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Sample Logic Model Inputs Outputs • 30 hours of Staff Time • Cost of Printed Materials • 10 Hours Volunteer Time • 3 Billboards • 10 Facebook Posts • 5 radio advertisements • 20 People recieved colon cancer screenings as a result of avertisements Short Term Outcomes • 12 Doctors are promoting the alternative screening methods • 40 People Recieved screening at the encouragement of a program participant Intermediate Outcomes • 18 Peopletook FIT tests at a doctor's encouragement Impact • Incidence Rate is down 10% in this region **This logical model is intended for explanatory purposes only and is not reflective of the Colon Cancer Prevention Project’s exceptions for the program outcomes of Project Innovation grant recipients Sample Media Kit Name of Publication Courier Journal Great Day Live Appalachian News Express Facebook Post Date of Publication 12/02/2016 12/10/2016 12/12/2016 Time of Publication (if applicable) 9 am - Readership/ Listenership 131,208 12/16/2016 6:15 P.M. Louisville Magazine 12/20/2016 12/20/2016 4:22 P.M. 12 Shares/ 107 Likes 100,000 250 12/25/2016 Morning Show Unavailable Twitter by WAVE 3 News reporter Natalia Martinez 102.3 the Max Notes Sunday Edition 9,000 This post was not boosted Number of Followers **This media kit is intended for explanatory purposes only and is not reflective of the Colon Cancer Prevention Project’s exceptions for the media outcomes of Project Innovation grant recipients Sample Funding Source List Funding Source Amount Requested American Cancer Society $2000.00 Jefferson Co. Department of Public Health $1650.00 **This funding list is intended for explanatory purposes only and is not reflective of the Colon Cancer Prevention Project’s exceptions for the media outcomes of Project Innovation grant recipients Sample Plan for Tracking Education/ Outreach, Media, and Awareness Type ofFunding Education Source / Outreach Amount Plan forRequested Tracking American Cancer Society $2000.00 Jefferson Co. Department of Public Health Health Fair Booth Staff will keep documents tracking the $1650.00 demographics(estimated age and race) of everyone that walks through the giant inflatable colon. Number of people spoken too, and number and type of materials distributed. The billboard company will provide marketing information Billboards The media outlet's circulation or viewership numbers will be used to estimate the number of people reached Traditional Media The number of likes and shares will be tracked. Additionally, Facebook analytics will be used to estimate the number of people that saw each post Social Media **This Tracking Plan intended for explanatory purposes only and is not reflective of the Colon Cancer Prevention Project’s exceptions for the program outcomes of Project Innovation grant recipients Timeline and Responsibility List Project Month Month One Month Two Month Three Activity Begin Running Traditional Media Ads Begin Social Media Campaign Finalize and put up Billboards Staff Lead John Doe, Director of Marketing John Doe, Director of Marketing Jane Smith, Outreach Coordinator and John Doe, Director of Marketing Partners Great Day Live, Appalachian News Express, Louisville Magazine, Courier Journal, 102.3 the Max N/A American Cancer Society, Emerson Signs Jane Smith, Outreach Coordinator Jefferson Co. Health Department Month Four Health Fair Events Month Five Screening Mailing John Doe, Director of Marketing American Cancer Society Month Six Final Social Media Push John Doe, Director of Marketing N/A **This timeline intended for explanatory purposes only and is not reflective of the Colon Cancer Prevention Project’s exceptions for the program outcomes of Project Innovation grant recipients Sample Budget Line Item Description Grant Request Matching Funds Applicant Match Total Project Total Partners 1 Outreach Personnel $100.00 $2,000.00 $200.00 $2,200.00 $2,300.00 2 Marketing Personnel $60.00 $400.00 $0.00 $400.00 $460.00 3 Grant and Planning Personnel $0.00 $600.00 $0.00 $600.00 $600.00 4 Fringe $0.00 < 5% $0.00 $0.00 5 Travel 6 <5% $100.00 $0.00 $0.00 $0.00 $100.00 Equipment $0.00 $0.00 $0.00 $0.00 $0.00 7 Supplies $0.00 $100.00 $0.00 $100.00 $100.00 8 Contractual: Emerson Signs $800.00 $0.00 $0.00 $0.00 $800.00 9 Contractual: Emerson Signs $420.00 $0.00 $300.00 $300.00 $720.00 10 Contractual: Emerson Signs $500.00 $250.00 $250.00 $500.00 $1,000.00 11 Contractual: Other Advertising $1,000.00 $100.00 $900.00 $1,000.00 $2,000.00 12 Construction $0.00 $0.00 $0.00 $0.00 $0.00 13 Other: Printing $2,700.00 $0.00 $0.00 $0.00 $2,700.00 14 Other: Promotional Materials $600.00 $0.00 $2,000.00 $2,000.00 $2,600.00 15 Other: Postage $0.00 $200.00 $0.00 $200.00 $200.00 16 Total $6,280.00 $3,650.00 $3,650.00 $7,300.00 $13,580.00 **This budget is intended for explanatory purposes only and is not reflective of the Colon Cancer Prevention Project’s exceptions for the program outcomes of Project Innovation grant recipients