Download 1 Abid Saeed House # 261, Street No 62, Sector I – 8/3, Islamabad

Abid Saeed
House # 261, Street No 62, Sector I – 8/3,
Islamabad., Pakistan
Mobile: +92-300-5802996
Residence: +92-51-4445354
Email: [email protected]
SUMMARY
Master of Business Administration (MBA) from U.K. with major in International Marketing and
specialisation in “Branding and Consumer Behaviour”.
I have 14 years of professional experience in the field of Business Development, Marketing and
establishing Brands, plus for last seven years I am delivering lectures & supervising research work
in the leading business schools like COMSATS, Bahria University & NUML etc. Over the years I
have worked in various job functions that have added to my professional stability and maturity.
Further, I have attended several training courses, seminars, expos at national & international level
that have enhanced my professional competencies & skills and have significantly contributed in
achievements of targets.
TEACHING EXPERIENCE
 COMSATS Institute of Information Technology Islamabad-September 2011 – to date.
Asst. Professor (Marketing) Department Of Management Sciences
Key Areas of Research and Teaching
 Promotional & Advertising Management
 Brand Management
 Applied Marketing Strategy
 New Product Development
 Sales Force Management
 Cyber Marketing
 Bahria University Islamabad - Since 2005 to 2011
Visiting Faculty Member of Management Sciences Department
Key Areas of Research and Teaching
 Sales Management
 International Business Analysis
 Promotional & Advertising Management
 International Marketing
 COMSATS Institute of Information Technology Islamabad-December 2005 – May 2006
Asst. Professor (Marketing) Department Of Management Sciences
Key Areas of Research and Teaching
 Brand Management
 Consumer Behaviour
 Sales Force Management
 Cyber Marketing
 National University of Modern Languages (NUML)
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Visiting Faculty Member of Management Sciences Department
Key Areas of Research and Teaching
 Sales Management
 Advertising Management
 Management Information System
 E-Marketing
 Arid Agriculture University Rawalpindi
Delivered lectures as speaker by invitation
 Muhammad Ali Jinnah University Islamabad
Delivered lectures as speaker by invitation
 Greater Opportunity of Access and Learning with School (GOALS) Glasgow UK
May 2003 – September 2003
PROFESSIONAL EXPERIENCE
The CENTAURUS Islamabad Pakistan - May 2006 – January 2010
PakGulf Construction (Pvt) Ltd -The Centaurus
http://www.thecentaurus.com/
As Assistant General Manager (Head Marketing & Sales Department)
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Formulated the business plan and launched the project with the brand name of “The
CENTAURUS”
Looking after marketing activities of “The Centaurus” project at National & International
level.
Responsible for the new corporate identity is implemented efficiently, and branding is
standardized.
Introduced CRM for effective customer services.
Established associates network in UK, Europe, USA & Middle East to promote “The
Centaurus” Project.
Conducted road shows in Dubai, Abu Dhabi, Bahrain & Saudi Arabia to promote The
CENTAURUS project.
Participated in various International exhibitions & Expos to market The CENTAURUS.
Obtained & implemented ISO 9001:2000 & ISO 14001:2004 Quality & Environment
Management Systems Certifications.
Won the CNBC Asia Pacific Awards 2008 for “Best high rise architecture” & Best high rise
development” in Pakistan for “The Centaurus” Project.
PTCL SMS Plus Islamabad Pakistan CircleOne Telecom (Pvt) Ltd
As Manager Marketing
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February 2005- December 2005
Responsible for marketing, advertising and PR activities of PTCL SMS Plus on fixed line.
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Introduce CRM and established 24/7 call centre for excellent customer services to valuable
clients.
Effective utilization of advertising & promotions budget for different marketing activities.
Planning, organization and implementation of marketing communication activities.
Liaison with importers, distributors and dealers of SMS phone sets.
Premier House Wares Glasgow UK - November 2003- November 2004
 Maximize revenues from existing and new customers.
 Developing ideas to expend the market size.
 Monitor competition activities and update management on their actions with counter ideas.
 Demonstrated ability for effective coordination, which in this case will include a regional
marketing team as well as sales, customer services and product marketing.
Artec (Pvt.) Ltd. Islamabad Pakistan As Branch Manager
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April 1999- July 2002
Managing all the business and administrative affairs of Islamabad branch.
Formulating strategies for administrative efficiencies.
Providing inputs for formulating effective marketing and business strategies.
Dealing and negotiation with government, semi government, national and international
organizations.
Trans Ad (Pvt.) Ltd. Islamabad Pakistan Manager Client Services
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Dec. 1997- March 1999
Preparing Media & Advertising Campaign for different organizations.
Implementing & Evaluation of Media & Advertising Campaign.
Business development through Public Relations & Marketing.
To identify current and future customer services requirements by taking feed back from
potential customers.
Transworld Publicity Pakistan (Pvt.) Ltd. - June 1996. - December 1997.
Sales Executive
ACADEMIC PROFILE
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Master of Business Administration (MBA) (International Marketing)
From Glasgow Caledonian University” Glasgow, U.K (2002-03)
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Bachelors in Science (B.Sc. (Hons.)
From “University of Agriculture” Faisalabad. Pakistan. (1991-95)
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Diploma In E-Commerce
From COMSATS Institute of Information Technology Islamabad Pakistan (Year 2001)
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Higher Secondary School Certificate
From “Islamabad College for Boys” Islamabad, Pakistan. (Year 1988-90)
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Secondary School Certificate
From “F.G. B. Sec. School No.6” Islamabad, Pakistan. (Year 1986-88)
COMPUTER SKILLS
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Diploma in E- Commerce
From “Comsats Institute of Information Technology. Islamabad” Pakistan.
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Certificate in Computer Application
From “National Institute of Electronics” Islamabad, Pakistan. (Year 1995)
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Good working knowledge of MS Office packages including Microsoft Word, Excel, Power
point, Access and Internet etc.
PROFESSIONAL TRAININGS & MEMBERSHIPS
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PST-1 From COMSATS Faculty Development Academy (2011)
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“Present With Impact” from Pit Stop Training International Trainer Mr. Taher Khan Hussain
(2009)
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Faculty Training Programme from CMA Education UK (2009)
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Member, British Alumni Association Pakistan.
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Member, Alumni Association, Glasgow Caledonian University, United Kingdom.
PERSONAL INFORMATION
Date of Birth
Marital Status
Nationality
30th April 1968
Married
Pakistani
REFERENCES
Available on request.
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