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! ! SONIA!VAZQUEZ!! th ! ! ! PROFILE! 12C!Crescent!Park!!Residences,!30 !Street,!Fort!Bonifacio!Global!city,!1634,!Taguig!City! [email protected]!!!!!09273089206!! ! ! Versatile,!selfMdrive!and!energetic!marketer!and!designer!with!passion!and!commitment!to!work! excellence.!!Able!to!work!under!pressure!with!good!organizational!skills.!!Highly!adaptable!to! any!work!environment,!location!or!culture.! Specialties:!art!direction,!visual!communication,!graphic!design,!advertising,!publishing,! branding!and!corporate!identity,!photography.! ! Marketing,!Advertising!&!Branding! •! Solid!12!years’!experience!in!Visual!Communication!with!agencies!and!in!a!freelance! capacity.! •! Conceptualization,!implementation!and!deployment!of!marketing!initiatives!across! traditional!and!nonMtraditional!media!channels.! •! Responsible!for!the!overall!brand!communications!and!visual!identity!for!local!and! international!markets.! •! Developed!several!effective!branding!&!corporate!identity!projects!resulting!in!recall! and!improved!market!share.!!!! •! Competent!advertising!skills!having!been!exposed!to!real!estate,!furniture!and!décor,! health!and!beauty,!fashion!and!food!industry!plus!institutional!and!government!visual! communication.! •! Excellent!communicator!in!Spanish,!English!and!French!with!good!analytical!skills!looking! at!market!and!consumer!trends.! •! Creative,!detailMoriented,!highly!collaborative!and!organized,!used!to!perform! consistently!under!pressure.! !!! Art!Direction!&!Design! •! Veteran!graphic!designer!with!a!sizable!list!of!published!works!with!multinational!and! other!international!corporations!and!institutions!such!as!The!Spanish!Embassy,!Instituto! Cervantes!and!the!Spanish!and!French!Chamber!of!Commerce.! •! Managed!projects!from!concept!to!creative!solutions!involved!heavily!in!the!design! process!up!to!delivery!coordinating!projects!with!the!client,!suppliers!and!staff!across! departments.! •! Extremely!detailed!and!organized!handling!even!simultaneous!projects!to!successfully! meet!deadlines,!prioritizing!multiple!tasks!and!reacting!quickly!to!shifting!priorities.! •! Art!Direction!and!styling!in!photoMshoots!for!fashion,!lifestyle!products!and!food! industry.! •! Experienced!photography!editing!and!content!management!for!eMcommerce!platforms.! •! Excellent!Photoshop,!Lightroom,!InDesign!and!Illustrator!skills.! WORK EXPERIENCE! ! ! Nov!2011D!Present!! Freelance!Art!Director!and!Graphic!Designer,!Manila,!Philippines! Clients:!Instituto!Cervantes,!Spanish!Embassy,!Spanish!Chamber!of!Commerce,!French! Chamber!of!Commerce,!European!Chamber!of!Commerce,!Ayala!Museum,!Deal!Grocer,! Taste!Central,!Smart,!Rustans! ! ! Key!Achievements:!! ! "!Lead!creative!approach!from!concept!for!cultural!events!held!in!Manila.! "!Branding!and!design!of!flyers,!posters,!invitations,!press!and!outdoor!advertising,! ! Online!marketing!and!web!design.! "!Photography!for!events,!art!direction,!styling!and!image!editing!for!eMcommerce.! "!Web!Design!and!Content!Management!with!Wordpress.!! ! ! March!2009!D!June!2011! CocaDCola!Enterprises,!London,!UK! ! Title:!Project!manager!coordinating!Translation!Projects!for!the!European!RRHH! ! ! ! Key!Achievements:! "!Develop!translation!best!practices,!tools!and!processes!for!the!new!European! ! Translation!Service!centralized!in!London.! "!Coordinate!translation!projects!for!the!UK,!France,!Belgium,!Holland,!Norway!and! ! Sweden!with!the!inMhouse!team,!freelancers!and!external!agencies.!! "!Supervise!all!stages!of!translation!projects,!monitoring!workMflow,!productivity,!quality,! !! delivery!and!satisfaction!with!the!business.! "!Monitor!quality!and!delivery!of!all!translations!provided!by!the!translation!team.! "!Capacity!planning!and!resourcing!within!the!translation!team.!! ! ! Aug!2007!D!Aug!2008! ! Consultoría!&!Marketing!ADDVANZADA,!Valencia,!Spain! Business:!FullMservice!agency!for!Building,!FoodMBeverage!industry!and!Health!! Title:!Supervisor!Senior!Designer! Key!Achievements:! ! "!Lead!the!design!team,!assist!and!check!the!preliminary!work!of!junior!designers.!! "!Supervise!and!follow!up!the!design!process!including!printing!until!delivery.! "!Communication!with!the!client.! ! ! ! ! Sept!2006!D!April!2007! ! PORTAGE,!Valencia,!Spain! Business:!Company!specialized!in!customized!fashion!handbags! Title:!Supervisor!Senior!Designer!! Key!Achievements:! ! "!Key!role!supporting!the!Campaign!Management!“Presume!de!tu!bebé”!for!Hero!Baby.! "!Responsible!for!the!product!life!cycle:!image!editing,!printing!and!product!supervision! until!delivery.! "!Illustrations!and!product!management!for!the!Valencia!Football!Club.! ! ! ! Nov!2005!D!May!2006! ! ! ! ! Jan!D!Oct!2005! ! ! ! April!D!Oct!2004! ! ! CUADERNAVIA,!Valencia,!Spain! Business:!FullMservice!agency!for!Building!Industry!and!Government!Institutions! Title:!Middleweight!Graphic!Designer! Key!Achievements:! ! "!Corporate!Branding,!Press!and!Outdoor!Advertising,!Cosmetic!Packaging. Grupo!Gema!Gonzalez,!Valencia,!Spain Business:!FullMservice!agency!specialized!in!the!furniture!industry!! Title:!Middleweight!Graphic!Designer! Key!Achievements:! ! ! "!Branding,!Design!of!Flyers,!Press!and!Outdoor!Advertising,!Catalogues!and!Web!design.! SIGNO!GRAFICO,!Valencia,!Spain!(printing!company)! Title:!Junior!Graphic!Designer! ! 2002!D!2003! ! ALINEA,!studio!de!création!graphique,!Paris,!France!(FullMservice!agency)! Title:!Junior!Graphic!Designer!in!the!health!and!cosmetics!sector! ! Jan!D!March!2002! NETCURSUS,!Paris,!France! ! Business:!Organization!who!provided!accounting!and!technology!solutions!to!small!and! medium!sized!businesses.! Title:!Junior!Graphic!Designer!M!3!months!Internship! ! ! EDUCATION ! 2012!D!2013! ! Master!in!Business!Management!and!Marketing,!EUDE,!Spain! Communication,!Marketing,!Publicity,!EMcommerce,!Project!management,!Sales!! 2012! ! !!!Community!Manager!Course! Social!Media!and!Community!Management,!Online!Communication!and!Publicity! 2002!D!2003! !!!Infographiste!PAO!&!Web!en!alternance!Paris,!France! Training!in!Press!and!digital!publishing!combining!work!and!academic!study! 2000!–!2001! ! APU!(Anglia!Polytechnic!University),!Chelmsford,!UK! ERASMUS!Program!M!Final!project!dissertation! 1997!D!2000! ! ETSID!(School!of!Design!Engineering),!Valencia,!Spain! Technical!Industrial!Design!Engineer! ! ! TECHNICAL SKILLS ! ! Graphic!Design!and!photography:!Photoshop,!Lightroom,!InDesign,!Illustrator! Interactive!Media:!WordPress,!HTML,!CSS! Office!IT:!Word,!Excel,!Access,!Power!Point,!Prezi,!Acrobat! Translation:!SDL!Trados,!Wordfast! Platforms:!Mac!OS,!Windows!!! ! LANGUAGES ! Spanish!(native),!! English!(fluent),!! French!(fluent),!! Italian!(intermediate)! !