as AD, which employs
certified estheticians and makeup artists offering their expertise to construct skincare regimens unique to a
patient’s individual needs.
AD and skinfo are promoted to patients through social media channels and internal and external marketing
initiatives. One of the strongest promotional efforts has been Dr. Taub’s newsletter, which has evolved into a
print piece and an e-newsletter promoting and educating on the latest dermatology and skincare advancements.
Content is shared throughout social media channels as blog posts and messages, incorporating images, videos,
and quotes. Both businesses also utilize contests and engagement postings on social media channels to increase
patient involvement, acquire new likes and followers. Understanding the balance of entertainment, education and
promotion as well as the culture and demographic of different social media channels has given AD and skinfo the
respect and attention of its patients and fans.
4|P a g e