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POLIMODA CAMPUS
POLIMODA
è un centro di alta formazione per il settore
Moda riconosciuto a livello internazionale.
In costante contatto con il mondo delle
Imprese, forma tutti i principali profili del
Fashion System, dal design al marketing, al
management, alla comunicazione.
POLIMODA
is a top training centre for the fashion sector
with international recognition. It provides
training in all the main fields of the sector,
from design, to marketing, management and
communications, in constant contact with
the business world.
POLIMODA
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MARKETING
FASHION MARKETING COMMUNICATION
FASHION MARKETING MANAGEMENT
MASTER IN ITALIANO
MASTERS IN ITALIAN
DESIGN
FASHION DESIGN
FOOTWEAR & ACCESSORIES DESIGN
MENS/WOMENSWEAR PATTERN DESIGN
MASTER IN INGLESE
MASTERS IN ENGLISH
FOUNDATION COURSE
ORIENTATION IN FASHION DESIGN
ORIENTATION IN SHOE TECHNIQUES
ORIENTATION IN FASHION MARKETING
INTERNATIONAL FASHION MARKETING
with specialization in:
FASHION MANAGEMENT
FASHION BUSINESS
CORSI ESTIVI
SUMMER COURSES
CORSI POST DIPLOMA
UNDERGRADUATE COURSES
CORSI PREPARATORI
PREPARATORY COURSES
POLIMODA
CORSI
COURSES
2/ POLIMODA
MARKETING
FASHION MERCHANDISING
with specialization in:
BUYING MANAGEMENT
RETAIL MANAGEMENT
VISUAL MERCHANDISING
MEDIA &
COMMUNICATION
FASHION COMMUNICATION
with specialization in:
VISUAL & NEW MEDIA
EVENTS ORGANIZATION
DESIGN
ADVANCED FASHION DESIGN
ADVANCED FASHION FOOTWEAR & BAG DESIGN
FASHION STYLIST
FASHION TREND FORECASTING
MARKETING
FASHION BRAND MANAGEMENT
FASHION MERCHANDISING & BUYING
LUXURY MANAGEMENT
DESIGN
BAGS & ACCESSORIES DESIGN
CREATIVE PATTERN DESIGN
FASHION DESIGN
FASHION TRENDS
FOOTWEAR DESIGN
PROFESSIONAL PORTFOLIO
MARKETING
FASHION MARKETING
GOLD SUMMER COURSE - LUXURY IN FLORENCE
JOB PROFILE FOR FASHION
CHINESE FOR FASHION
RUSSIAN FOR FASHION
LANGUAGES
ITALIAN FOR FASHION
ITALIAN FOR BEGINNERS
CAMPUS /3
FOUNDATION
Durata: 1 anno
Partenza: Ottobre
Nozioni base su entrambi i Dipartimenti Polimoda, Design e Marketing. Per chi è ancora indeciso sul futuro, il corso offre una panoramica di tutte le principali materie di studio offerte dal nostro
Istituto.
ORIENTATION IN FASHION DESIGN
Durata: 5 mesi
Partenza: Marzo
Introduzione alle principali tecniche di disegno e realizzazione del
prodotto moda. Un “assaggio” per far conoscere il core business
Polimoda.
ORIENTATION IN shoe techniques
Durata: 5 mesi
Partenza: Marzo
Il corso fornisce le tecniche di creazione e realizzazione della calzatura, base indispensabile per il footwear designer.
ORIENTATION IN FASHION MARKETING
Durata: 10 settimane
Partenza: Marzo
Introduzione allo sviluppo del prodotto moda, alle principali tecniche di marketing e di comunicazione.
Una “pillola” per far conoscere il management del fashion system.
INTRODUCTORY COURSES
CORSI PREPARATORI
4/ POLIMODA
una introduzione al mondo della moda
AN INTRODUCTION TO THE WORLD OF FASHION
FOUNDATION
Duration: 1 year
Start: October
The basic concepts behind both the Design and Marketing departments of Polimoda are taught. For those who are undecided about
their future direction, this course offers an overview of all the main
specializations offered by our Institute.
ORIENTATION IN FASHION DESIGN
Duration: 5 months
Start: March
Introduction to the main techniques used in the design and realization of fashion products. A “sample” course which presents the
core business of Polimoda.
ORIENTATION IN shoe techniques
Duration: 5 months
Start: March
The course supplies the techniques for the creation and realization
of leather and shoes, an indispensable foundation for the footwear
designer.
ORIENTATION IN FASHION marketing
Duration: 10 weeks
Start: March
An introduction to the main techniques of marketing and communication in promoting fashion products.
A starter course providing an introduction to management in the
fashion system.
CAMPUS /5
DESIGN
FASHION DESIGN
Durata: 3 anni + 1 anno Masterclass + 3 mesi di Stage
Partenza: Ottobre
Sviluppare il talento creativo dei giovani è l’obiettivo del corso, della
storia della moda alla ricerca di nuove tendenze, dalle tecniche di figurino alla progettazione di una collezione che culmina il terzo anno
con la sfilata finale. A seguire Stage in azienda.
Chi invece vuole rafforzare il suo talento, sia a livello creativo che
manageriale, può continuare la sua formazione con il Masterclass
che permette un’ottima specializzazione nel settore moda prescelto.
Profili professionali: Fashion Designer, Stilista.
DESIGN CALZATURE E ACCESSORI
Durata: 3 anni + 1 anno Masterclass + 3 mesi di Stage
Partenza: Ottobre
Attraverso lo studio di materiali e metodi di ricerca concettuali,
il corso combina la tradizione artigianale locale con lo sviluppo
innovativo di calzature e accessori moda.
Il masterclass è rivolto a tutti coloro che vogliono specializzarsi
in un settore particolare della moda legato al design calzature o
accessori.
Profili professionali: Fashion Designer Calzature/Accessori, Modellista Calzature.
MODELLISTICA ABBIGLIAMENTO UOMO/DONNA
Durata: 3 anni + 1 anno Masterclass + 3 mesi di Stage
Partenza: Ottobre
Attraverso l’acquisizione di competenze tecniche, il corso sviluppa
il ruolo del Modellista come anello di congiunzione tra l’idea dello
stilista e il prodotto finale.
Il masterclass è rivolto a tutti coloro che cercano forti specializzazione di settore (uomo-donna) o di mercato (nazionale-internazionale).
Profili professionali: Modellista Abbigliamento Donna, Responsabile Controllo Qualità, Operatore CAD.
UNDERGRADUATE COURSES
CORSI POST DIPLOMA
6/ POLIMODA
percorsi completi di tre o quattro anni per
giovani diplomandi che vogliono un futuro nel
design, nella modellistica e nel marketing del
fashion system.
FULL THREE- OR FOUR-YEAR COURSES FOR STUDENTS
WHO WISH TO WORK IN THE FASHION DESIGN, PATTERN
DESIGN AND MARKETING SECTORS OF THE FASHION
SYSTEM
FASHION DESIGN
Duration: 3 years + 1 year Masterclass + 3 months internship
Start: October
The aim of the course is to develop the students’ creative talents,
ranging from the history of fashion to new trends, from the fashion
sketch to planning a collection, and concluding in the third year with
a final fashion show. This is followed by an internship in a fashion
company.
Those who wish to further develop their talents, on both the creative and the managerial levels, can continue their training with the
Masterclass which offers high-level specialization in the fashion
sector chosen.
Professional profiles: Fashion Designer, Stylist.
FOOTWEAR & ACCESSORIES DESIGN
Duration: 3 years + 1 year Masterclass + 3 months internship
Start: October
Based on a study of materials and conceptual research methods,
the course combines traditional local skills with innovative development of fashion footwear and accessories. The Masterclass is
intended for all those who wish to specialize in the specific fashion
sector of footwear and accessories design.
Professional profiles: Fashion Footwear and Accessories Designer, Footwear Pattern Designer.
MENS/WOMENSWEAR PATTERN DESIGN
Duration: 3 years + 1 year Masterclass + 3 months internship
Start: October
The course teaches technical skills and confirms the role of the
pattern maker as the vital link between the stylist’s concept and
the final product.
The Masterclass is intended for those who seek specific specializations in the sector (mens/womenswear) or market (national/
international).
Professional profiles: Womenswear Pattern Maker, Quality Control
Manager, CAD Operator.
CAMPUS /7
fashion MARKETING MANAGEMENT
Durata: 3 anni + 1 anno Masterclass + 3 mesi stage
Partenza: Ottobre
Il corso offre un’ottima preparazione sul sistema e prodotto moda,
dalle ricerca tendenze, alla pianificazione della produzione fino alla
commercializzazione e quindi al marketing di prodotto.
Il masterclass è rivolto a tutti coloro che vogliono specializzarsi in
un settore particolare della moda ad esempio in ambito più creativo (es. Fashion Coordinatior) o gestionale (es. Fashion Retail).
Profili professionali: Responsabile Marketing, Responsabile Vendite, Responsabile Prodotto, Buyer, Visual Merchandiser.
fashion MARKETING COMMUNICATION
Durata: 3 anni + 1 anno Masterclass + 3 Mesi di Stage
Partenza: Ottobre
Il corso offre un’ampia visione dell’evoluzione della moda al fine
dello sviluppo delle competenze in ambito di comunicazione pubblicitaria e visiva.
Il masterclass è rivolto a tutti coloro che cercano forti specializzazione di settore in ambito fashion (es. Graphic Design, Art Director) o creativo (es. Web Design, Packaging Design).
Profili professionali: Brand Manager, Responsabile Marketing,
Responsabile Comunicazione, Addetto Ufficio Stampa, Account,
Graphic Design, Art Director, PR Manager.
UNDERGRADUATE COURSES
CORSI POST DIPLOMA
8/ POLIMODA
MARKETING
fashion MARKETING MANAGEMENT
Duration: 3 years + 1 year Masterclass + 3 months internship
Start: October
The course provides an excellent grounding in the fashion system
and output, from trend research to the planning of production,
including the commercialization and marketing of the product.
The Masterclass is intended for those who wish to specialize in a
specific sector of fashion, whether creative in scope (eg. Fashion
Coordinator) or managerial (eg. Fashion Retail).
Professional profiles: Marketing Manager, Sales Manager, Product
Manager, Buyer, Visual Merchandiser.
fashion MARKETING COMMUNICATION
Duration: 3 years + 1 year Masterclass + 3 months internship
Start: October
The course provides a broad overview of the evolution of fashion in
order to develop skills in visual and advertising communication.
The Masterclass is intended for those who wish to specialize specifically in the fashion sector (eg. Graphic Design, Art Director), or
the creative sector (eg. Web Design, Packaging Design).
Professional profiles: Brand Manager, Marketing Manager, Communications Manager, Press Officer, Account Manager, Graphic
Design, Art Director, PR Manager.
CAMPUS /9
MARKETING
INTERNATIONAL FASHION MARKETING
Durata: 9 mesi + 3 mesi di stage
Partenza: Ottobre
Il master forma figure professionali capaci di seguire le principali
problematiche delle aziende del settore moda che vogliono inserirsi sui mercati internazionali e sviluppa la capacità di comprendere
le potenzialità presenti nei mercati emergenti, attraverso la conoscenza del prodotto, delle tecniche di management e di business.
Aree di specializzazione:
FASHION MANAGEMENT – FASHION BUSINESS
Profili professionali: Product Manager – Export Manager – Brand
Manager – Responsabile Produzione/Commerciale/Retail Estero –
Finance Riser - Controller.
FASHION MERCHANDISING
Durata: 9 mesi + 3 mesi di stage
Partenza: Ottobre
Il master permette di acquisire conoscenze del prodotto moda,
delle tendenze, dei tessuti, dei materiali e dei processi di produzione; competenze gestionali, relazionali e ha l’obiettivo di formare
professionisti in grado associare capacità creative, innovative,
organizzative e analitiche.
Aree di specializzazione:
BUYING MANAGEMENT – RETAIL MANAGEMENT – VISUAL
MERCHANDISING.
Profili professionali: Buyer – Retail Bauyer – Product Manager
(Sviluppo Prodotto) – Responsabile Acquisti – Retail Manager –
Store Manager – Merchandising Manager – Visual Merchandiser.
FASHION COMMUNICATION
Durata: 9 mesi + 3 mesi di stage
Partenza: Ottobre
Il master consente di acquisire tutte le competenze necessarie per
comunicare la moda attraverso l’immagine, il linguaggio, l’evento, i media classici, i nuovi mezzi, i testimonial o i personaggi che
ruotano intorno al fashion system; formare professionisti in grado
di saper ideare e gestire strategie di comunicazione integrata e
definire il planning pubblicitario.
Aree di specializzazione:
VISUAL & NEW MEDIA - ORGANIZZAZIONE EVENTI
Profili professionali: Responsabile Comunicazione – Resposabile/
Addetto Ufficio stampa /P.R. – Brand Manager – Art Director –
Web/New Media Communication Manager – Multimedia Expert –
Responsabile/Addetto Organizzazione sfilate – Assistente Regista/Produzione – Event Manager.
10/ POLIMODA
MASTERS IN ITALIAN
MASTER IN ITALIANO
AMPIA GAMMA DI MASTER DI ALTO LIVELLO IN ITALIANO E IN INGLESE, DEDICATI ALLE PIù IMPORTANTI
PROFESSIONI DELLA MODA E DEL LUSSO
A WIDE RANGE OF HIGH-LEVEL MASTER COURSES IN
ITALIAN AND IN ENGLISH, REFLECTING THE KEY PROFESSIONS IN FASHION AND LUXURY MANAGEMENT
INTERNATIONAL FASHION MARKETING
Duration: 9 months + 3 months internship
Start: October
The master is designed to train professional figures capable of addressing the main issues faced by companies in the fashion sector
that intend to enter the international markets, developing skills
for understanding the potential present in the emerging markets
through knowledge of the product and of management and business techniques.
Fields of specialisation:
FASHION MANAGEMENT – FASHION BUSINESS
Professional profiles: Product Manager – Export Manager – Brand
Manager – Foreign Production/Marketing/Retail Manager – Finance
Raiser - Controller.
FASHION MERCHANDISING
Duration: 9 months + 3 months internship
Start: October
The master allows students to acquire specific knowledge of the
fashion product and of the trends, fabrics, materials and production processes, in addition to managerial and relational skills, The
aim is to train highly qualified professionals capable of combining
creativity and innovation with administrative and analytical expertise.
Fields of specialisation:
BUYING MANAGEMENT – RETAIL MANAGEMENT – VISUAL
MERCHANDISING.
Professional profiles: Buyer – Retail Buyer – Product Manager
(Product Development) – Buying Manager – Retail Manager – Store
Manager – Merchandising Manager – Visual Merchandiser.
FASHION COMMUNICATION
Duration: 9 months + 3 months internship
Start: October
The master allows students to acquire all the skills necessary for
communicating fashion through images, language, events, traditional and new media, celebrity endorsements and the various
figures gravitating around the fashion system. The aim is to train
professionals capable of designing and managing integrated communication strategies and defining advertising plans.
Fields of specialisation:
VISUAL & NEW MEDIA – EVENT ORGANISATION
Professional profiles: Communication Manager – Press Office/
PR Manager/Assistant – Brand Manager – Art Director – Web/New
Media Communication Manager – Multimedia Expert – Fashion
Show Organisation Manager/Assistant – Assistant Producer/Production Assistant – Event Manager.
CAMPUS /11
ADVANCED FASHION DESIGN
Durata: 9 mesi + 3 mesi stage
Partenza: Gennaio, Ottobre
Il master offre una forte specializzazione del ruolo di Fashion Designer che, grazie il master, sarà in grado di sviluppare e comunicare
la propria collezione, eventualmente attraverso la creazione di una
propria Brand Image.
Profili professionali: Fashion Designer, Art Director, Collection
Coordinator.
ADVANCED FASHION FOOTWEAR & BAG DESIGN
Durata: 9 mesi + 3 mesi stage
Partenza: Gennaio, Ottobre
Il master fornisce le conoscenze tecnico-specialistiche necessarie
per la produzione industriale di calzature e borse, accessori chiave
per la definizione di uno stile di collezione.
Profili professionali: Fashion Designer Calzatura, Sviluppo del
Prodotto Calzatura, Fashion Designer Borse e Accessori in Pelle.
FASHION STYLIST
Durata: 9 mesi + 3 mesi stage
Partenza: Gennaio, Ottobre
Attraverso ricerche di mercato, strategie di marketing e business
plan, il master ha l’obiettivo di formare specialisti qualificati in
merchandising per il settore della moda.
Profili professionali: Fashion Stylist.
FASHION trend forecasting
Durata: 9 mesi + 3 mesi stage
Partenza: Gennaio, Ottobre
Il corso intende formare figure professionali come il Trend Forecaster e il Trend Specialist, in grado sia di prevedere le future tendenze per quanto riguarda tessuti, colori e forme, sia di visualizzarle al
meglio per strutturare le nuove collezioni.
Profili professionali: Trend Forecaster, Trend Analyser, Trend Designer, Specialista in Colore e Materiali, Futurologist, Comportamentista del consumo, Creative Strategist, Creative Director.
MASTERS IN ENGLISH
MASTER IN INGLESE
12/ POLIMODA
DESIGN ADVANCED FASHION DESIGN
Duration: 9 months + 3 months internship
Start: January, October
Highly specialized in the role of the Fashion Designer, this Master
course enables the student to develop and present his own collection and includes the possibility of creating his own Brand Image.
Professional profiles: Fashion Designer, Art Director, Collection
Coordinator.
ADVANCED FASHION FOOTWEAR & Bag DESIGN
Duration: 9 months + 3 months internship
Start: January, October
A Master course providing the specialized technical skills required for industrial production of footwear and bags, key accessories in defining the style of a collection.
Professional profiles: Fashion Footwear Designer, Development of
Footwear Products, Fashion Leather Bag and Accessories Designer.
FASHION STYLIST
Duration: 9 months + 3 months internship
Start: January, October
Through market research, marketing strategies and business
plans, the Master aims to produce specialists qualified in merchandising for the fashion sector.
Professional profiles: Fashion Stylist.
FASHION trend forecasting
Duration: 9 months + 3 months internship
Start: January, October
The main aim of the course is to produce professional figures
such as the Trend Forecaster and Trend Specialist capable of foreseeing future trends in textiles, colours and forms, but also of best
interpreting them to create new collections.
Professional profiles: Trend Forecaster, Trend Analyser, Trend
Designer, Colour and Material Specialist, Futurologist, Consumer
Behaviourist, Creative Strategist, Creative Director.
CAMPUS /13
LUXURY MANAGEMENT
Durata: 9 mesi + 3 mesi stage
Partenza: Gennaio, Giugno
Il master offre un’ampia panoramica a tutto ciò che rappresenta il
lusso mondiale e a come un manager può gestire un’azienda del
lusso, dalle strategie di marketing al merchandising e alla comunicazione del prodotto.
Profili professionali: Direttore Commerciale, Responsabile Commerciale estero.
FASHION MERCHANDISING & BUYING
Durata: 9 mesi + 3 mesi stage
Partenza: Gennaio, Giugno
Attraverso ricerche di mercato, strategie di marketing e business
plan, il master ha l’obiettivo di formare specialisti qualificati in
merchandising per il settore della moda.
Profili professionali: Merchandising Manager, Product Development.
FASHION BRAND MANAGEMENT
Durata: 9 mesi + 3 mesi stage
Partenza: Aprile, Ottobre
Partendo dalla definizione della visione, missione e valori aziendale, il Brand Manager crea e sviluppa l’identità d’impresa, che dovrà
sempre essere coerente con l’immagine delle azioni di marketing &
comunicazione.
Profili professionali: Brand Manager.
MASTERS IN ENGLISH
MASTER IN INGLESE
14/ POLIMODA
MARKETING
LUXURY MANAGEMENT
Duration: 9 months + 3 months internship
Start: January, June
Providing a broad overview of the luxury market throughout the world,
the Master course studies the role of the manager in directing a luxury
business covering the fields of marketing strategies, merchandising
and product communication.
Professional profiles: Junior Executive for Luxury and Stepping Down
Luxury Companies, Merchandising, Retailing, Distribution.
FASHION MERCHANDISING & MANAGEMENT
Duration: 9 months + 3 months internship
Start: January, June
Using market research, marketing strategies and business plans, the
aim of the Master is to train qualified specialists in merchandising for
the fashion sector.
Professional profiles: Merchandising Manager, Freelance Consultant,
Distribution Manager, Customer Relation Manager, Merchandiser.
FASHION brand MANAGEMENT
Duration: 9 months + 3 months internship
Start: April, October
Based on a clear definition of the vision, mission and values of a firm,
the Brand Manager creates and develops the company identity, which
is constantly reflected in the image projected through marketing and
communication.
Professional profiles: Brand Manager.
CAMPUS /15
CORSI ESTIVI
SUMMER COURSES
DESIGN
BAGS & ACCESSORIES DESIGN
CREATIVE PATTERN DESIGN
FASHION DESIGN
FOOTWEAR DESIGN
professional portfolio
MARKETING
FASHION MARKETING
gold summer course - luxury in florence
JOB PROFILE FOR FASHION
chinese FOR FASHION
russian FOR FASHION
LANGUAGES
ITALIAN FOR FASHION
ITALIAN FOR BEGINNERs
16/ POLIMODA
CAMPUS /17
[email protected] | WWW.POLIMODA.COM | WWW.POLIMODAMAG.COM
Villa Strozzi | Via Pisana, 77 | 50143 Firenze | Tel. +39 055 739961 | Fax +39 055 7399632