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Elisabetta Mazzoli Addetto al Web Marketing, Blogger… AREA GEOGRAFICA Lombardia CHI SONO I am a result-driven candidate with over than 10 years of professional experience. Since June 2010, I have been working as a Social Media & New Media Project Manager TIPI DI LAVORO Addetto al Web Marketing Blogger for Groupalia. Before this, i was a CRM & Viral Marketing Specialist and a Marketig Executive for lastiminute.com. I’m an expert in Content Management, Social Media Buzzing and Web operation Management. I’m capable of performance Community Manager measurement and reporting, and i worked in european teams. I have also worked with Content Manager Advanced CRM, Reporting and Content Management Systems. A Master in Economy of E-mail Marketing Esperto di comunicazione Specialista di Social Media Tourism Sector, a degree in Economic Business and knowledge of three languages complete my profile. Web Editor LINGUE Inglese Italiano Spagnolo ESPERIENZA da 5 a 8 anni ESPERIENZE LAVORATIVE E CREDITI DI PRODUZIONE Social Media Manager RCS, Sfera Edizioni, Milan, Italy Editorial Plan, coordination and monitoring of Social Media projects and activities for "Qui Mamme", "Io e il mio Bambino", "Dolce Attesa" and "Bimbi in Fiera" including Facebook, Twitter, Google+ and Instagram. Managing viral actions and competitions. CONOSCENZE Managing advertising on Facebook INFORMATICHE Digital PR CMS CRM Managing Co-Branding activities with Media Partner. Reporting and site analysis (Google Analytics). Dreamweaver Google Adwords Google Analytics Magento Microsoft Social Media WordPress Groupalia Italia Social Media Manager - Plan, Coordination and monitoring of Social Media & New Media projects and activities including Facebook (20 pages), Twitter, Pinterest, Google+, Instagram, the Groupalia Blog and Linkedin. - Creation of the fan base, community management and engagment - Managing viral actions and competitions Generato da Media Match Italia (http://www.media-match.com/it) Elisabetta Mazzoli Addetto al Web Marketing, Blogger… - Digital PR and buzz marketing - Managing Co-Branding activities with Media Partner - Coordinating new media project development on the website - Reporting and site analysis (Google Analytics, Blogmeter, Omniture Site Catalist) - Coordinating with media agency and pr agency - Coordinating a team of 3 persons CRM & Social Media Specialist lastminute.com marzo 2006 – agosto 2010 (4 anni 6 mesi) -Email Campaigns management. From data planning, creative & production to results analysis. -Increasing lifetime value through advanced customer segmentation and providing a winning customer experience. -Competitions and viral games management for database building activities. -Collaboration with European CRM team for common activities. -Launch, coordination and monitoring of the lastminute.com community. -Launching of user generated content projects on the community. - Coordination with PR agency ISTRUZIONE SDA Bocconi Master, Economy of Tourism 2003 – 2004 Master in Economy of Tourism Sector Specialization in Territorial Marketing Master was made in collaboration with Esade University, Barcelona, Spain Università Commerciale 'Luigi Bocconi' 103/110, Economics - Marketing 1996 – 2001 Specialization in Services Marketing Thesis in Cultural Heritage Marketing Liceo Classico A. Manzoni, Milano 54/60, Humanities Generato da Media Match Italia (http://www.media-match.com/it) Elisabetta Mazzoli Addetto al Web Marketing, Blogger… 1990 – 1996 Generato da Media Match Italia (http://www.media-match.com/it)
