Download Business Opportunity

THE REVENUE ARCHITECTS
Business Opportunity
Workshop
What should your company gain from using
Marketing Automation for personalization, selfservice and conversion optimization?
We will find out at our Business Opportunity
Workshop.
The purpose of a Business Opportunity Workshop
is to bring together all relevant stakeholders in
your organization and prioritize challenges and
opportunities based on their business value and
resource needs.
We have therefore chosen to describe briefly what
your department must prepare for the workshop.
This is very important for the project overall and
the expectations that you and your colleagues
have for the day.
We look forward to a productive and rewarding
Business Opportunity Workshop with you and your
company.
Definition and objective
The main purpose and the agreed definition are:
Within the definition and objective, you and your
department must prepare for the opportunities
and challenges Marketing Automation and
personalization can remedy.
This means you must define one or more business
opportunities.
You will also address what challenges your
department are facing in 2015 and 2016 in terms
of resources and processes, and where you think
Marketing Automation can help.
What should
your company
gain from using
Marketing
Automation for
personalization,
self-service
and conversion
optimization?
Continued »
Copyright © 2014 Increase A/S | increase.dk
THE REVENUE ARCHITECTS
After the workshop Increase will
prepare a report containing the
following:
• Management Summary: A brief overview of the
objectives and recommendations.
• Documentation: A summary of the objective
and all the presented measures and group
assessments of business value and resource
consumption.
• Project Portfolio: This information we are
consolidating in a project where initiatives are
prioritized among themselves. It provides an
overview and it makes it easy to decide which
measures to be implemented first.
The result
After a Business Opportunity Workshop you have
gained three important things:
• Insight: You have insight into the action with
your marketing technology that makes most
business sense to begin with.
• Overview: You have an overview of the entire
process towards objective, and all actions are
documented in a project.
• Anchoring: You’ve got the process embedded
in all relevant departments within the
organization, making it easier to involve all
parties in the subsequent action.
A Business Opportunity
Workshop is used to address the
challenges in Sales, Marketing
or Communications - all that is
customer oriented.
Marketing Technology as
Marketing Automation, website
or e-tools can be used to solve
issues such as:
• Life cycle programs
• Customer churn
• Social marketing and social
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selling
Alignment of Sales and
Marketing
Qualifying leads
Inefficiency in sales meetings
Cost of sale
Documentation of profitability
in marketing
Customer Intelligence
Classification of the customer’s
buying process and behavior
Self-service
Automation of web processes
Conversion optimization
Subscription management
Up sell / cross-selling
Conversion of marketing
activities
Profitability of events
Are you interested in learning more
or book a Business Opportunity Workshop?
Contact us at [email protected] or call +45 3814 0460
Copyright © 2014 Increase A/S | increase.dk